Name: 星巴克的新對手來了！中國最大咖啡品牌登陸美國 (China's biggest coffee chain looks to brew up business in US)
Uploaded: 2025-10-17T21:01:20.000Z
Duration: 2 min 20 s

A battle is brewing between China's largest coffee chain, Luckin, and its chief US rival Starbucks.

中國最大的連鎖咖啡店瑞幸咖啡，正與其美國頭號勁敵星巴克展開一場較量。

In 2023, Luckin surpassed the Seattle based Java giant as the biggest coffee chain in China.

2023年，瑞幸咖啡超越了西雅圖的咖啡巨頭，成為中國最大的連鎖咖啡店。

Since then, the Xiamin headquartered franchise opened stores in Malaysia and Singapore.

自那時以來，這家總部位於廈門的連鎖店已在馬來西亞和新加坡開設了分店。

現在，他們正將目光投向美國。

At the end of June, Luckin opened its first two ever U.S. locations in New York.

在六月底，瑞幸咖啡在紐約開設了他們有史以來第一家美國門市。

Now the newcomer to the U.S. coffee scene has five locations in the city.

現在，這家進軍美國咖啡市場的新秀，已經在紐約市擁有五家門市。

The most recent one opening right here last month in the heart of New York's financial district.

最近的一家就在上個月，就在紐約金融區的中心開幕。

而且他們已經找到了一群粉絲。

Kind of reminds me like when you go in at like Starbucks,

but you're also getting the like the speediness and quickness of a Dunkin.

但是你也同時享有像瑞幸咖啡那樣的快速和便利。

所以就像是結合了兩者的優點。

Luckin's business model appeals to younger demographics, including students on a budget and young professionals.

瑞幸咖啡的商業模式很受年輕族群的歡迎，包括預算有限的學生和年輕的專業人士，

In part because of its app-only order platform and cashierless stores.

這部分歸功於它的全App點餐平臺和無人店。

I thought it had great flavor and it was nice and easy to order.

我覺得它的口味很棒，而且點餐也很方便。

And app users are regularly treated to steep discounts and promotions, so far proving to be as irresistible as the coffee.

App 用戶也經常能享受到大幅折扣和促銷活動，到目前為止，這點和咖啡一樣難以抗拒。

It's really hard to find something affordable quick, especially in lower Manhattan.

在曼哈頓下城，真的很少能找到便宜又快速的選擇。

So just to have that for all of us everyday working people is great.

所以對我們這些每天上班族來說，有這個選擇真的很棒。

When you have the choice to go to Starbucks around the corner or come here, which do you prefer?

如果你在轉角就有星巴克，或是來這裡，你會選哪個？

Its strategy, including opening smaller storefronts than Starbucks, seems to be paying off.

它的策略，包括開設比星巴克更小的店面，似乎奏效了。

2025, second quarter results show Luckin had overall net revenue of more than 1.7 billion.

2025 年第二季的財報顯示，瑞幸的總淨營收超過 17 億。

That's an almost 50% increase compared to a year ago.

It comes at a time when its long-established rival Starbucks,

with more than 17,000 stores in the US is cutting prices in China and recently announced a $1 billion restructuring plan.

美國有超過 17,000 家門市，正在降價，最近還宣佈了 10 億美元的重整計畫，

That includes shrinking its global footprint, closing hundreds of stores nationally and laying off about 2,000 employees this year.

其中包括縮減全球版圖、關閉國內數百家門市，並裁員約 2,000 人之際。

Amid Starbucks bitter choices, Luckin is betting its good fortune continues to percolate, expanding its global footprint to more than 24,000 stores.

今年，在星巴克做出艱難抉擇的同時，瑞幸正押注好運能持續發酵，將其全球版圖擴展到超過 24,000 家門市。