Name: 小型手機已死，是我們殺死了它們 (Small Phones are Dead and We Killed Them)
Uploaded: 2025-10-19T10:52:40.000Z
Duration: 8 min 42 s

You know, if you've been watching my videos, you've noticed a certain sentence that I've been saying for years.

你知道，如果你有在看我的影片，你應該會注意到我講了好多年的某一句話。

I've been saying small flagship phones are a rare breed.

我一直說小尺寸的旗艦手機是稀有品種。

And I've said that countless times over the years.

而且我這幾年來已經說過無數次了。

但今天這個情況已經不再是這樣了。

Okay, we don't even have to rewind that far to the days when phones were all smaller across the board.

好了，我們甚至不用回溯太久，回到以前手機尺寸都比較小的時代。

But then really quickly we shot up to 4 inch screens, then 5 inch screens were popular, then 6 inch flagships were everywhere.

但後來我們很快就衝到了 4 吋螢幕，接著 5 吋螢幕很受歡迎，然後 6 吋旗艦機隨處可見。

We never quite got to 7 inch phones being mainstream, but

我們從來沒有真正達到 7 吋手機成為主流，但是

it seems like all of the biggest flagships now are teetering right around that.

看起來現在所有最大的旗艦機都差不多在這個尺寸附近徘徊。

But the funny part is smartphone manufacturers have had the same realization over and over again, which is that, oh, smartphone screens are getting bigger and so there's room for the smaller alternative phone to slot in underneath that.

但有趣的是，智慧型手機製造商一次又一次地有了相同的體認，那就是，喔，智慧型手機螢幕越來越大，所以小尺寸的替代手機就有空間嵌入其中。

So like I just reviewed every single Samsung Galaxy S ever.

就像我剛才評測過每一款三星 Galaxy S 手機一樣。

The year that they started to get really big, they of course also introduced a Galaxy S Mini.

在那一年他們開始變得非常大時，他們當然也推出了一款 Galaxy S Mini。

We finally got huge iPhones and then sure enough, we got an iPhone mini for two years.

我們終於有了巨大的 iPhone，然後果然，我們推出了兩年的 iPhone mini。

And this kept happening and happening all over the place until there was basically just one good small flagship phone left.

這種情況不斷發生，到處都是，直到基本上只剩下一款不錯的小尺寸旗艦手機。

So this thing, the ZenFone 9, came out in 2022 and was a nearly perfect flagship phone.

所以這款 ZenFone 9 在 2022 年推出，是一款近乎完美的旗艦手機。

Like, seriously, flagship specs, incredible performance, physics defying battery life like rock solid cameras.

認真說，旗艦規格、驚人的效能、超乎想像的續航力，還有超穩定的相機。

This phone won my small phone of the year by a landslide.

這款手機以壓倒性優勢贏得了我今年的小型手機獎。

Even with the few tiny flaws it had, you know, the back material being a little less durable and it didn't have wireless charging.

即使它有一些微小瑕疵，像是背蓋材質比較不耐用，而且沒有無線充電。

So then in 2023 they came out with a sequel, the Zenfone 10.

所以在 2023 年，他們推出了續作 ZenFone 10。

And that took a good thing and basically perfected it.

然後他們將原本就很棒的東西，完美化了。

They fixed the back material, they gave it wireless charging, they upgraded it to the latest flagship chips.

他們修復了背蓋材質，加入了無線充電，並升級到最新的旗艦晶片。

They didn't lose anything, nothing went wrong.

他們什麼都沒失去，一切都很順利。

It was just this singular, excellent flagship phone with a less than 6 inch screen in 2023.

在 2023 年，它只是一款螢幕不到 6 吋的、單一且出色的旗艦手機。

So now it's 2024 and the new ZenFone is a gigantic 6.8 inch Ultra phone.

現在是 2024 年了，新的 ZenFone 是一款巨大的 6.8 吋 Ultra 手機。

Now honestly, we probably should have seen this coming, right?

