Tumbling down the rabbit hole?

滾進了兔子洞？

Wait, do you still think Matrix parodies are cool?

不是吧，你真的覺得拿駭客任務當梗還好笑嗎？

Yes.

是的

Look around you, Mitchell.

看看四周吧，Mitchell

This is the free internet.

這就是所謂的「免費網路」

We do everything here.

我們用免費網路做所有事情

We connect with friends on Facebook, search for information on Google,

用臉書跟朋友保持聯繫、在 Google 上面搜尋資訊

and all of it's free.

而這些服務全部都是免費的

Yeah, free.

對啊，免費耶

Wait, actually, how do these sites make money?

呃不對，那這些網站到底怎麼賺錢的？

I'll tell you. But you may not like where the rabbit hole goes.

讓我來告訴你吧，但是答案可能不是你想聽的

So... do I choose a pill, or?

所以......我要選一個藥丸吃嗎？

Oh, no, these are my allergy medications.

喔不用，這些是我的過敏藥啦

This one's for pollen, and this one's for actos.

這是治花粉過敏的，這是糖尿病的

Where are we?

我們在哪裡啊？

What is this place?

這裡到底是哪裡？

This is the internet of the real.

這是網路世界的真實模樣

The truth is, these services aren't free at all.

事實上，這些網路服務根本不是免費的

You pay for them with your very identity.

你用你的身份來付錢給他們

When you use Facebook, they log everything you do.

你用臉書的時候，他們會記錄你做的所有事情

The pages you like, the people you interact with,

你按過讚的頁面、跟你有互動的臉友

even the words in your status updates.

甚至是你動態時報上的 po 文

Then they take that information, analyze it,

他們取得了這些資訊之後會分析它

and assemble a detailed profile of WHO YOU ARE.

然後做出一個非常詳細的檔案介紹你

They know your habits, your preferences.

他們掌握你的習慣跟喜好

They can even determine your risk tolerance or sexual orientation.

他們甚至可以知道你的風險耐受度或是性向

And then they sell that information to advertisers.

然後他們把這些敏感資訊賣給廣告商

One risk-taking homosexual please.

我們需要一個願意冒險的同性戀，謝謝

It's a pleasure doing business with you.

跟您做生意很愉快

Wait, how did they know?

不對啊，他們怎麼會知道？

I'm not even out at work yet.

我甚至還沒開始搜尋咧

Hey, I didn't know you were gay.

嘿，我不知道妳是同性戀耶

So adventurous.

好刺激喔

That's not hypothetical.

這個情況不是假設的

This actually happened to a woman in Tampa.

是真的發生在坦帕 (美國佛羅里達州) 一位女性身上的事情

Umm, that IS problematic.

嗯......那真的很麻煩

But come on, we all know they're showing us ads.

但是拜託，我們都知道他們會到處放廣告啊

Yeah, but we don't know how deep Facebook's tentacles really go.

是啊，但是我們不知道臉書的魔爪會伸到哪裡

They actually record which ads we see,

他們會記錄我們看到哪些廣告

then partner with firms that monitor what we do in the real world.

然後跟那些會在現實世界監視我們一舉一動的公司合作

Jacob liked the page Bacon is Bae last week.

Jacob 上禮拜按了 Bacon is Bae 的粉絲專頁讚

We showed him an ad for your double bacon heart attack burger.

我們給他看你們的雙層培根心臟病漢堡的廣告

He just bought one in Duluth.

他剛剛在 Duluth 已經買了一個

Clearly susceptible to the campaign.

顯然我們的廣告是有效的

Let's pump him full of ads.

我們來丟一堆廣告給他吧！

I guess I got room for one more.

我應該可以再吃一個

This has got to be one of the most invasive advertising systems ever devised.

這絕對是最無所不在的廣告模式之一

Facebook connection determines who's the most vulnerable to an ad campaign

臉書上的連結網絡可以決定誰最容易受到廣告影響

then up their dosage till they buy even more.

然後丟更多廣告給他直到他買更多為止

Well, I'll simply delete my Facebook account.

這個嘛，那我只要刪掉臉書帳號就好啦

I'm gonna miss those ex-girlfriend pictures,

雖然我會想念前女友的照片

but it's worth it not to be tracked, right?

但是不被追蹤顯然比較值得，是吧？

Sure, you can quit Facebook.

當然，你可以退出臉書

But good luck escaping Google.

但還有 Google 呢！

That's me.

那不是我嗎！？

But I'm not even on the... Google!

但我現在又沒有在用 Google！

I'm on a private website.

