Name: 谷歌廣告教程--再營銷創造銷售線索 (Google Ads Tutorial - Remarketing for lead generation)
Uploaded: 2025-08-10T18:37:48.000Z
Duration: 3 min 1 s

情態副詞

A number of remarketing strategies can be applied universally across business types and sizes.

一些再營銷策略可普遍適用於各種類型和規模的企業。

轉承詞

However, for marketers focused on lead generation, also known as lead gen, there are strategies that can perform especially well.

不過，對於專注於潛在客戶生成（也稱潛在客戶開發）的營銷人員來說，有些策略的效果會特別好。

In this video, I'm going to show you specific tips that you can use to design your remarketing campaigns for lead gen.

在本視頻中，我將向你展示一些具體技巧，你可以用它們來設計你的再營銷活動，以獲得潛在客戶。

Number one, dust off old email lists of qualified prospects that didn't purchase to see if you can re-engage them.

第一，剔除沒有購買的合格潛在客戶的舊電子郵件列表，看看能否重新吸引他們。

As you start remarketing to cold leads, in addition to conversion rates, monitor their engagement with other marketing efforts like your emails or your website if you have a marketing automation platform that allows you to track activity closely.

當您開始對冷潛在客戶進行再營銷時，除了關注轉化率外，還要監控他們與其他營銷活動的互動情況，如您的電子郵件或網站（如果您有營銷自動化平臺可以密切跟蹤活動）。

Similarly, you can use customer email lists to drive cross-sells and upsells through remarketing by targeting your existing customers with new or relevant solutions to those that they've already purchased.

同樣，您也可以使用客戶電子郵件列表，通過再營銷，針對現有客戶提供新的或與他們已購買產品相關的解決方案，從而推動交叉銷售和追加銷售。

Use your visitor's website activity to identify their interests and intent and use that to determine which content to remarket to them.

利用訪客的網站活動來確定他們的興趣和意圖，並以此來決定向他們再營銷哪些內容。

For example, if you are a lawn care service, create separate audiences for folks looking at sprinkler systems versus landscaping versus mowing services and remarket them with relevant content to the content that they viewed on your site.

例如，如果您是一家草坪護理服務公司，您可以為關注噴灌系統的用戶和關注景觀美化服務的用戶以及關注修剪服務的用戶分別創建不同的閱聽人，並根據他們在您網站上瀏覽的內容對他們進行再營銷。

Support the funnel by creating different audiences for different stages in the buyer journey.

通過為買家旅程的不同階段創建不同的閱聽人來支持漏斗。

Create an audience of folks that have downloaded high funnel awareness content and drive them to the content that is one step lower in the funnel to keep them engaged and informed as they do their research.

為已下載高漏斗認知內容的閱聽人創建一個閱聽人群，並將他們引向漏斗中較低一步的內容，讓他們在進行研究時保持參與並瞭解相關資訊。

Or if you don't have much budget, you can test driving to higher funnel conversions and then passing the leads over to your email nurture strategy to ultimately convert the lead through the funnel until it's ready to be contacted by sales.

或者，如果您沒有太多預算，您可以試著提高漏斗轉化率，然後將潛在客戶轉到您的電子郵件培育策略，最終通過漏斗轉化潛在客戶，直到準備好與銷售人員聯繫。

This can help save budget as higher funnel conversions are often less expensive to achieve.

這有助於節省預算，因為實現較高漏斗轉化的成本通常較低。

Last but not least, once a lead is sales ready, remarketing can still be valuable.

最後但並非最不重要的一點是，一旦銷售線索準備就緒，再營銷仍有價值。

You may want to remarket to them with case studies or testimonials to stay top of mind and to provide credibility.

您可能希望通過案例研究或推薦信對他們進行再營銷，以保持關注度和可信度。

Clients of mine sometimes test this by taking a list of leads that sales has contacted, splitting the list in half, and remarketing to half the list for a period of time.

我的客戶有時會進行這樣的測試：將銷售人員接觸過的潛在客戶名單一分為二，在一段時間內對一半的名單進行再營銷。

The length of time will be dependent on how long your sales cycle is.

時間的長短取決於銷售週期的長短。

Then they monitor the difference in close rates between leads that they've remarketed to versus those that they didn't.

然後，他們會監控已重新營銷與未重新營銷的潛在客戶在成交率上的差異。

We've nearly always had a lift in close rates within the list of prospects that have been remarketed.

我們幾乎總是能提高再營銷潛在客戶名單的成交率。

There are so many ways that lead gen companies can leverage to drive value through remarketing from re-engaging cold prospects to supporting the funnel to cross selling and improving sales close rates.

從重新吸引冷淡的潛在客戶，到支持漏斗，再到交叉銷售和提高銷售成交率，潛在客戶開發公司可以通過多種方式利用再營銷來提升價值。