Name: 快餐公司為何全力打造雞肉卷 (Why Fast-Food Companies Are Going All In On Chicken Tenders)
Uploaded: 2025-08-10T16:09:39.000Z
Duration: 10 min 46 s

I think you're going to have to sit a little tighter to each other.

Shall we? This off the bat looks to be the most breaded of the tenders.

可以嗎？這道菜看起來是裹粉最多的一道。

Chicken tenders, also known as chicken strips, chicken fillets or chicken fingers, are having a moment.

雞肉卷（又稱雞條、雞柳或雞柳）正風靡一時。

Between 2020 and 2024, grocery store sales of the American food staple rose 104 percent. And now fast food chains, struggling with slumping sales, are jumping on the tender bandwagon, too.

2020 年至 2024 年間，雜貨店的美國主食銷量將增長 104%。現在，因銷售額下滑而苦苦掙扎的快餐連鎖店也加入了嫩肉的行列。

In May 2024, they sold about $6 billion of strips.

2024 年 5 月，他們賣出了約 60 億美元的帶子。

This is the dance I always do when I'm eating chicken tenders.

這是我吃雞肉卷時經常跳的舞。

I don't eat meat, so I enlisted some of my colleagues to help decide if they're worth the hype and the price tag.

我不吃肉，所以我找了一些同事來幫助判斷它們是否值得炒作和標價。

Let's have you all try the same chicken, the first one, the one on the left. In October 2024, number three chicken brand KFC launched a new ad.

讓大家都來嚐嚐同樣的雞肉，第一隻，左邊那隻。2024 年 10 月，排名第三的雞肉品牌肯德基推出了一則新廣告。

The chicken tender battle has just begun.

As if the ad wasn't enough to rile up competitors, on October 17th, the company handed out free strips at what they called carefully selected cities. Those were Baton Rouge, New Orleans and Atlanta.

如果說這則廣告還不足以激怒競爭對手，那麼 10 月 17 日，該公司又在他們所謂的精心挑選的城市派發了免費條帶。這些城市是巴吞魯日、新奧爾良和亞特蘭大。

Also known as close rivals, Popeyes, Chick-fil-A and Raising Cane's hometowns. Catherine Tangillespie was hired less than two months prior.

也被稱為親密競爭對手的 Popeyes、Chick-fil-A 和 Raising Cane's 的家鄉。凱瑟琳-唐吉爾斯皮（Catherine Tangillespie）受聘不到兩個月。

We should we should let people know about that.

This battle is the latest attempt to turn the struggling company around.

這場戰鬥是這家陷入困境的公司扭虧為盈的最新嘗試。

KFC's parent company, Yum Brands, reported the chicken chain faced same store sales declines in the first three quarters of 2024.

肯德基母公司百勝餐飲集團（Yum Brands）報告稱，肯德基連鎖炸雞店在 2024 年前三個季度面臨同店銷售額下降的問題。

Between 2014 and 2024, fast food restaurants raised menu prices by an average of 60 percent.

從 2014 年到 2024 年，快餐店平均將菜單價格提高了 60%。

That's nearly double the rate of inflation.

McDonald's and Popeyes rose their prices the most.

麥當勞和 Popeyes 的漲價幅度最大。

And the consumer has responded by pulling back.

KFC, as with many others, has put an emphasis on value as of late.

肯德基和許多其他公司一樣，最近都在強調價值。

For me, it's putting our iconic recipe on a really modern product that so many customers want, especially the younger generation.

對我來說，這是將我們的標誌性配方應用到真正的現代產品上，而這正是許多顧客，尤其是年輕一代所需要的。

So we think that's going to do really well for us.

是以，我們認為這將對我們大有裨益。

Now even McDonald's, whose chicken sales alone were $25 billion in 2023, is getting in on the action.

現在，就連 2023 年雞肉銷售額高達 250 億美元的麥當勞也加入了這一行列。

When they innovate and do something new, like that is the real indicator that a trend has gone mainstream.

當他們進行創新，做出一些新的事情時，這才是潮流成為主流的真正標誌。

The chicken battle is not new for the chicken chains.

對於雞肉連鎖店來說，雞肉之爭並不新鮮。

In 2019, Popeyes ignited a chicken sandwich war after its new sandwich was so popular that it eventually helped the company overtake KFC as the number two U.S.

