Name: 丹麥促進植物性食品發展的宏偉計劃 | FT Rethink (Denmark’s ambitious plan to boost plant-based foods | FT Rethink)
Uploaded: 2025-07-30T10:27:31.000Z
Duration: 7 min 6 s

In Denmark, they're trying to change a nation's appetite.

在丹麥，他們正試圖改變一個國家的胃口。

This is kind of a Danish traditional dish, it's the open sandwich, in Danish it's called smørrebrød.

這是一種丹麥傳統菜餚，是開放式三明治，丹麥語叫 smørrebrød。

Traditionally this dish is served with meat, but the version I'm eating, at this soil-to-fork restaurant northwest of Copenhagen, is entirely plant-based.

傳統上，這道菜會搭配肉類，但我在哥本哈根西北部的這家 "從土壤到叉子 "餐廳吃的這道菜則完全以植物為主。

That's lovely, so good, the beetroot's so flavourful.

很可愛，很好吃，甜菜根味道很好。

It may be tasty, but right now the average Dane is far more likely to be tucking into food like this, given they consume nearly three times the recommended amount of red meat in their diet.

這可能很美味，但現在普通丹麥人更喜歡吃這樣的食物，因為他們的紅肉攝入量幾乎是建議攝入量的三倍。

Improving people's health is one reason the Danish government wants its citizens to get more familiar with the sort of food Louise and her team prepare here.

改善人們的健康狀況是丹麥政府希望其公民更熟悉路易絲和她的團隊在這裡烹製的食物的原因之一。

Places like us, like our place, like a barbecue, can tell people and show people that the vegetables can taste good.

像我們這樣的地方，像我們的燒烤店，可以告訴人們，讓人們知道蔬菜也可以很好吃。

In 2023, the government launched its Action Plan for Plant-Based Foods.

2023 年，政府推出了《植物性食品行動計劃》。

It was developed in collaboration with groups including farmers' unions and food lobbies, and it was the world's first.

它是與包括農民工會和食品遊說團體在內的團體合作開發的，也是世界上第一個。

Maria-Louise Beussen-Lindell chairs a government fund worth around $190 million attached to the Action Plan, which is also looking to improve the health of the land itself.

瑪麗亞-路易絲-布森-林德爾（Maria-Louise Beussen-Lindell）主持著一個價值約 1.9 億美元的政府基金，該基金附屬於該行動計劃，也致力於改善土地本身的健康狀況。

We in Denmark acknowledge that the food and agriculture sector need to change in order to stay within the planetary boundaries.

我們丹麥人認識到，糧食和農業部門需要改變，以保持在地球極限之內。

An agriculture sector dominated by meat and dairy accounts for about a third of Denmark's climate emissions.

以肉類和奶製品為主的農業部門約佔丹麥氣候排放量的三分之一。

A 2021 study suggests producing plant-based foods creates about half the emissions of meat-based products.

2021 年的一項研究表明，生產植物性食品的排放量約為肉類食品的一半。

The fund grants money to a wide variety of projects.

So now we have one billion Danish crown that we can give to plant-based companies, NGOs, organisations that are promoting a diet and a production shifts.

是以，我們現在有 10 億丹麥克朗，可以捐給以植物為基礎的公司、非政府組織、促進飲食和生產轉變的組織。

Sixty kilometres outside Copenhagen, I'm meeting Trina Krebs.

在哥本哈根郊外 60 公里處，我見到了特麗娜-克雷布斯。

As well as being an award-winning educator and farmer, she's behind a team backed by the fund that trains chefs on how to create plant-based dishes.

她不僅是一位屢獲殊榮的教育家和農民，還在基金的支持下組建了一個團隊，培訓廚師如何製作以植物為基礎的菜餚。

She's also a link between Denmark's chefs and its farmers.

她還是丹麥廚師和農民之間的紐帶。

Farmers who grow plant-based protein crops for human consumption are eligible for bonuses from the fund.

種植供人類食用的植物蛋白作物的農民有資格獲得該基金的獎金。

Are you seeing a lot of farmers trying to shift into farming legumes or other crops for a more plant-based diet?

你是否看到很多農民試圖轉而種植豆類或其他作物，以獲得更多植物性飲食？

Of course it's happening, but actually we don't need so many hectares to produce the legumes that all the six million Danes are eating.

當然，這種情況正在發生，但實際上我們並不需要這麼多公頃的土地來生產六百萬丹麥人都在吃的豆科植物。

So it's actually a very, very small area we need.

是以，我們需要的其實是一個很小很小的區域。

Building up the market explains why a significant majority of initial grants from the fund have gone to projects intended to boost demand for plant-based food.

建立市場說明了為什麼該基金的大部分初始贈款都用於旨在促進植物性食品需求的項目。

That is very important right now, the demand, the demand, the demand, the market.

