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- [Voiceover] Any shoe you need, I probably have.
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If I don't have it, I can get it for you in 24 hours.
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If you're a rapper and you have a video shoot,
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and you need the shoes coming out in two weeks,
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I just have to make a call and I'll get it for you.
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- [Voiceover] Everyday millions of people
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tune to DJ Khaled's Snapchat.
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- The key to more success is to have a lot of pillows.
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- [Voiceover] One of my favorite
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DJ Khaled appearances is this kid.
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- [Khaled] Ben, how's business in the new year?
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- Booming.
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- [Khaled] I see you.
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- [Voiceover] He's 16 years old and he's at the helm
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burgeoning sneaker empire.
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One that he says has done nearly a million dollars
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in business and boasts clients
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like DJ Khaled and Chris Brown.
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- Are you at the studio?
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- [Voiceover] Meet the Sneaker Don.
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- So my name is Benjamin Kapelushnick,
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people call me Benjamin Kicks
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but most of you guys know me as the Sneaker Don.
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School ends at 3 o'clock and I home at, like, four.
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I eat dinner, do some homework,
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and go straight to the office space.
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- [Voiceover] And like any good don family's important.
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- I'm Ben's littlest brother.
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I'm his manager so if you need anything, call me.
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- [Voiceover] Okay, not that family.
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- I'm the mother of the Sneaker Don.
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To me he's my little boy, but I also see a businessman.
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He had a goal, he's self-driven,
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he's motivated, he's a hard worker.
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- [Voiceover] The great dons, they say,
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come from humble beginnings.
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- [Benjamin] The first pair of sneakers that
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actually got me in the sneaker game,
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I was in fifth grade, the galaxy pack came out,
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and I got the Lebrons.
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I loved sneakers after that.
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Probably around sixth grade when my parents
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didn't want to fund my sneaker hobby anymore
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I had to figure out a way how to get the money for it.
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And then I realized if I buy five or ten pairs
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by paying people to stand in line for me,
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I could sell it to a larger clientele
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and make more money plus get my shoes for free.
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And then it just finally broke through
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and money just started coming in.
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At first it amazed me how sneakers can go for, like,
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so much money for like one shoe people are charging
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a thousand and I thought it was a, like, joke or something.
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- [Voiceover] $1000? But hey that's why
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he's the Sneaker Don.
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So, what comes next?
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- [Benjamin] Really excited to open up a physical store.
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The first location is gonna be Miami,
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and then I'm trying to do L.A., New York, and Chicago.
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All my friends, when they dropped out of the sneaker game
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they're like "It's dead, it's over,
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there's no more, like, you're not doing anything,
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you're wasting your time, you're gonna lose money."
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None of that what was true.
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Played themselves.
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- [Voiceover] Indeed they did, Sneaker Don. Indeed they did.
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(upbeat music)