2019 年，Popeyes 推出的新三明治大受歡迎，最終幫助該公司超越肯德基，成為美國第二大雞肉三明治品牌，從而引發了一場雞肉三明治大戰。

chicken chain. With the chicken sandwich like that overnight, people people wanted it and wanted to compare it against other chains.

雞肉連鎖店。一夜之間，雞肉三明治就成了人們的心頭好，人們想把它與其他連鎖店進行比較。

這東西一夜之間就能翻天覆地。

But the excitement around chicken sandwiches has peaked.

但是，雞肉三明治的熱度已經達到頂峰。

And now chicken tenders are all the rage.

Yeah, we should have taken like a sniff wine before.

So we took it into our own hands to figure out which brand we thought would win the battle. I'm gonna eat this whole thing.

於是，我們自己動手，找出了我們認為能贏得這場戰鬥的品牌。我要把這整個吃下去

While a private company, Raising Cane's is the only one that focuses solely on tenders. Founded in 1996, it has more than 840 locations and expects to reach almost 900 by the end of 2024.

雖然 Raising Cane's 是一傢俬營公司，但它卻是唯一一家只專注於投標的公司。該公司成立於 1996 年，目前已擁有 840 多家分店，預計到 2024 年底將達到近 900 家。

It reported its first billion-dollar quarter in Q1 2024, and in its most recent quarter, it grew same-store sales and traffic by double digits.

該公司在 2024 年第一季度首次實現了十億美元的銷售額，最近一個季度的同店銷售額和客流量均實現了兩位數的增長。

我覺得這個就是為醬汁而生的。

It's almost meant to take on the flavor of whatever you're dipping it in.

它幾乎可以蘸上任何東西的味道。

After major chicken players Chick-fil-A, Popeyes and KFC, Barclays ranks it fourth, capturing about 8 percent of the market.

在 Chick-fil-A、Popeyes 和肯德基等主要雞肉供應商之後，巴克萊銀行將其排在第四位，佔據了約 8% 的市場份額。

We believe consumers, we call them customers, they're looking for everyday value. They're not looking for a gimmick, and we can deliver that.

我們相信消費者，我們稱他們為顧客，他們追求的是日常價值。他們尋找的不是噱頭，而我們可以做到這一點。

So we are pretty bullish about where we are and how we will continue to deliver on that promise.

是以，我們非常看好我們的現狀，以及我們將如何繼續兌現這一承諾。

It's awesome. Wingstop is another major player whose tender offering has proven successful. Some of the smaller tender-focused competitors have also become some of the fastest-growing concepts in America, thanks to the

太棒了Wingstop 是另一家提供招標服務並取得成功的大型企業。一些以投標為重點的小型競爭者也已成為美國發展最快的概念店，這要歸功於

This one has more flavor than the other one.

This one's the winner. Just from looking at the three pieces of chicken, my guess was this is Chick-fil-A.

這個是贏家。光看這三塊雞肉，我就猜這是 Chick-fil-A。

截至 2024 年第三季度，美國將有近一半的人口將在 2024 年之前離開美國。

restaurants carry chicken tenders, and many are innovating by offering them in other dishes, like in salads, wraps and sandwiches.

許多餐廳都出售雞肉卷，而且還在不斷創新，在沙拉、捲餅和三明治等其他菜餚中加入雞肉卷。

Mexican-inspired chain Taco Bell, who shares the same parent company as

墨西哥風味連鎖店塔可鍾（Taco Bell），其母公司與

肯德基已經在其墨西哥捲餅中試用了這種材料。

Everyone kind of going back to 2019 took that lesson.

回到 2019 年，每個人都上了這一課。

They kind of saw like there's so much growth happening here.

他們覺得這裡的發展勢頭很猛。

Let's go in and get a piece of it ourselves.

According to some reports, the Puritan Backroom Restaurant in Manchester,

根據一些報道，曼徹斯特的清教徒後廚餐廳、

New Hampshire, invented the chicken tender in 1974 after its owner wanted to find a use for the one leftover piece of chicken, the tenderloin, the meat closest to the rib cage.

