Name: 你也被機場價格嚇過嗎？原來背後藏著這些秘密？！(Why Everything At Airports Is So Expensive)
Uploaded: 2025-09-14T21:01:30.000Z
Duration: 16 min 58 s

轉承詞

They're identical, except one costs 120% more, because this was bought at the airport.

它們一模一樣，只是其中一個貴了 120%，因為這是在機場買的。

情態副詞

You probably know you're paying a premium, but have you ever realized just how much more?

你可能知道你要支付額外的費用，但你是否意識到到底多付了多少？

This burger from Chili's is marked up 46% from its street price.

Chili's 的這款漢堡比市面價格高出 46%。

There are so many airports across the U.S. where the management isn't answerable to the broader public.

美國有很多機場的管理者都不對廣大公眾負責。

But the problem isn't just that passengers are a captive audience.

但問題不僅僅在於乘客是閱聽人。

All six of these businesses are operated by the same multibillion-dollar company.

所有這六項業務都由同一家價值數十億美元的公司經營。

那麼，機場的價格怎麼會這麼高呢？

And why are some airports raising them even more?

為什麼有些機場還要進一步提高價格？

To understand how we got five Starbucks in a single terminal, we need to go back to the early 20th century, when airports looked more like train stations.

要了解我們是如何在一個航站樓內擁有五家星巴克的，我們需要回到 20 世紀初，當時的機場看起來更像是火車站。

People complained about airports being overcrowded, dirty, dingy kind of places.

人們抱怨機場人滿為患、骯髒邋遢。

The glamor came once you got on the airplane.

See how neatly everything is arranged on the tray?

看到托盤上的東西擺放得多麼整齊了嗎？

But for the air travel industry to grow, airports needed to improve.

但航空旅遊業要發展，機場就必須改善。

They also needed to make money from passengers.

They were making money any way they could.

Observation decks, oil wells, swimming pools, tennis courts.

觀景臺、油井、游泳池、網球場。

Some of them began to charge for parking, which became a big moneymaker eventually.

其中一些開始收取停車費，這最終成了一個賺錢的大項目。

By the mid-20th century, airports opened restaurants to attract not only passengers, but also those wanting a night out.

到 20 世紀中葉，機場紛紛開設餐廳，不僅吸引旅客，也吸引那些想在夜晚外出的人。

In my hometown, you would go for an anniversary.

在我的家鄉，你會去參加週年紀念活動。

This postcard described Janet's hometown airport as the Midwest's most distinctive dining and cocktail lounge.

這張明信片將珍妮特家鄉的機場描述為中西部最具特色的餐飲和雞尾酒休息室。

And in the 1960s, some new terminals were architectural marvels.

20 世紀 60 年代，一些新航站樓堪稱建築奇蹟。

These types of amenities were designed to bring people to the airport, maybe inspire them to fly, but also to generate revenue.

這些設施的設計目的是吸引人們到機場來，也許能激發他們乘坐飛機的興趣，但同時也是為了創收。

Of course, airports are always looking for ways to make more money.

當然，機場總是在想方設法賺更多的錢。

Here in the cabin, it's like a gentle June morning.

小木屋裡，就像一個溫柔的六月早晨。

But compared to today, not that many people traveled by plane.

但與今天相比，乘坐飛機旅行的人並不多。

Because tickets were expensive, it was mostly the wealthy and businessmen that flew.

由於機票昂貴，乘坐飛機的大多是富人和商人。

And those who did fly weren't spending much time in airports anyways.

而那些坐飛機的人在機場呆的時間也不長。

但這種情況在 1978 年發生了變化。

Congress deregulated the industry, allowing airlines to decide their own rates and routes.

國會放鬆了對航空業的管制，允許航空公司自行決定費率和航線。

Deregulation led to literally a frenzy of fare wars.

放松管制導致了瘋狂的票價戰。

You went from getting gourmet meals to getting the bag of pretzels, peanuts, and a soda pop.