現在，需求、需求、需求、市場都非常重要。

By 2030, that market could be worth up to $2 billion and 27,000 jobs to Denmark, according to research.

研究顯示，到 2030 年，這一市場的價值可達 20 億美元，併為丹麥創造 2.7 萬個就業機會。

But to get there, the food will need to taste good.

但要達到這一目標，食物的味道必須要好。

In Copenhagen, Dr Leonie Jahn is addressing that taste challenge using fungi and fermentation.

在哥本哈根，Leonie Jahn 博士正在利用真菌和發酵技術應對這一口味挑戰。

We don't want to develop these types of foods just from a very technological standpoint, but actually from a flavour perspective.

我們不想僅僅從技術角度開發這類食品，而是要從風味角度出發。

A lot of things don't work at all, but then there are those kind of hits that we follow up on and develop further and optimise.

很多事情根本行不通，但也有一些成功的案例，我們會繼續跟進，進一步開發和優化。

We get something with the texture of the oyster, but with the fruity flavours.

我們可以品嚐到既有牡蠣口感，又有水果風味的菜餚。

And then we add like a seawater foam on top to bring in kind of the more ocean-like flavours.

然後，我們在上面加入海水保麗龍，使其更具海洋風味。

Others are approaching the taste challenge in a different way.

其他人則以不同的方式應對口味挑戰。

At Organic Plant Protein in Hiddenstøl, they make alternative meat and fish products, like this faux tuna.

在位於 Hiddenstøl 的有機植物蛋白公司，他們生產替代肉類和魚類產品，比如這種人造金槍魚。

我的意思是，它非常接近金槍魚。

I mean, it's really great for big commercial kitchens that want to make any kind of sandwich filling.

我的意思是，它非常適合製作各種三明治餡料的大型商業廚房。

Perhaps surprisingly, the company's yet to receive grant money.

也許令人驚訝的是，該公司尚未獲得資助。

And perhaps not surprisingly, here they disagree with a fund strategy of initially focusing on minimally processed foods.

也許不足為奇的是，在這方面，他們不同意基金最初專注於最小加工食品的策略。

Projects which have been supported are all aiming on using unprocessed legumes to replace meat.

獲得支持的項目都旨在使用未經加工的豆類來替代肉類。

And you see, we are doing processing because we end up with better solutions to replace meat.

你看，我們正在進行加工，因為我們最終找到了更好的替代肉類的解決方案。

We need solutions where we end up with dishes that look like and take like what people like to eat.

我們需要的解決方案是，我們最終能做出人們喜歡吃的菜餚。

If the plan is to succeed, alongside taste, consumers' view of plant-based products will be key.

該計劃要想取得成功，除了口味之外，消費者對植物性產品的看法也是關鍵。

Researchers at the University of Copenhagen are exploring how social behaviour can shape consumers' attitudes.

哥本哈根大學的研究人員正在探索社會行為如何影響消費者的態度。

Have you come up with any good strategies to nudge people into eating more climate-friendly diets?

您有沒有想出什麼好辦法來促使人們吃更有利於氣候的飲食？

And normalisation is processes whereby it becomes more easy for people to eat more plant-rich.

而正常化就是讓人們更容易吃到更多植物的過程。

And that can come about, for instance, if the public kitchens, or it can even be in private organisations, etc, serve meals that are more plant-rich, then people can try to eat this kind of food without having all the hassle of having to buy it or cook it.

例如，如果公共廚房，甚至私人機構等都能提供植物含量更高的膳食，那麼人們就可以嘗試食用這類食物，而不必費心購買或烹飪。

Normalisation is also why the plan has avoided terms like vegan or vegetarian to describe meals.

正常化也是該計劃避免使用素食或純素等術語來描述膳食的原因。

Research has shown that if you don't call the vegetarian meal the veggie pot or something, but calls it what it is, like Mexican chilli beans with fresh coriander and whatnot, then it sells three to four times as much.

研究表明，如果你不把素餐叫做素菜煲什麼的，而是叫它本來的名字，比如墨西哥辣椒豆配新鮮香菜什麼的，那麼它的銷量就會是原來的三到四倍。

So far there is no definitive evidence that the project is working, and critics say it lacks measurable targets to track progress.

到目前為止，還沒有確切的證據表明該項目正在發揮作用，批評者認為該項目缺乏可衡量的目標來跟蹤進展情況。

But other countries, including Germany and South Korea, have followed Denmark's lead and launched similar-style funds.

但包括德國和韓國在內的其他國家也效仿丹麥，推出了類似的基金。

So maybe this small country's grand plan to base its citizens' nutrition more closely on the land itself could ultimately affect the diet of millions beyond its borders.

是以，也許這個小國的宏偉計劃，即讓其公民的營養更貼近土地本身，最終會影響到境外數百萬人的飲食。