我明明就在私人網站上

Exactly.

沒錯

Google doesn't just track you when you search.

Google 不只在你搜尋的時候追蹤你

Their tracking software is also installed on over 10 million websites.

他們的追蹤軟體也安裝在超過一千萬個網站上

Even medical sites.

甚至醫學網站

So that health info you think you're looking up in private,

所以你以為你私底下在看的健康資訊

Google's got a front row seat.

Google 其實看得一清二楚

Mitchell has erectile dysfunction.

Mitchell 有勃起功能障礙

I know a drug company that would get rock-hard for that information.

我知道一間公司會因為這個資訊硬起來

And that's not all.

這還不是全部

Every time you write a gmail, watch a YouTube video, or use Google Maps,

每次你寫一封郵件、看一個 YouTube 影片，或是使用 Google 地圖

Google collects data about you.

Google 都在蒐集有關你的資料

God, no.

天啊，不要啊

We don't even know the full extent of what Facebook and Google store, or what they do with it.

我們甚至不知道臉書跟 Google 儲存了多少我們的資料，也不知道他們拿那些資訊去做什麼

All we know is that they're collecting our data on an unprecedented scale

我們只知道他們以前所未見的規模蒐集我們的資訊

and making billions off of it.

然後海撈一筆賺好幾十億

That's their real business model.

那才是他們真正的商業模式

They're monetizing us.

他們拿我們來獲利

When we use these sites, we're not the customer, we are the product.

我們用這些網站的同時，我們不是客戶，而是產品

Why? HOW?

為什麼？他們怎麼辦到的？

Hello Mitchell. I've been waiting for you.

哈囉 Mitchell，我一直在等你呢

Now you're parodying the second Matrix movie?

現在你們要搞笑模仿第二部《駭客任務》嗎？

What? It's the best one.

什麼？那部是最棒的啊

Mitchell, this is Ethan Zuckerman.

Mitchell，這位是 Ethan Zuckerman

He's the director of the MIT Center for Civic Media.

他是麻省理工學院公民媒體中心的主任

Mitchell, the fact that the sites are free is the problem.

Mitchell，問題就在於這些網站是免費的

When the Web was created,

一開始有網路的時候

we the users decided we would rather have free stuff than pay money for the services we used.

我們這些使用者決定我們寧願免費用網路也不要為我們使用的服務付錢

As a result, the websites have had to sell ads to make money.

結果就是這些網站必須靠賣廣告來賺錢

They target ads to us based on our preferences and our behavior online.

他們根據我們的喜好跟線上行為丟廣告給我們

And that means we're under constant surveillance,

這表示我們透過一直被監視

in exchange for the services that we get for free.

來換取免費的服務

One in six people on earth now has a Facebook account,

全世界每六個人之中就有一個有臉書帳號

and they make up 20% of all time spent online.

他們佔了所有人總上網時數的 20%

That's 1.6 billion people whose every move is being tracked by an online Big Brother that they chose to live on.

那是 16 億人，而他們的一舉一動都被一個線上老大哥監視著，但這也是大家自己選擇的

No.

不

And here's the kicker.

還有你們不知道的呢

You want to know how much revenue your personal data is worth to Facebook?

想知道對臉書來說你的個資值多少錢嗎？

For every user they surveil, they make just 12 dollars.

對他們監視的每個使用者來說，他們一個人只值 12 塊美金

No.

喔不

Your interests. Your personality. Your relationships. Your privacy.

你的興趣、個性、感情狀態、隱私

Those things are priceless.

這些是無價的

But you gave them all away just to avoid paying 12 dollars.

但是你卻輕易地把它們無償給掉了，只因為你可以不用付那 12 塊

No. That... that can't be. That that that's not possible.

不對。這... 這不可能啊。這根本就不可能啊

Well, there is a bright side. You want to hear about it?

這個，其實也沒那麼糟啦。要讓我解釋一下嗎？

No, no. Shut up. Shut up, let me out!

不，不要。閉嘴，閉嘴，讓我出去！

He's got to pop.

他快不行了

Let me out! I want to get out! Oh...

讓我出去！我想要出去！喔...

You know, this happens to all my friends.

這發生在我所有朋友身上

Hey guys, Adam here.

嗨大家，我是 Adam

If you like that, be sure to watch new episodes of ADAM RUINS EVERYTHING

如果你喜歡這部影片，記得去看 ADAM RUINS EVERYTHING 的新影片

every Tuesday at 10 on tru TV.

每個禮拜二晚上十點在 tru TV