說實話，我們大概早就該預料到會這樣，對吧？

When has a small flagship ever lasted more than a year or two, right?

小尺寸的旗艦機，有哪一款能撐超過一兩年呢？對吧？

But it just, I don't know, it hits a little harder when this was the last small one.

但就是，我不知道，當這是最後一款小尺寸手機時，感覺就更強烈了。

Like here, here's something to think about right.

像是這裡，這裡有個可以思考的點。

I think Apple is, you could argue, one of the best supply chain companies the world.

我認為 Apple 可以說，是世界上最好的供應鏈公司之一。

That's how Tim Cook took the stock price from here to here.

這就是 Tim Cook 如何讓股價從這裡飆升到這裡。

So every time they come out with a new product or range of products, they have to do the supply chain thing and figure out exactly how many they need to produce.

所以每次他們推出新產品或一系列產品時，都必須處理供應鏈的事，精確算出需要生產多少。

So they have these complex studies and their ways of estimating how many they think will be sold of every single sku and then that's how many they need to make.

所以他們會做這些複雜的研究，用他們的方法來估計每款 SKU 會賣出多少，然後就生產那麼多。

Not too many, just the perfect amount, perfect inventory management.

不多也不少，剛剛好的數量，完美的庫存管理。

So in 2020, for the first time, Apple decided to release a new lineup of four new iPhones.

所以到了 2020 年，Apple 首次決定推出一個包含四款新 iPhone 的新系列。

It was iPhone 12, iPhone 12 Pro, the 12 Pro Max, and the 12 Mini.

那就是 iPhone 12、iPhone 12 Pro、12 Pro Max，以及 12 Mini。

Of course, the 12 and the 12 Pro are the same size right in the middle, this nice little sweet spot of the LineUp, and

當然，12 和 12 Pro 的尺寸是一樣的，就在中間，是產品線裡一個不錯的甜蜜點，而

the 12 Pro Max just being this absolute maxed out, biggest screen, biggest price.

12 Pro Max 就是那種螢幕最大、價格最高、功能最齊全的。

But then the cheapest, most, most pocketable new iPhone in the lineup is this cute new little mini phone.

然後最便宜、最、最適合放口袋的新 iPhone 就是這款可愛的小巧 Mini 手機。

Now, Apple, Tim Cook, all the supply chain knowledge and the studies they've put in, they already know small phones don't sell particularly well.

現在，Apple、Tim Cook，所有供應鏈的知識和他們做的研究，他們早就知道小手機賣得不太好。

So they make all of their changes and line up how many of each they're going to produce and then they send it, they send it all into production.

所以他們會做出所有的改變，安排好要生產多少，然後就把它們全部送去生產。

And, you know, reviews, honestly, for the most part, were super positive across the board.

說實話，大部分的評測都非常正面。

Yes, the battery life is weaker on the smaller phone, but

是的，小手機的電池續航比較弱，但是

to put a flagship shape and a flagship chip and a flagship camera in a mini phone, it's just such a rare thing.

把旗艦的設計、旗艦的晶片和旗艦的相機放進 Mini 手機裡，這真的很稀有。

Tech reviewers love it, real users are loving it, YouTube videos are loving on the thing.

科技評測者喜歡它，真實用戶喜歡它，YouTube 影片也都在讚賞這款手機。

And the mini iPhone still sold dramatically less than what apple had prepared for it to.

而且 Mini iPhone 的銷量還是比 Apple 預期的少了很多。

There are some surveys that have the mini iPhone at like 5% of the total sales of the entire new iPhone 12 lineup, sometimes even less.

有些調查顯示 Mini iPhone 在整個新款 iPhone 12 系列的總銷量中只佔約 5%，有時甚至更低。

I mean, it was, it was really, really unpopular in the grand scheme of things to actually buy an iPhone 12 mini.

說真的，從整體來看，買 iPhone 12 mini 真的非常非常不受歡迎。

So suddenly it went from being the darling of the lineup to the least successful new iPhone of all time.