你從享受美食到買一袋椒鹽捲餅、花生和汽水。

For those who had grown up in aviation during the golden age, their world was gone.

對於那些在黃金時代航空業成長起來的人來說，他們的世界已經一去不復返了。

Because as they lowered fares, the service on the airplanes also, as they would put it, deteriorated.

因為隨著票價的降低，飛機上的服務，用他們的話說，也每況愈下。

The number of people flying in the U.S. each year nearly doubled over the next decade, thanks to cheaper tickets and bigger planes.

由於機票變便宜和飛機變大，美國每年搭飛機的人數在接下來的十年幾乎翻倍。

And if you know about graduate students, they can't afford much of anything.

如果你瞭解研究所學生，就會知道他們買不起任何東西。

In the 1980s, an increase in connecting flights meant passengers waited longer in the terminal.

1980 年代，轉機班機的增加意味著乘客在航站樓內等待的時間更長。

This big rush in there overwhelmed airports.

They could shop at a newsstand or eat at a few quick-service restaurants.

他們可以在報刊亭購物，或在一些速食店用餐。

Even back then, passengers complained about 50 to 100% markups.

即使在當時，乘客也抱怨加價 50%至 100%。

The airports and the airlines began thinking, well, we need to do something to keep passengers happy while they're sitting here waiting for their connection.

機場和航空公司開始思考，我們需要做一些事情，讓乘客在等待轉機時心情愉快。

The Pittsburgh Airport opens in the early 1990s, and it catches on immediately.

1990 年代初，匹茲堡機場投入使用，立即引起了人們的關注。

With more than 100 shops and restaurants, Pittsburgh's airport was the first in the U.S. to transform the terminal into a mall.

匹茲堡機場擁有 100 多家商店和餐廳，是美國第一個將航站樓改造成購物中心的機場。

It not only makes passengers a lot happier, but it's a great revenue source, because every one of those shops are gonna pay a rental fee to the airport.

這不僅能讓乘客更開心，也是一個很好的收入來源，因為這些商店都會向機場支付租金。

In fact, the airport's revenue soared 75% within six years, according to one report.

事實上，根據一份報告，機場的收入在六年內飆升了 75%。

And the airport achieved that without price hikes.

機場在不漲價的情況下實現了這一目標。

它採用了一種名為 "街頭定價 "的模式。

Basically, what you buy inside the airport should cost the same as outside.

基本上，在機場內買的東西應該和在機場外買的一樣貴。

The county commissioner even said, we're the first airport not to gouge people.

縣長甚至說，我們是第一個不摳門的機場。

The air mall concept was a great one to make a lot more money.

空中購物中心的概念很好，可以賺更多的錢。

Other airports poured tens of millions of dollars into renovations, hoping to emulate Pittsburgh's success.

其他機場也投入數千萬美元進行翻新，希望效仿匹茲堡的成功。

And in response to passenger complaints, other airports also followed the street pricing model.

在乘客的抱怨聲中，其他機場也紛紛效仿街道收費模式。

But if airports had this policy back in the 90s and early 2000s, why does this chocolate bar cost more than double what you'd pay outside?

但是，如果機場在 1990 年代和 2000 年代就有這樣的政策，為什麼這塊巧克力的價格比在外面買要貴一倍多呢？

Nowadays, most U.S. airports use something they call street pricing plus.

如今，大多數美國機場都採用一種被稱為 "街頭加價 "的方式。

That is, a product's street price plus an additional 10 to 15%.

即產品的市面價格再加 10%至 15%。

The authority that controls the airport sets this price cap. 15%, a fair and reasonable adjustment for our concession heirs.

控制機場的當局設定了這一價格上限。15%，對我們的特許權繼承人來說是一個公平合理的調整。

Businesses aren't supposed to go over this additional percentage.

企業不應該超過這個額外的百分比。

And in most cases, the airport audits prices a few times a year.

在大多數情況下，機場每年都會對價格進行幾次審核。

Under this model, prices should only be a little bit higher.

在這種模式下，價格應該只會稍高一點。

But how an airport determines street price can be a bit confusing.

