Name: 從日本學成功秘訣？美國 7-Eleven 的轉型之路 (Why U.S. 7-Elevens Are Adopting Japan’s Playbook)
Uploaded: 2025-10-07T21:01:20.000Z
Duration: 8 min 44 s

7-Eleven is the world's largest convenience store chain.

7-Eleven 是全球最大的連鎖便利商店品牌。

基礎被動語態

Despite that title, it has somewhat of a reputation problem, namely in the US where it was founded.

儘管擁有這樣的頭銜，但它在美國（也是創立地）卻有著形象問題。

I don't think I can buy anything here in good spirits, to be honest.

老實說，我不覺得在這裡買東西會開心。

It always has that kind of dirty feel you feel.

There's hot dogs rotating under a hot light that's been probably there for most of the day.

而且那根在熱燈下轉了一整天的熱狗，總是看起來有點可怕。

Japanese parent company Seven & i Holdings is facing pressure after disappointing financial results.

日本母公司 Seven & i 控股公司在財報不佳後正面臨壓力。

Shares have fallen more than 18% in 2025.

該公司股價在 2025 年下跌超過 18%。

And in July, after a year of negotiations,

而在七月，經過一年的談判後，

Canadian retailer Alimentation Couche-Tard pulled back its $47 billion bid to acquire Seven & i.

加拿大零售商 Couche-Tard 撤回了對 Seven & i 的 470 億美元收購提案。

Now the company is shifting its focus toward transformation,

如今，公司正將重心轉向轉型，

aiming to make its US 7-Elevens, where most of its revenue comes from, more like its Japanese stores,

希望讓美國的 7-Eleven（其主要收入來源）更接近日本的經營模式，

which have become something of a cultural phenomenon.

而日本的 7-Eleven 已成為一種文化現象。

The focus will be on the in store experience.

A key component of that is food, and its new first non-Japanese CEO is leading the charge.

其中一個關鍵元素是食物，而這次改革由新任的首位非日本籍 CEO 領導。

Expect to see a more of a Japanese style of the 7-Eleven start to flow through.

未來將會看到更多「日式風格」的 7-Eleven 出現。

They've got somebody who understands the US market,

so I think they've got a fair chance of improving the US operations.

所以公司有相當機會改善美國業務表現。

Founded in Irving, Texas in 1927, 7-Eleven pioneered the convenience store concept.

7-Eleven 於 1927 年在德州艾文市創立，是便利商店概念的先驅。

It was an early adopter of the franchise model,

它早期就採用了特許經營模式，

kept long operating hours and built brand awareness with iconic products like the Slurpee and Big Gulp.

並以長時間營業和 Slurpee、Big Gulp 等招牌商品建立品牌知名度。

In 1973, a Japanese grocery store signed a franchise deal with 7-Eleven,

1973 年，一家日本雜貨公司與 7-Eleven 簽署加盟協議，

and opened its first stores in the country.

Over the next two decades, the company acquired enough shares

接下來的二十年間，該公司逐步收購股份，

to become the majority owner of the American convenience store chain.

最終成為美國 7-Eleven 的主要持股方。

Seven & i 控股公司於 2005 年成立。

Today, it's the largest convenience store chain in the US and the biggest retailer in the world by store count.

如今，它是美國最大的便利商店連鎖，也是全球門市數量最多的零售商。

7-Eleven is obviously a global leader in the convenience store space.

7-Eleven 無疑是便利商店業界的全球領導者。

If you can improve the density, bring in more people, you'll be able to derive better margins.

如果能提升客流密度，吸引更多顧客，就能提高利潤率。

That's a backdrop to their expansion in the States.

And nearly 450 underperforming stores were shut down in fiscal year 2024 in its North America market,

在 2024 會計年度，北美（主要是美國）市場關閉了近 450 家表現不佳的門市。

In first quarter 2025, both same-store sales and year-over-year traffic were down.

2025 年第一季度，同店銷售額與年度客流量皆下降。

In the US, there's a degree to which 7-Eleven has rested on its laurels.

在美國，7-Eleven 某種程度上變得太安於現狀。

It hasn't really invested and it hasn't evolved the proposition.

公司並未投入太多資金，也沒有與時俱進。

I think they're now under pressure to do that because investors are clamoring for returns,

如今投資者要求更高報酬，公司面臨壓力必須改變，

and the US is one market where they can make inroads.

而美國市場正是最有潛力提升表現的地方。

The company's weaker performance in the US can be traced back to a few unique challenges.

美國市場表現不佳可歸因於幾項挑戰。

Seven & i has less control over its US Businesses as most are franchised.

Seven & i 對美國業務掌控較少，因為多數門市為加盟經營。

Some franchisees won't agree with the changes,

部分加盟主可能不同意公司推動的改變，

and that does make it more complicated to bring them along

and to ensure that there is a degree of consistency in the changes that you want to make.

也難以確保所有門市能一致地落實新政策。

The US Convenience store industry is highly fragmented.

美國的便利商店產業極度分散。

Not only has it consolidated substantially,

but hyperlocal or regional chains like Wawa, Casey's and Sheetz

但像 Wawa、Casey's、Sheetz 這些地方性連鎖品牌

have built loyal followings by offering strong food options and customer service.

以高品質餐點與顧客服務建立了忠實客群。

They were just very focused on expansion.

