Name: 銷售教程--用 5 種情感更好地講故事 (Sales Tutorial - 5 emotions for better storytelling)
Uploaded: 2025-08-08T18:35:01.000Z
Duration: 2 min 19 s

祈使句型

Remember driving off in the most expensive car you've ever had?

If you found a little scuff, you got very upset about it.

如果你發現一點小擦傷，你就會非常生氣。

But was that car better in every way than a less expensive car?

但是，那輛車是否在各方面都比一輛較便宜的車更好呢？

You bought it because buying is emotional.

You bought an experience and you bought a feeling.

你買的是一種體驗，買的是一種感覺。

We all buy emotionally and it's based on two core human needs.

我們的購買都是感性的，它基於人類的兩個核心需求。

Will you or your product help me survive and make me feel safe?

你或你的產品能幫助我生存並讓我感到安全嗎？

Or will it help me thrive to show my ego I've got status and comfort?

或者，它能幫助我茁壯成長，向自我展示我的地位和舒適？

The best and the smartest sales storytellers focus on five core emotions that enhance and feed those two big needs.

最優秀、最聰明的銷售講故事者會把重點放在五種核心情感上，以增強和滿足這兩大需求。

I want you to know that the best stories have one or two of the following five emotions that I call the stuff.

我想讓你們知道，最好的故事都具有以下五種情感中的一種或兩種，我稱之為 "東西"。

Does it deliver status, flash, and spark?

它能提供狀態、閃光和火花嗎？

Are you able to give me more time with my daughter or special moments with my wife?

您是否能讓我有更多時間陪伴女兒或與妻子共度特別時光？

Is it unlike everything else in its category?

因為如果是的話，我就得去看看。

Will I remember it and tell others about it because it makes me laugh?

我是否會因為它讓我發笑而記住它，並將它告訴其他人？

Last, if it points out and relieves my fear or fear of missing out, I will definitely pay attention.

最後，如果它能指出並緩解我的恐懼或害怕錯過的心理，我一定會關注。

So when we're creating stories for each point in the buyer's journey, focus on the stuff so you can help people meet and achieve their deep-rooted goals and thrive or survive.

是以，當我們為買方旅程中的每一個點創建故事時，請把重點放在這些內容上，這樣你就能幫助人們達到並實現他們根深蒂固的目標，並使他們茁壯成長或生存下去。