Name: 從人工智能到 16K 螢幕，科技已正式顛覆電影業 (From AI to 16K screens, tech has officially disrupted the film industry)
Uploaded: 2025-08-11T18:10:24.000Z
Duration: 10 min 9 s

分詞構句

Founded in 1917, ARRI makes and provides cameras, lights and technical equipment for TV and film shoots and has been involved in countless blockbusters.

ARRI 公司成立於 1917 年，主要生產和提供用於電視和電影拍攝的攝影機、燈光和技術設備，參與拍攝的大片不計其數。

程度副詞

Identifying a new opportunity here at its facility just outside London, ARRI has launched a new offering and it's helping the industry push creative limits.

ARRI 在倫敦郊外的工廠發現了一個新機遇，推出了一項新產品，幫助業界突破創意極限。

轉承詞

ARRI have always been at the center of innovation and it was clear to ARRI a stay and as a result of that this stage was built in London.

ARRI 一直處於創新的中心位置，是以 ARRI 很顯然希望能在倫敦建立這個舞臺。

It's a virtual reality stage where we can basically take you to anywhere in the world that you want to go.

這是一個虛擬現實舞臺，我們基本上可以帶你到世界上你想去的任何地方。

We shoot TV films here, we shoot movies, we shoot commercials, we shoot pop promos and virtual production is coming to the forefront in all of those genres of filmmaking.

我們在這裡拍攝電視電影、電影、商業廣告和流行宣傳片，虛擬製作在所有這些類型的電影製作中都處於領先地位。

The screen that we see you're seeing behind you now is actually 30 meters by 5 meters tall.

我們現在在你身後看到的螢幕實際上是 30 米乘 5 米高。

What that means is that we can present photorealistic, very, very true-to-life images on the wall and we can take the viewer anywhere in the world.

這意味著我們可以在牆上呈現逼真的、非常真實的影像，我們可以把觀眾帶到世界上的任何地方。

We can basically take them, well there we are, we've just swapped from a forest scene to a desert scene.

我們基本上可以讓他們說，好了，我們從森林場景切換到沙漠場景了。

Not only can we do that but it's as much as the imagination can do for you, we can take you to somewhere that's unworldly for example.

我們不僅能做到這一點，還能讓你盡情發揮想象力，比如說，我們可以把你帶到一個世外桃源。

One of the key benefits of virtual production and working within an LED environment like this is that it replaces the need to work within green screen.

虛擬製作和在 LED 環境中工作的主要好處之一是，它取代了在綠色螢幕中工作的需要。

So the actors love the environment, they're interacting with what they're seeing around them.

是以，演員們喜歡這種環境，他們與周圍的事物產生互動。

Directors of photography, lighting gaffers love the environment because basically the screens themselves are providing a very accurate source of lighting for the foreground and for their artists.

攝影指導和燈光師都喜歡這種環境，因為基本上螢幕本身就能為前景和藝術家提供非常精確的光源。

ARRI 並非獨自創造了這個舞臺。

We joined forces and we both used our kind of strengths to come up with this space.

我們強強聯手，發揮各自的優勢，創造了這個空間。

Due to COVID we had to come to a space and recreate that world in a safe space.

由於 COVID，我們不得不來到一個空間，在一個安全的空間裡重新創造那個世界。

So we provide all the display technology, so the LED screens, all of the media servers and the integration between that and then ARRI provide lighting, rigging, facilities, camera technology.

是以，我們提供所有的顯示技術，包括 LED 螢幕、所有的媒體服務器以及它們之間的整合，然後 ARRI 提供燈光、索具、設施和攝像技術。

Part of the camera system that we implement here at the ARRI stage is a tracking system called Viacom.

我們在 ARRI 舞臺上使用的攝影機系統的一部分是一個名為 Viacom 的跟蹤系統。

What it enables us to do is essentially put a VR headset on the camera and it tracks around the 3D space as if you were tracking around a 2D space.

它能讓我們做到的是，將 VR 頭戴式設備安裝在攝像頭上，它就會像追蹤二維空間一樣追蹤三維空間。

So how we do that is we put a tracking crown on top of the camera and it receives the data and that just tells us positional data and lens data and that all feeds back into an Unreal Engine or a real-time playback system.

是以，我們的做法是在攝影機的頂部安裝一個跟蹤皇冠，它可以接收數據，然後告訴我們位置數據和鏡頭數據，這些數據都會反饋到虛幻引擎或實時回放系統中。

It's a game-changer because it allows us to create environments that we can move around in real time.

它改變了遊戲規則，因為它允許我們創建可以實時移動的環境。

It creates depth, it creates a realism that you don't get from a flat plane.

它創造了深度，創造了平面所沒有的真實感。

It also means that when the artists or actors or the creatives are in the space, when we move around and that focal point changes, the realism of that really creates that depth of focus.

這也意味著，當藝術家、演員或創意人員置身於空間中時，當我們四處走動，焦點發生變化時，這種真實感就能真正創造出焦點的深度。

The stage is comprised of two large semicircular screens with moving sides and another screen on the ceiling for lighting that can move up and down or be tilted left to right.