但是，機場如何確定街道價格可能有點令人困惑。

That $14 chocolate bar is from LaGuardia in New York City, which is run by the Port Authority of New York and New Jersey.

這塊價值 14 美元的巧克力棒來自紐約市拉瓜迪亞機場，該機場由紐約和紐澤西港務局管理。

It requires businesses to set prices based on the average of comparable items sold outside the airport, plus an additional 15%.

它要求企業根據在機場外銷售的同類商品的平均價格，再加上 15%的額外費用來制定價格。

This is what the Port Authority said district market was citing for the chocolate bar.

這就是港務局所說的地區市場對巧克力棒的報價。

But when we checked in person, we found a different story.

但當我們親自去查看時，卻發現了另一番景象。

One location didn't sell this bar at all.

The other two sold it for less than district market said.

另外兩家的售價低於區市場價。

In response, the Port Authority didn't say it would be adjusting any prices.

對此，港務局沒有表示將調整任何價格。

Because enforcement and repercussions are lax, examples abound of companies charging more than 10% to 15% above street price.

由於執法不嚴、打擊不力，公司收費比市價高出 10%至 15%以上的例子比比皆是。

Let's say Janet flew out of MSP and wanted to buy her favorite airport snack.

假設珍妮特從 MSP 飛出，想買她最喜歡的機場小吃。

Oh, M&Ms. You know, they melt in your mouth, not in your hands.

哦，M&M。你知道，它們在嘴裡融化，而不是在手裡。

2025 年 8 月，明尼阿波利斯-聖塔克拉拉（Minneapolis-St.

Paul Airport told Business Insider it uses street pricing plus 10%.

保羅機場告訴《商業內幕》，它採用的是街頭定價加 10%。

But at this Hudson News store, Janet would pay 69% more than she would at a Walgreens outside the airport.

但在這家哈德遜新聞店，珍妮特要比在機場外的沃爾格林店多花 69% 的錢。

A Chick-fil-A chicken biscuit meal costs over 16% more.

Chick-fil-A 雞肉餅乾餐的價格要高出 16% 以上。

And one of the worst offenders we found was a yogurt marked up 84%.

我們發現最嚴重的違規者之一是標價 84% 的酸奶。

A spokesperson from the Metropolitan Airports Commission told Business Insider that locations are audited two times annually or on an as-needed basis.

大都會機場委員會的一位發言人告訴《商業內幕》，每年會對這些地點進行兩次審核，或根據需要進行審核。

But it did not comment on the price disparities.

但它沒有對價格差異發表評論。

Even though most airports have a pricing policy, a lack of enforcement means passengers often get a bad deal.

儘管大多數機場都制定了價格政策，但由於執行不力，乘客往往得不到實惠。

But some in the industry say that charging street prices isn't sustainable because it's more expensive to run a business inside an airport.

但一些業內人士表示，在機場內經營業務成本更高，是以收取街邊價並不是長久之計。

All employees, products, and equipment need to go through security, which increases construction and labor costs.

所有員工、產品和設備都需要通過安檢，這就增加了建築和勞動力成本。

The exact numbers vary, but development reportedly costs 30 to 40% more than it does outside.

具體數字各不相同，但據報道，開發成本要比外部成本高出 30% 至 40%。

On top of that, some cities set a higher minimum wage for airport workers.

此外，一些城市還為機場工作人員設定了更高的最低工資標準。

And we're also asking you to generally run your business from 4 a.m. to midnight.

我們還要求你們一般從凌晨 4 點到午夜經營業務。

If you're a pasta place, we're saying, OK, what's for breakfast?

如果你是一家意大利麵店，我們就會說，好吧，早餐吃什麼？

And businesses pay a percentage of their sales to the airport.

而企業則向機場支付一定比例的銷售額。

字幕列表影片播放

你也被機場價格嚇過嗎？原來背後藏著這些秘密？！(Why Everything At Airports Is So Expensive)

majority

vast

basically

average