Name: [電玩新聞 為何微軟會加入電玩遊戲主機的市場?]IGN News - Why Microsoft Got Into The Console Business
Uploaded: 2013-04-09T06:12:11.000Z
Duration: 2 min 22 s

轉承詞

According to a former Microsoft exec, Microsoft entered the console market because Sony refused

據一位微軟前高管透露，微軟進入遊戲機市場是因為索尼拒絕了

Joachim Kempin, who was VP of Windows Sales at Microsoft for 20 years starting in 1983,

Joachim Kempin，他從1983年開始擔任微軟Windows銷售副總裁長達20年。

made the claim in a recent interview with IGN.

在最近接受IGN採訪時提出了這一說法。

When asked why Microsoft decided to enter the console space, he asserted that,

當被問及微軟為何決定進入遊戲機領域時，他斷言。

"The main reason was to stop Sony. You see, Sony and Microsoft…they never had a very

"主要原因是為了阻止索尼。你看，索尼和微軟......他們從來沒有很

friendly relationship, okay? And this wasn’t because Microsoft didn’t want that.”

友好的關係，好嗎？而這並不是因為微軟不希望這樣。"

Sony did license Windows for its PCs, but Kempin says the two companies were never friends.

索尼確實為其個人電腦授權了Windows，但Kempin說兩家公司從來就不是朋友。

But Microsoft wanted to cooperate because Sony was, in part, an entertainment business

但微軟希望合作，因為索尼在一定程度上是一家娛樂企業。

-- an area outside of Microsoft’s expertise.

According to Kempin, as soon as Sony released the PlayStation, Microsoft said, “We have

據肯平介紹，索尼一發布PlayStation，微軟就說："我們有。

Bill Gates himself was apparently worried that a “living room PC” could eventually

比爾-蓋茨本人顯然也在擔心 "客廳PC "最終能

threaten Microsoft’s traditional market. As a result, Gates and Microsoft felt they

威脅到了微軟的傳統市場。是以，蓋茨和微軟覺得他們

With hindsight we can see this worked out well for Microsoft, but there were many roadblocks

事後看來，我們可以看到這對微軟來說是很好的，但也有很多路障

encountered along the way. Kempin explained the main problem that still exists today is

途中遇到的。Kempin解釋說，今天仍然存在的主要問題是

the huge loss made on hardware manufacturing. This means companies like Microsoft and Sony

在硬件製造上做出的巨大損失。這意味著微軟和索尼等公司

are reliant upon software sales to make a profit.

Having witnessed Sony experience this issue at the time, Kempin went out in pursuit of

當時親眼目睹了索尼經歷了這個問題，肯品就去追尋。

a PC manufacturer willing to take on the burden of making the Xbox in an effort to spare Microsoft

願意承擔Xbox製造重任的PC製造商，以免除微軟

the financial apocalypse that accompanied it, but was unsuccessful.

伴隨而來的金融啟示，但沒有成功。

He recounts, "I went out to several PC manufacturers and tried to beg them to do the Xbox thing

他講述道，"我去找了幾家PC廠商，試圖求他們做Xbox的事情。

and keep the device manufacturing out of Microsoft. The guys were smart enough not to bite, because

並讓設備製造脫離微軟。這些人很聰明，沒有咬人，因為

they studied the Sony model and saw that Sony could not make money on that hardware model,

他們研究了索尼的模式，看到索尼在這種硬件模式上賺不到錢。

ever. So they supplemented it with software royalties, and Microsoft copied that model."

曾經。所以他們用軟件版稅來補充，微軟也複製了這種模式."

Kempin continues: “Every developer who now has an Xbox game pays a small royalty to Microsoft

Kempin繼續說道。"現在每個擁有Xbox遊戲的開發者都要向微軟支付少量的版權費

for the honour of having it on that system. The other way they make money is that they

為榮幸地把它放在那個系統上。他們賺錢的另一種方式是，他們

finally got their act together on the services and actually that’s where the money is being

終於在服務上有了自己的行動，實際上這也是錢的來源。

made. So they’re just maybe a little bit above break even, that’s all there is. This

賺了。所以他們只是可能比盈虧平衡點高一點，就這樣了。這個...

is not a big money-making machine for Microsoft."

What’s interesting about this story is that Sony got into the console hardware market

這個故事有趣的是，索尼進入了遊戲機硬件市場。

for similar reasons. Sony had been working with Nintendo on an attachment for the Super

出於類似的原因。索尼曾與任天堂合作，為《超級

Nintendo that would play games off CD. But when Nintendo canceled the agreement unexpectedly,

任天堂，會從CD上播放遊戲。但當任天堂意外地取消了這個協議。

Sony decided to soldier on alone and released the

索尼決定孤軍奮戰，併發布了。

For all your video game news, stay tuned to IGN.

所有的視頻遊戲新聞，請繼續關注IGN。

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[電玩新聞為何微軟會加入電玩遊戲主機的市場?]IGN News - Why Microsoft Got Into The Console Business

money

make

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[電玩新聞 為何微軟會加入電玩遊戲主機的市場?]IGN News - Why Microsoft Got Into The Console Business

money

make

game

study

[電玩新聞為何微軟會加入電玩遊戲主機的市場?]IGN News - Why Microsoft Got Into The Console Business