B1 中級 美國腔 127 分類 收藏
開始影片後,點擊或框選字幕可以立即查詢單字
字庫載入中…
回報字幕錯誤
With over 5,000 stores in the U.S. and over US$500 billion in revenue, Walmart is officially the biggest retailer in America.
If you're going into Walmart, you're on a treasure hunt to find the best bargains out there.
And while you're busy finding good deals, you may not realize that Walmart uses sneaky tactics to make you spend more money than you were initially intending.
Once you enter Walmart, you're greeted with big shopping carts, mentally preparing you to fill it all up with things.
And then, you're bombarded with huge signs with price tags.
This might be obvious, but these big signs can be spotted very easily and people are more likely to gravitate towards them.
But something that may not be so obvious is this.
The actual price tags follow the good old psychology marketing strategy of odd-even pricing.
Prices like US$4.93 and US$6.84 are just below whole numbers like US$5 and US$7, making the prices seem like a bargain.
Since we're trained to read left to right, when we see US$4.93, most would think it's US$4 as opposed to $5.
While you're roaming through the aisles of Walmart, you'll also spot their Rollback prices.
This is how Walmart advertises a lower price on an item.
But a Rollback item is not quite a clearance or a sale item.
It's an item that has been lowered in price for other reasons, like overstock, for example.
Rollback prices only last for 90 days, so when customers see that tag, they may be more likely to purchase the item because it's a little cheaper than it was before and you don't know how long until it'll Rollback to the original price.
You'll also see the words "Everyday Low Price" plastered everywhere, constantly reminding your subconscious that you're getting low prices at Walmart.
We spent almost two hours at this Walmart and saw probably over 100 of these signs.
You might see something you weren't intending on buying, like chocolate, for example, and buy it anyways because, as the signs constantly remind you, it probably costs less here than at your local store.
And that's another thing.
It feels like Walmart has everything.
Fishing rods, bicycles, cleaning supplies, sporting goods, clothing, food and beverages.
You name it, Walmart has a wide range for you to chose from so you're bound to find something you'll buy.
Not only does Walmart tend to have a wide selection of a particular product, their giant layouts also make it possible to have everything you need related to a particular product.
Let's say you're going to Walmart to get a tent for camping.
You'll likely stumble across something else in that section that you might have forgotten about or think you might need, like a lantern or impulse buys like an extra sleeping bag.
We also can't forget about the seasonal items Walmart offers.
It's January, so you know Walmart is gonna be stocked up with Valentine's Day goods for you to buy, reminding you the holiday is coming up and that you might as well take care of it while you're there.
Just look at all these items.
Heart-shaped trays, cute paper cups, wine glasses with cheesy phrases.
There are just so many items for Valentine's Day that you didn't even know existed.
And because Walmart is more of a one-stop shop, people have this mentality to stock up on bargains in one trip, spending hours roaming through the aisles.
The music they play is partially to blame.
Ever notice the type of music that's playing?
It's usually calm, soothing, and slow or sometimes, top hits from the radio.
Either way, the music they play are designed to make you spend more time in the store and hopefully spend more money, too.
But even if you are aware of all these sneaky tactics, you may still end up buying more than you intended to because you just can't beat those everyday low prices.
88 cents?
Are you kidding me?
Oh, we gotta get that.
And there's like six champagne glasses, too!
提示:點選文章或是影片下面的字幕單字,可以直接快速翻譯喔!

載入中…

Sneaky Ways Walmart Gets You To Spend Money

127 分類 收藏
Mahiro Kitauchi 發佈於 2020 年 9 月 8 日
看更多推薦影片
  1. 1. 單字查詢

    在字幕上選取單字即可即時查詢單字喔!

  2. 2. 單句重複播放

    可重複聽取一句單句,加強聽力!

  3. 3. 使用快速鍵

    使用影片快速鍵,讓學習更有效率!

  4. 4. 關閉語言字幕

    進階版練習可關閉字幕純聽英文哦!

  5. 5. 內嵌播放器

    可以將英文字幕學習播放器內嵌到部落格等地方喔

  6. 6. 展開播放器

    可隱藏右方全文及字典欄位,觀看影片更舒適!

  1. 英文聽力測驗

    挑戰字幕英文聽力測驗!

  1. 點擊展開筆記本讓你看的更舒服

  1. UrbanDictionary 俚語字典整合查詢。一般字典查詢不到你滿意的解譯,不妨使用「俚語字典」,或許會讓你有滿意的答案喔