舞臺由兩個可移動的半圓形大屏幕和天花板上另一個可上下移動或左右傾斜的照明螢幕組成。

All the content displayed is controlled at this desk.

所有顯示的內容都由該臺控制。

This is the brain bar, named that way purely because all the clever stuff happens here.

這裡是 "大腦吧"，之所以叫這個名字，完全是因為所有聰明的事情都發生在這裡。

From a video point of view, we do have another brain bar that sits over there which is the lighting and the rigging side of things but this controls all of the servers, it controls all of the camera tracking that we do.

從視頻的角度來看，我們確實有另一個大腦條，它位於那邊，負責燈光和裝配方面的工作，但它控制著所有的服務器，控制著我們所做的所有攝影機跟蹤工作。

So this is the Unreal Engine which allows us to work in 3D real-time environments.

這就是虛幻引擎，它允許我們在 3D 實時環境中工作。

Being in this space means we can move things very quickly which enables us to have a very quick turnaround time.

在這一領域，我們可以非常迅速地開展工作，這使我們能夠在很短的時間內完成任務。

So simple things like I can flip the world around 360 like so and then if we were shooting here we're now shooting the other way around.

所以簡單的事情，比如我可以把世界 360 度翻轉，然後如果我們在這裡拍攝，現在就可以反過來拍攝。

This versatile stage has been used for a variety of different shoots but it's proving particularly popular for a certain type of scene.

這個多用途舞臺曾用於各種不同的拍攝，但在某類場景中特別受歡迎。

Well there's nothing quite like a road trip movie to be evocative and when you bring one into a virtual production environment then you open up a whole host of possibilities.

沒有什麼比公路旅行電影更令人回味的了，而當你把一部電影帶入虛擬製作環境時，你就會發現各種可能性。

Historically these scenes would have been done using a trailer towed behind a vehicle, streets would have to be closed wherever city you were filming in, the director would maybe be hiding in the floor in the back seat or directing the scene down a walkie-talkie.

歷史上，這些場景都是用拖車拖在汽車後面拍攝的，無論在哪個城市拍攝，街道都必須封閉，導演可能會躲在後座的地板上，或者用對講機指揮拍攝。

Virtual production just gives you complete control over these environments.

虛擬生產可以讓你完全控制這些環境。

We're seeing a huge upsurge in the amount of car work being undertaken in a volume like this.

我們看到，像這樣的汽車工程量急劇增加。

We've had films in here where we've been able to go from day to night instantly, where we've had six or seven vehicles, we've been fortunate to have Robert De Niro, we've been fortunate to have Idris Elba, we've been fortunate to have a number of A-list talent and they can come into this environment, see where they're driving, see what they're doing and interact with their environment.

我們在這裡拍攝的電影可以瞬間從白天切換到夜晚，我們有六七輛車，我們有幸請到了羅伯特-德尼羅，我們有幸請到了伊德瑞斯-艾爾巴，我們有幸請到了許多 A 級明星，他們可以來到這個環境中，看看他們在哪裡開車，看看他們在做什麼，並與他們的環境進行互動。

As well as producing hyper-realistic shots the stage here also allows production to reduce working hours and their environmental impacts.

除了拍攝超逼真的鏡頭外，這裡的舞臺還能讓製作人員縮短工作時間，減少對環境的影響。

If you've got limited time with A-list talent then you can bring them in here, you can do their day scenes, their night scenes, flip between one and another and everybody's home in time for tea.

如果你與 A 級演員的合作時間有限，那麼你可以把他們帶到這裡，拍他們的日戲和夜戲，在這兩場戲之間切換，然後每個人都能準時回家喝茶。

Everybody in the film industry quite rightly needs to be very aware of sustainability and we all need to be following a very strict sustainability agenda.

電影業的每個人都理所當然地需要對可持續發展有深刻的認識，我們都需要嚴格遵守可持續發展議程。

What virtual production allows you to do is to make those sustainability choices but without compromising your production.

虛擬生產使您能夠在不影響生產的前提下做出可持續發展的選擇。

The world comes to you, so there's massive carbon savings in terms of travel, in terms of travelling crew, in terms of moving equipment around.

世界來到你身邊，是以，在旅行、機組人員出行、設備移動等方面都能節省大量碳排放。

But also when you're not working within a green screen environment your post-production time is massively reduced.

而且，當你不在綠幕環境中工作時，你的後期製作時間也會大大縮短。

There's a massive carbon implication to storing data, to data centres, to cooling data, to spending months and months in post-production.

存儲數據、數據中心、冷卻數據、花費數月時間進行後期製作，都會產生大量的碳排放。

That's really making a difference and at a practical level we're not dealing with plywood anymore, we're dealing with pixels.

這確實帶來了不同，而且在實際操作層面，我們不再是在處理膠合板，而是在處理像素。

So instead of having to build a set, take it down, maybe pay huge amounts of money to store that set for months on end, you build your set digitally, you come in here, you shoot with it, you take it away on a hard drive.

是以，你不必搭建一個佈景，然後把它拆下來，也許還要花一大筆錢把佈景存放幾個月，你可以用數字技術搭建佈景，然後來到這裡，用它進行拍攝，再用硬盤把它帶走。

So from a sustainability point of view, I mean it really is a no-brainer.

