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  • Costco is known for its great bargains.

    好市多因物美價廉而聞名。

  • And some things really are a deal, but they also have a few tricks up their sleeves to get you to spend more money.

    不過他們也是有暗藏一些招式來讓消費者越買越多。

  • One trick Costco uses is to constantly rearrange the store.

    其中一個好市多用的方法是持續更換商品的位置。

  • They tend to move products around in order to keep shoppers guessing.

    他們喜歡改變商品的位置,為了讓消費者猜測。

  • One thing might be in one location one day, and then, the next time you shop, it's not there.

    今天你看到某個東西在某個位置,但下次來消費時,那個東西卻不在同個位置。

  • That can be kind of frustrating for shoppers, but it also is a pretty good strategy from their perspective, cause you're seeing all these new items and maybe getting a little tempted to buy more than you need.

    消費者可能會覺得很困擾,但以他們的角度這其實也是個很好的策略,你會因此看到更多新的產品,他們有更多機會讓你買更多你不需要的東西。

  • Items are placed on the end of an aisle to grab the attention of shoppers.

    商品常被放在走道的最後面來吸引消費者目光。

  • Sometimes these items are on sale, and it's a good deal for shoppers.

    有時候這些商品會打折,而且是很划算的價格。

  • But other times, another company has paid Costco to put their product in a prime location.

    除此之外,也有其他廠商會付錢給好市多來把他們的商品放在精華的位置。

  • So it can be a nice sale for you, or it can be a bit of a trap because another company has stepped in and wants you to see their product.

    所以,有時候你可能會撿到便宜,但也可能踩到陷阱,因為有其他公司介入,設法讓消費者看到他們的產品

  • On the way to buy something practical, you might pass something enticing and make an impulse purchase.

    在你去買必需品的路上,可能會經過讓你很心動的產品並衝動購物。

  • And some of those impulse purchases might not be a good deal.

    而有些衝動購物所買下的東西並不一定划算。

  • That's another way they can get you.

    這就是好市多的另一個手法。

  • Because you're in a bargain store, you might assume that everything costs less than it might somewhere else.

    因為當你在一個大型量販店裡,你就會預設所有東西都比外面便宜。

  • But that's not always the case.

    但其實不一定是如此。

  • The bargains are what you make of them and what you need in your lifestyle.

    商品划不划算是非常主觀的,也與每個人生活型態所需有關。

  • I've interviewed 48 Costco employees, and one thing a lot of them say that they don't buy is produce and perishable food.

    我訪問了 48 位好市多員工,他們之中很多人說不會購買的東西是生鮮和易腐敗的食物。

  • Because it's a bulk size, they get so much of it that they end up not eating half of it, and it spoils, and they can't use it.

    因為好市多都是以大包裝販售,所以每次都只吃了一半,剩下的就壞了。

  • One thing that is worth your money is gas.

    好市多有一項非常划算的商品-石油。

  • Everyone's always looking for the best gas price. And Costco gas is cheap.

    大家總在尋找最低價的汽油,而好市多的汽油確實很便宜。

  • But to get the gas, you have to be a member.

    不過在加油前,你必須先成為會員。

  • That's another way they get people to spend more money.

    這又是好市多另一個讓你花更多錢的手段。

  • Costco's low gas prices lure in new customers.

    好市多用低油價誘惑新顧客加入會員。

  • And if you're already going to Costco to get gas, you might as well get your groceries too.

    而當你人已經在好市多加油,你就很有可能到好市多消費。

  • Unless the gas line is really long, which is one of the drawbacks.

    不過加油的隊伍若大排長龍,那也可能造成反效果。

  • Another thing people rave about at Costco is all of the free samples, but it's actually a good strategy.

    另一個讓人們為之瘋狂的是免費試吃,這也是很好的策略。

  • I think, for Costco, it works because it makes it more of a destination.

    我認為這對好市多來說是成功的,因為這會讓人們想在好市多消費。

  • And it definitely betters the shopping experience, because you're not just going there to shop, you're going there to sample something new.

    而且這勢必能優化消費體驗,因為你不是單純購物而是還能嚐鮮。

  • And maybe you fall in love with a new product and then you buy that product.

    你也很可能因此愛上、並購買某個新產品。

  • Maybe you weren't planning to buy brownie mix, but if you have a piece of a really good brownie, it might trigger a craving.

    也許你原本沒有要買布朗尼蛋糕的預拌粉,但當你試吃到一塊很棒的布朗尼,你就可能會想自己動手做。

  • These tricks may get you to buy more, but some of them give you good reasons to shop at Costco.

    這些撇步都可能讓你越買越多,但其中有些也是讓你去好市多消費的好原因。

  • As long as you do your research and stay focused, you'll get that bargain you came for, and a free sample or two to go with it.

    只要你事前做好功課,然後保持專心,你就能順利買到計劃中的高 CP 值商品,還能順便試吃一兩個產品。

Costco is known for its great bargains.

好市多因物美價廉而聞名。

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A2 初級 中文 美國腔 商品 好市 消費 消費者 位置 划算

到底為什麼好市多會讓你越買越多? (Sneaky Ways Costco Gets You To Spend More Money)

  • 90165 2564
    HsiangLanLee 發佈於 2019 年 02 月 07 日
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