Name: 為什麼90%創業者會失敗？ (為什麼90%創業者會失敗？► 億萬富豪馬克·庫班的建議 - Mark Cuban（中英字幕）)
Uploaded: 2025-07-02T08:40:43.000Z
Duration: 4 min 13 s

What would you say is the number one reason why people fail?

您認為人們失敗的首要原因是什麼？

Yeah, they just, they don't do the work, they don't learn, you know.

是啊，他們就是不幹活，不學習，你知道的。

When you walk in the room, when you start a business, and you start to talk about somebody, you're never in a vacuum with no competition.

當你走進房間，當你開始創業，當你開始談論某個人時，你永遠不會處於沒有競爭對手的真空狀態。

You know, unless you're just extremely lucky.

And if there's going to be competition, that means somebody else knows your business as well as you do when you get started.

如果會有競爭，那就意味著在你起步時，有人和你一樣瞭解你的業務。

And if you walk into a competitive environment, and they still know more about the business than you do, and more about your customers, you're going to lose.

如果你走進一個競爭激烈的環境，而他們仍然比你更瞭解企業，更瞭解你的客戶，那你就輸定了。

但大多數人都沒有考慮到這一點。

They don't learn more about their industry.

他們沒有更多地瞭解自己的行業。

They don't know even about their business.

I mean, and so you've got to put in the effort to know more about your industry than anybody else.

我的意思是，所以你必須付出努力，比別人更瞭解自己的行業。

And that's the brains part, and that's the effort part as well.

這就是頭腦的一部分，也是努力的一部分。

Because look, if you're competing with me, you better know what you're doing, otherwise I'm going to kick your ass, you know, and you're not going to outwork me.

因為聽著，如果你要和我競爭，你最好知道自己在做什麼，否則我會踢你的屁股，你知道的，你不會比我做得好。

And so, you know, the combination is usually what kills businesses early on more than anything.

是以，你知道，這種組合通常是企業早期的致命傷。

You could, within a five, 10 minute interview, say, this dude's not going to make it as an entrepreneur.

你可以在五到十分鐘的訪談中說，這傢伙不可能成為一名企業家。

Yeah, I mean, I can typically tell, right?

是啊，我是說，我一般都能看出來，對吧？

我可以從他們的熱情中看出來。

我從他們的專注度就能看出來。

我可以從他們的準備工作中看出來。

You know, there's a whole realm of things in any business.

要知道，任何行業都有一個完整的領域。

Here, you know, here's the business you're in, and here's a thousand things that influence whether or not you're going to be successful.

在這裡，你知道，這是你所從事的行業，這裡有無數影響你能否成功的因素。

And really, to me, by, you know, through my experience in businesses, I can put myself in his position and say, okay, here are 900 of the thousand things that he has to be aware of, and then go through and ask.

實際上，對我來說，你知道，通過我在企業中的經驗，我可以設身處地地對他說，好吧，這是他必須注意的上千件事情中的 900 件，然後再去問他。

And by how many of those or her issues they've been able to address already, that kind of gives me a sense of how hard they're willing to work.

從他們已經能夠解決的這些問題或她的問題中，我可以感覺到他們願意付出多大的努力。

You know, and I can tell by the questions they ask me.

你知道，我可以從他們問我的問題中看出來。

So all I have to do is say, okay, what do you want to know?

所以我只需要說，好吧，你想知道什麼？

And, you know, when they start saying, what should I do?

你知道，當他們開始說，我該怎麼辦？

是啊，你知道，這很好，對嗎？

And I want them to ask questions, but, you know, people like to say, you know, the only stupid questions are the ones you don't ask, and that's not right, right?

我希望他們提出問題，但是，你知道，人們喜歡說，唯一愚蠢的問題就是你不問的問題，這是不對的，對嗎？

Because the questions you ask tell me, tell whoever, more about you than anything else you do.

因為你問的問題告訴我，告訴誰，比你做的任何事都更瞭解你。

Because in particular, it tells me about your preparation.

因為這特別能讓我瞭解你的準備情況。

If you ask me questions about just basic things that you should have known and you should have down to a science, that's going to disqualify you almost more than anything.

如果你問我一些你本該知道的基本問題，而且你本該把這些問題掌握得很好，這幾乎會讓你失去資格。

Do you think you need college to learn that?

你認為需要上大學才能學到這些嗎？

Because it may not, for some people, look, if you're so self-motivated that you can take an online course in accounting and teach yourself everything, you're way ahead of the game anyways, but most people aren't.

因為對於某些人來說，如果你很有自學能力，可以在網上學習會計課程並自學所有知識，那麼你就已經領先了，但大多數人並不是這樣。

And I'm not saying you have to go to Indiana.

我不是說你一定要去印第安納。

I'm not saying go to an expensive school.

I don't care if you go to a community college and take accounting and spend 99 bucks for the class.

如果你去社區大學選修會計課，花 99 美元上課，我也不在乎。

Just, you know, spending the money forces you to be more obligated to do it.

只是，你知道，花這筆錢會迫使你更有義務去做這件事。

But accounting, finance, lesser extent marketing, sales at the school office, these are all, that's the language of business.

但是，會計、財務，以及學校辦公室的市場營銷和銷售，這些都是商業語言。

And so while it's possible to teach yourself these things and while it's possible to hire them, when you're starting your own company, you don't want to have to spend money hiring an accountant, right?

是以，雖然可以自學這些東西，也可以僱用他們，但當你創辦自己的公司時，你不希望花錢僱用會計師，對嗎？

You're already probably going to have to hire a lawyer to set up your, well, let me take that.

你可能已經要僱一名律師來安排你的工作了，好吧，讓我來吧。

If you've gone through all these classes, you probably don't have to hire a lawyer to incorporate, right?

如果你上過這些課程，你可能就不需要聘請律師來註冊公司了，對嗎？

And so your cost of opening up a business drops, but even more important than all that, that's the blocking and tackling, that's the language of business.

這樣，你的開店成本就降低了，但比這一切更重要的是，這就是阻擊和應對，這就是商業語言。

You know, the thing I learned at Indiana that was more important than anything else, I learned how to learn.

要知道，我在印第安納學到的東西比任何東西都重要，那就是我學會了如何學習。

And learning became far more important to me because the one certainty in business is that it's always going to be changing.

對我來說，學習變得更加重要，因為生意場上有一點是確定無疑的，那就是永遠都在變化。

If you're not always learning, to this minute, if I'm not continuously learning, if I'm not just absorbing as much as I can absorb, someone else is going to kick my ass, right?

如果你不一直學習，到現在，如果我不不斷學習，如果我不盡可能多地吸收，別人就會踢我的屁股，對嗎？

The greatest source of your paranoia should be knowledge.

你偏執的最大來源應該是知識。

If someone else knows more than you do, and if you're not learning, if you don't know how to learn, if you don't have a thirst for learning and acquiring information, you're SOL.

如果別人知道的比你多，如果你不學習，如果你不知道如何學習，如果你不渴望學習和獲取信息，你就完蛋了。