是以，從可持續發展的角度來看，我的意思是，這確實是一個不需要考慮的問題。

From scaling back to eradicating shoots altogether, Singapore-based production company FizDragon has made a movie entirely from AI-generated content, or AIGC.

從縮小規模到完全取消拍攝，新加坡製作公司 FizDragon 製作了一部完全由人工智能生成內容（即 AIGC）的電影。

My name is Pax, I'm the founder of FizDragon.

我叫帕克斯，是 FizDragon 的創始人。

FizDragon is an AIGC- identity filmmaking production company.

FizDragon 是一家獲得 AIGC 認證的電影製作公司。

We not only focus on filmmaking, we are also working on education, commercial, like IP production, and we are exploring different new business directions.

我們不僅專注於電影製作，還致力於教育、商業，如知識產權制作，並在探索不同的新業務方向。

So we would like to call ourselves as AIGC ecosystem builder.

是以，我們願意稱自己為 AIGC 生態系統建設者。

The movie is based on the real historical story.

電影根據真實的歷史故事改編。

We write the story ourselves, and we built the AIGC filmmaking crew ourselves, and also that we are looking for the distributor ourselves.

我們自己編寫故事，自己組建 AIGC 攝製組，自己尋找發行商。

So we fully operate outside the traditional filmmaking industry.

是以，我們完全跳出了傳統的電影製作行業。

We are looking for people from different backgrounds in the first stage when we are building up the team.

在組建團隊的第一階段，我們需要來自不同背景的人才。

But there is a common ground for all of us, it's that we like to create.

但我們所有人都有一個共同點，那就是喜歡創作。

So current AIGC technology is good enough to create content.

是以，當前的 AIGC 技術足以創建內容。

When you're really creating a movie with AIGC, you know that it's not created by any single product, it's by a list of tools.

當你真正使用 AIGC 製作一部電影時，你會發現它不是由任何單一產品製作的，而是由一系列工具製作的。

FizDragon has a group, R&D group, to search for different information.

FizDragon 有一個搜索不同資訊的小組--研發小組。

Some of the products are on the market, some are under development.

有些產品已經上市，有些正在開發中。

So we have an expert team, and we know different products.

是以，我們擁有一支專家團隊，我們瞭解不同的產品。

So for us, we know that with all the products, that's enough to create some good story.

是以，對我們來說，我們知道有了這些產品，就足以創造出一些好故事。

With so many content-generating products already available, one Singapore-based startup is developing a smart way for creators to harness the capabilities of these different technologies, all in one place.

面對如此眾多的內容生成產品，一家總部位於新加坡的初創公司正在開發一種智能方法，讓創作者能夠在同一個地方利用這些不同技術的功能。

For this year, we are developing a dashboard where we are integrating different tools and putting it all in one place.

今年，我們正在開發一個儀表板，將不同的工具整合在一起，放在一個地方。

Because we felt that it's all over the place, to be honest.

老實說，我們覺得這一切都太誇張了。

We want it to be available for everyone because we want to empower creators like myself.

我們希望每個人都能使用它，因為我們希望賦予像我這樣的創作者權力。

We also want to help to foster the community.

我們還希望幫助促進社區發展。

We want to encourage creators to create IPs because I felt that IPs is going to be very important and very valuable.

我們希望鼓勵創作者創造 IP，因為我覺得 IP 將會非常重要，非常有價值。

Although AI is disrupting the industry, creative advisor David Webster believes technology can't create content alone.

雖然人工智能正在顛覆整個行業，但創意顧問大衛-韋伯斯特（David Webster）認為，技術無法單獨創造內容。

人工智能已經到來，而且不會消失。

We want to make sure the creative community around the world, whether it's film, advertising, music, etc., is empowered and has the knowledge and has the understanding of what the technology can deliver so that they can make the most of it and can shape ultimately what the future of creativity is.

我們希望確保世界各地的創意社區，無論是電影、廣告還是音樂等，都能獲得授權，掌握知識，瞭解技術所能提供的一切，這樣他們就能充分利用技術，並最終塑造創意的未來。

Fortunately, a lot of the creative world, the film industry in particular, is very inaccessible to the vast majority of If you want to make a movie today, you need to be part of the right networks.

幸運的是，很多創意領域，尤其是電影業，對絕大多數人來說都是非常陌生的。 如果你想在今天製作一部電影，你就必須加入正確的網絡。

You need to have quite significant amounts of money to be able to pay for large teams to come together.

你需要有相當可觀的資金，才能支付大型團隊聚集在一起的費用。

What AI and Gen AI will hopefully be doing is allowing more people to have more opportunities to enter the industry with a much lower barrier to entry.

人工智能和 Gen AI 希望能讓更多人有更多機會進入這個行業，並大大降低進入門檻。

And I think that at the end of the day can only be a positive.

我認為這最終只能是一個積極的方面。

As more people come in, there will be more opportunities for great talents to be discovered and to be brought to life.

隨著越來越多的人加入進來，優秀人才將有更多的機會被髮掘和發揮出來。