新罕布什爾州的一家餐館於 1974 年發明了嫩雞肉，因為餐館老闆想為剩下的一塊雞肉（即裡脊肉，也就是最靠近肋骨的那塊肉）找到一種用途。

His concept was simple, marinate it, deep fry it and serve it up with some sauce. Simple yet delicious.

他的想法很簡單：醃製、油炸，再配上一些醬料。簡單而美味。

A few years later, Burger King took chicken tenders mainstream as a way to compete against McDonald's success with chicken nuggets.

幾年後，漢堡王將雞肉卷推向主流市場，以此與麥當勞的雞塊競爭。

Chicken tenders, real fillets of all white meat chicken breasts, not form bits and pieces of chicken like McNuggets.

雞肉卷，是真正的全白肉雞胸肉片，而不是像麥樂雞那樣的零碎雞肉。

They first started off as like more of a kid's menu item.

它們一開始更像是兒童菜單上的菜品。

And I think that is one of the big reasons why adults tend to love them today. How you can get it in kind of an adultified form.

我認為，這也是如今成年人喜歡它們的重要原因之一。你如何能以一種成人化的形式獲得它。

If I'm going to eat out or order food, I want something that's like better than what I would make at home.

如果我要去外面吃飯或點菜，我希望吃到比自己在家做的更好的東西。

And these are better than what I make at home.

Now they're everywhere at schools, birthday parties, gas stations, diners, baseball games, you name it.

現在，在學校、生日派對、加油站、餐館、棒球比賽等地方，隨處可見這種玩具。

Chicken producer Purdue says that with fast food inflation up, sales of its frozen tenders are up 64 percent in 2024 compared to 2020.

雞肉生產商普渡公司表示，隨著快餐通脹率的上升，2024 年其冷凍嫩雞肉的銷量將比 2020 年增長 64%。

You don't need a lot of manpower or have to handle fresh produce like lettuce, tomatoes or bread.

您不需要大量人力，也不必處理生菜、西紅柿或麵包等新鮮農產品。

And their versatility allows them to pair with different flavor combinations and sauces, something which also helps drive more sales.

它們的多功能性使其可以搭配不同的風味組合和醬料，這也有助於促進銷售。

Throw it in your fryer along with the fries you're probably already frying up anyways and call it a day.

把它和你可能已經炸好的薯條一起扔進油炸鍋，就可以了。

From the consumer's point of view, they make sense, too.

從消費者的角度來看，它們也是合理的。

They're filling, practical and easy to pick up on the go.

它們飽含營養，實用性強，便於外出攜帶。

Plus, people perceive them as a healthier alternative to nuggets, which are processed or beef burgers.

此外，人們認為它們是一種更健康的替代品，可以替代經過加工的肉塊或牛肉漢堡。

And then there's, of course, the nostalgia factor.

I was a kid that would go to like a fancy restaurant and would order chicken tenders. They were a graduation from chicken nuggets, which are for kids.

我小時候去高級餐廳，都會點雞肉卷。它們是雞塊的升級版，而雞塊是給孩子們吃的。

Chicken overall has been the fastest growing category in the U.S.

雞肉一直是美國增長最快的食品類別。

consumption was double the amount of beef.

One study showed Gen Z and Gen X prefer chicken tenders, while boomers and millennials ranked them second.

一項研究表明，Z 世代和 X 世代更喜歡雞肉卷，而一代和千禧一代則將其排在第二位。

How do you remove the reputation of being a kid's meal?

It's because you can play with nostalgia.

It's the same that McDonald's has done with the adult tech meal.

這與麥當勞推出的成人科技餐如出一轍。

All these elements, you know, playing with your emotions are ways to be reattracting consumers and make them reconnect with their own childhood.

所有這些元素，你知道的，玩弄你的情感，都是重新吸引消費者的方法，讓他們與自己的童年重新建立聯繫。

I would say it would be between this one and the one on the end.

我覺得應該是這個和最後面那個。

I think this looked like KFC to me because of the breading.

我覺得這看起來像肯德基，因為有面包屑。

It appears more usually if I go to KFC, I get like a bucket of chicken.

如果我去肯德基，通常會買到一桶雞肉。

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快餐公司為何全力打造雞肉卷 (Why Fast-Food Companies Are Going All In On Chicken Tenders)

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