所以它突然從系列中的寵兒，變成有史以來最不成功的 iPhone。

And the headlines were all over this and sort of wondering if they would even try this again.

當時到處都是這樣的頭條新聞，大家都在猜測他們是否還會再嘗試一次。

For one more year they did an iPhone 13 mini.

他們又推出了一年的 iPhone 13 mini。

And then it was quietly discontinued and Guess what was in its place?

然後它就被悄悄停產了，猜猜取而代之的是什麼？

So the moral of the story is the mini iPhone experiment reinforced what we already knew, which is not enough people actually buy small phones to be worth it for a company, even of Apple size to put in all the research and development to keep making these things.

所以故事的寓意是，mini iPhone 的實驗證實了我們早就知道的事，那就是沒有足夠多的人真的會買小手機，即使是像 Apple 這麼大的公司，投入所有研發來持續製造這些產品也不划算。

Like some people think, oh, this thing is getting positive reviews, so it must be a success.

就像有些人認為，喔，這東西評價很好，那它一定很成功。

And also the counter, if things are getting negative reviews from YouTubers, that must be why it died.

還有反過來，如果 YouTubers 評價很差，那一定是因為它失敗了。

Now here's the thing not to discount the ZenFone 11 Ultra.

In fact, it's a perfectly fine large flagship phone.

事實上，它是一款完美的大尺寸旗艦手機。

It brings all the good things about Zenfone 10 to a bigger scale, bigger battery, awesome battery life, the latest chips and specs.

它將 Zenfone 10 的所有優點都放大，電池更大、續航超讚，還有最新的晶片和規格。

Again, lightweight software and smooth performance, rock solid cameras.

同樣地，輕巧的軟體和流暢的效能，還有穩固的相機。

It actually added a third telephoto camera.

它其實多加了一個第三顆長焦鏡頭。

It just loses the biggest thing or I guess the smallest thing that really made it different.

它只是失去了那個最重要，或者說是最小但真正讓它與眾不同的東西。

Just the fact that it was actually small and reachable from corner to corner and didn't require huge pockets or huge hands to comfortably daily it.

就是它其實很小，從頭到尾都能輕鬆觸及，而且不需要巨大的口袋或手才能舒適地日常使用。

All of that is gone and now it's just like a Rog phone, minus the gamer stuff.

所有這些都消失了，現在它就像一支 Rog 手機，只是少了電競元素。

Actually, seriously, that's basically what it is.

This is the new Zen phone next to the new Rog phone.

這是新款 Zen phone 和新款 Rog phone 並排。

If you take away the screen on the back, the 165Hz display, the side USB C port, the shoulder triggers, honestly it's basically the same phone.

如果你拿掉背面的螢幕、165Hz 的顯示器、側邊的 USB C 連接埠、肩部觸發器，老實說，它基本上是同一支手機。

So this Zenfone just feels like it's blending into the sea of other giant phones.

所以這款 Zenfone 感覺就像融入了其他巨大手機的海洋。

If I was guessing, Zenfone 9 and Zenfone 10, despite how much we love them, didn't sell very well.

如果我猜測的話，Zenfone 9 和 Zenfone 10，儘管我們很喜歡它們，但賣得不是很好。

And so they moved on kind of the same way that iPhone 12 mini and 13 mini didn't sell particularly well.

所以他們就這樣繼續下去，就像 iPhone 12 mini 和 13 mini 賣得不是特別好一樣。

The fun fact is, even today the most popular new iPhone is still the Pro and Pro Max, the super high end biggest phone.

有趣的事實是，即使在今天，最受歡迎的新 iPhone 仍然是 Pro 和 Pro Max，也就是超高階的大螢幕手機。

他們做了一款超高階的大手機。

Now to be perfectly super clear, Asus technically hasn't confirmed that they're not going to make a regular Zenfone 11, but

現在要非常清楚地說明，華碩技術上並沒有證實他們不會推出一般版的 Zenfone 11，但是

the body language suggests that this is the only one.

從這些跡象看來，這應該是唯一的一款。