Name: 【BBC】Crunchyroll 如何成為全球動漫串流媒體帝國？ (How Crunchyroll became a global anime streaming empire | BBC News)
Uploaded: 2025-06-02T21:01:10.000Z
Duration: 4 min 35 s

Anime, or Japanese animation, is no niche.

動漫，即日本動畫，並非小眾。

In fact, it's one of the fastest growing entertainment sectors.

事實上，它是增長最快的娛樂行業之一。

And at the center of it all is Crunchyroll.

而這一切的中心就是 Crunchyroll。

A streaming platform that started from nothing to become a global empire with 17 million subscribers across 200 countries.

一個串流媒體平臺，從白手起家到成為全球帝國，在 200 個國家擁有 1700 萬用戶。

Crunchyroll is a media and entertainment company focused on bringing Japanese anime to audiences worldwide.

Crunchyroll 是一家媒體和娛樂公司，致力於將日本動漫帶給全球觀眾。

There's about 1.5 billion anime viewers or anime curious fans around the world outside of China and Japan.

除中國和日本外，全球約有 15 億動漫觀眾或對動漫好奇的粉絲。

So it's a pretty big market and we are honored to be able to serve those audience across their fandom.

所以這是一個相當大的市場，我們很榮幸能為這些觀眾的粉絲提供服務。

Crunchyroll works like any other streaming service, mixing up in-house programs and cutting deals to bring others to the platform with an impressive pace.

Crunchyroll 像其他串流媒體服務一樣，以驚人的速度混合內部節目並達成交易，將其他節目引入平臺。

Majority of our content, we license from creative partners in Japan.

我們的大部分內容都是從日本的創意合作伙伴那裡獲得授權的。

So producers, creators, artists in Japan create shows. We subtitle them into many languages within an hour after Japanese broadcast.

日本的製片人、創作者和藝術家在製作節目時，我們會在日本播出後一小時內將其字幕翻譯成多種語言。

And then we also dub it into about 10 different languages.

然後，我們還配音成大約 10 種不同的語言。

Right now, Crunchyroll's biggest hit is probably Solo Leveling, an anime which incorporates elements of video games, particularly the idea of, as the name suggests, leveling up.

目前，Crunchyroll 最熱門的作品應該是《我獨自升級》，這部動畫融入了電子遊戲的元素，尤其是顧名思義的 "升級 "概念。

For all of these fans that have grown up in games that know all the trends and themes, when they see them within a narrative story, it is attractive.

對於這些在遊戲中長大、瞭解所有趨勢和主題的粉絲來說，當他們在敘事故事中看到這些趨勢和主題時，就會被深深吸引。

So Solo Leveling is a great example, this is a show that we brought last year in January to our fans.

《我獨自升級》就是一個很好的例子，這是我們去年一月份為粉絲們帶來的節目。

It was a big hit, was a number one show on the platform in most of the regions we were in.

它大受歡迎，在我們所在的大多數地區都是平臺上的頭號節目。

And this year in January, we released season two.

今年 1 月，我們推出了第二季。

I said, art crafter, then anime keeps getting bigger.

我說，藝術創作者，那麼動漫就會越來越大。

And the growth of animation means Crunchyroll isn't the only player in town, with such a big market, other streaming services like Netflix have inevitably gotten involved.

隨著動畫的發展，Crunchyroll 並不是唯一的參與者，面對如此巨大的市場，Netflix 等其他流媒體服務也不可避免地參與進來。

Streaming platforms have definitely contributed towards the growth of anime abroad, recently in the last two years or so, the Association of Japanese Animation says that the overseas anime market has just overtaken the domestic anime market.

串流媒體平臺無疑促進了海外動漫的發展，最近兩年左右，日本動畫協會稱海外動漫市場剛剛超過了國內動漫市場。

Crunchyroll controls probably about 75% of all of the anime titles that are aired in Japan today that leaves the remaining quarter for all of the other streaming platforms.

Crunchyroll 控制著目前日本播出的所有動漫作品的 75% 左右，剩下的四分之一則由其他串流媒體平台控制。

Perhaps the biggest anime to come out of Netflix in the past year is Delicious in Dungeon, which sees adventurers set out on expeditions whilst eating the monsters they defeat.

在過去一年裡，Netflix 推出的最大型卡通片可能要數《迷宮飯》了，這部卡通片講述了冒險家們一邊遠征一邊吃掉他們打敗的怪物的故事。

那個節目是在日本製作的，對嗎？

Was that a show, for example, that you yourselves were trying to get?

比如說，那是你們自己想爭取的節目嗎？

Were you negotiating to try and get it onto Crunchyroll?

你們是在商討如何將它搬上 Crunchyroll 嗎？

Yeah, like there is almost 300 shows made in Japan every year.

是啊，就像日本每年製作近 300 部電視劇一樣。

And we want to get as much of that content exclusively on our service.

我們希望在我們的服務中提供儘可能多的此類內容。

So much to somebody who's not in that world, it almost sounds a bit like a football club, you know?

對不了解那個世界的人來說，這聽起來幾乎有點像足球俱樂部，你知道嗎？

And they're trying to sign a player from overseas.

他們還想從海外簽下一名球員。

But it's not just TV that Crunchyroll's involved in.

不過，Crunchyroll 參與的不僅僅是電視。

The anime giant's behind half the top 20 anime films in US box office history.

在美國電影史上票房排名前 20 位的動畫電影中，有一半出自這家動畫巨頭之手。

Including three Demon Slayer flicks and a fourth coming later this year.

包括三部《鬼滅之刃》，第四部將於今年晚些時候上映。

Demon Slayer unseated the worldwide box office numbers for the most successful anime film ever and that was Studio Ghibli spirited away.

《鬼滅之刃劇場版 無限列車篇》打破了影史最賣座動畫電影的全球票房紀錄，而原先保持這項紀錄的是吉卜力工作室的《神隱少女》。

It held on to that title for over 20 years until Demon Slayer Mugan train came out in theaters.

這個稱號保持了 20 多年，直到《鬼滅之無限列車》上映。

對於我們的粉絲來說，這是一種生活方式。

They want to collect merchandise or figures, play a game that's based on their favorite anime show, watch a movie with friends and family on a big screen, we make all of that available.

他們想收集商品或公仔，想玩根據自己喜歡的動漫節目改編的遊戲，想和親朋好友一起在大屏幕上看電影，我們都能滿足他們的願望。

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【BBC】Crunchyroll 如何成為全球動漫串流媒體帝國？ (How Crunchyroll became a global anime streaming empire | BBC News)

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