Now when you're focused on those things, you can generate pretty good growth.

當你把焦點放在成長上，短期內確實能帶來好成績，

you don't evolve the store concept and format in a way that's suited to changing consumer needs.

如何隨著消費者需求變化調整店舖設計與概念。

And I think 7-Eleven fell into that trap.

The convenience store industry dynamics have also evolved over the years.

便利商店產業的結構這些年也發生了變化。

Dollar stores have expanded into rural areas.

「一元商店」擴張到更多鄉村地區。

And key categories have seen sales declines.

而部分主要商品類別銷售下滑。

At the same time, more and more consumers get their groceries delivered,

同時，越來越多消費者選擇線上訂購雜貨，

undermining the convenience these chains used to offer.

削弱了便利商店原本最大的賣點——便利性。

7-Eleven is also dealing with the fallout from the failed mega merger with Alimentation Couche-Tard.

7-Eleven 也正面臨與 Couche-Tard 併購失敗的後續影響。

ATD withdrew the multibillion-dollar offer

ATD 撤回了這項價值數十億美元的收購提案，

due to what it called a lack of engagement from Seven & i's leadership.

理由是 Seven & i 高層缺乏積極回應。

the alternative is to wait for the company to try and achieve the potential that they're planning to do.

但外界普遍觀望，等待公司實現其宣稱的潛力與改革藍圖。

7-Eleven is working to streamline operations and strengthen its finances in preparation for a potential IPO in 2026.

7-Eleven 正致力於簡化營運、強化財務結構，為 2026 年可能的首次公開募股（IPO）做準備。

Seven & i is planning to spin off the business but stay on as a majority shareholder,

Seven & i 計畫將 7-Eleven 獨立上市，但仍保留多數股權，

which is part of why it's course correcting in the meantime.

這也是它目前調整策略的原因之一。

The company has launched several transformation plans.

The latest, from 2025, is focused on turning its stores into food destinations.

2025 年推出的最新一項重點在於將門市打造成「美食據點」。

Since 2019, it's been working on adding restaurants,

自 2019 年以來，公司致力於導入餐飲品牌、

building or renovating kitchens, modernizing food and beverage options,

建設與翻新廚房、升級餐飲產品，

It owns three fast food chains, Laredo Taco Company, which it inherited from a Sunoco acquisition,

它擁有三個速食品牌：Laredo Taco Company（來自收購 Sunoco）、

Raise the Roost, a Southern-inspired chicken chain, and Speedy Cafe.

Raise the Roost（南方風味炸雞連鎖）以及 Speedy Café。

It's been slowly adding some of these restaurants to its stores as they've driven higher sales and traffic.

公司已逐步將這些品牌導入門市，這些餐廳有效提升銷售與人流。

The company plans to open 1,300 new food focused stores in North America by 2030.

公司計畫在 2030 年前於北美開設 1300 家以餐飲為主的新門市。

it becomes a place that people come to as well and then you get them in the store and you start buying other stuff.

門市也成為人們主動造訪的目的地，進而帶動其他商品的購買。

But having said that, there are so many costs involved with the restaurant,

不過，餐飲業成本高昂、管理複雜，

so it'll be interesting to see whether that works out.

In May 2025, Stephen Dacus became Seven & i's first non-Japanese CEO.

2025 年 5 月，Stephen Dacus 成為 Seven & i 首位非日本籍執行長。

Hailing from leadership roles at Walmart and several Japanese food-focused companies,

他曾在 Walmart 及多家以食品為主的日本企業擔任高層職位，

Dacus has launched a plan to make the US Stores more Japanese,

並推出讓美國 7-Eleven 更「日式化」的計畫，

starting with food. That includes its iconic egg salad sandwiches.

從食物開始，包括推出日本經典的蛋沙拉三明治。

Warabeya, the fresh food manufacturer that makes 7-Eleven Japan's ready-to-eat meals,

日本 7-Eleven 便當與鮮食製造商「Warabeya」

is opening its third US facility in 2026.

也將於 2026 年在美國開設第三家工廠。

Hey, actually we just don't have the competitive advantage that we used to have.

「嘿，我們其實早已失去過去的競爭優勢了。」

We need to change and evolve so that we can get customers back, we can increase spending.

我們必須改變、進化，讓顧客回流、提升消費金額。

And it's probably something they should have done 5, 10 years ago.

這些改變其實應該在五到十年前就開始。

But the second best time to start is now.

Renovating stores, adding kitchens and improving product offerings are costly, time consuming.

翻新門市、增設廚房、強化產品線都是高成本且耗時的工程。

餐飲服務的成效將會是漸進式的。

We're seeing slightly better spend numbers, but we're not seeing the foot traffic improve.

雖然平均消費金額略有上升，但客流量並未明顯改善。

Between July 2022 and July 2025, 7-Eleven didn't see any sustained customer growth at its US stores.

根據數據顯示，從 2022 年 7 月到 2025 年 7 月， 7-Eleven 在美國門市並未見到持續性的顧客成長。

According to Indigari, which tracks credit and debit card data,

依據信用卡與簽帳卡資料分析公司 Indigari 的統計，

convenience stores like Casey's and Wawa have long offered quality food at decent prices.

像 Casey's 與 Wawa 這類便利商店早已以實惠價格提供高品質餐點。