sunk cost
US
・UK
A2 初級
n. (c./u.)名詞 (可數/不可數)沉沒成本
The project was a failure, but we couldn't abandon it due to the sunk cost.
影片字幕
你以為的划算其實根本不划算？！好市多比你想像的還要浪費錢！ (Food Theory: Costco DOESN’T Save You Money!)
13:53
- This is what's known as the Sunk Cost Fallacy, or the idea that we're more likely to invest in an action if we feel it'll make prior investment seem justified.
這就是所謂的沉沒成本謬誤，或者說，如果我們認為一項行動會讓先前的投資顯得合理，我們就更有可能投資該行動。
如何做出更好的決定（科學的）。 (How to Make Better Decisions (with science))
05:22
- In not choosing the train, I couldn't see past my sunk cost bias,
決定不選擇火車，表示我無法不被沉沒成本謬誤影響，
- A 2014 study found that just 15 minutes of mindfulness meditation prior to a decision-making task increased resistance to sunk cost bias,
2014 年的一項研究發現，只要在決策前進行 15 分鐘的正念冥想任務，就可以增加對沉沒成本謬誤的抵抗力，
收入、利潤和價格。經濟學速成班#24 (Revenue, Profits, and Price: Crash Course Economics #24)
11:10
- we need to cover: sunk costs. A sunk cost is a cost that's already been paid and can't be recovered.
我們要講一下，沉沒成本是你已經付出的成本，沒法再拿回來了
- the first product is a sunk cost and should be ignored moving forward. This type of rational
即沉沒成本，接下則應別再想它，這種理性的決策
不惜一切代價必須避免的5個理財誤區 (5 Money Mistakes You Must Avoid At All Cost)
09:22
- Number 3, The Sunk cost fallacy
第3，沉沒成本謬誤
- And that is known as the Sunk cost fallacy, A desire not to see your past investment to
這就是所謂的 "沉沒成本謬誤"，一個不希望看到你過去的投資，以。
45歲必看！如果你也40幾歲，千萬別錯過這支影片！ (I'm 45. If you're in your 40s, watch this:)
18:46
- Understand sunk cost fallacy and apply it to your life like your life depended on it.
瞭解沉沒成本謬誤，並將它應用到你的生活中，就像你的生命依賴它一樣。
- And that's what sunk cost fallacy is.
這就是沉沒成本謬誤。
為什麼59%的人不能解決這個問題 (Why 59% Of People Can't Solve This)
07:29
- Finally, there's something called the sunk-cost bias,
最後，還有一種叫做 "沉沒成本偏差 "的東西。
Why Do We Go All In on Lost Causes?
04:43
- If you've ever gotten deep into a task and told yourself that you've come this far, so you may as well finish it, you've fallen prey to the sunk cost effect, more popularly known as the sunk cost fallacy.
如果你曾經深陷在一項任務中，並告訴自己，你已經走到了這一步，所以你不妨把它完成，你已經陷入了沉沒成本效應，更俗稱為沉沒成本謬誤。
- And they argue that a sunk cost is irrational.
而他們認為，沉沒成本是不合理的。
沉沒成本。關於大多數投資的重大誤解 (Sunk Costs: The Big Misconception About Most Investments)
04:06
- Jimmy falls for the so-called sunk cost fallacy, the strong natural fear of losing
吉米陷入了所謂的沉沒成本謬誤，對失去的強烈自然恐懼。
- To test the sunk cost fallacy, economists Hal Arkes and Catherine Blumer came up with
為了檢驗沉沒成本謬論，經濟學家哈爾-阿肯斯和凱瑟琳-布盧默提出了
只有富人才知道的7條理財新法則 (7 New Rules of Money That Only The Rich Know)
10:10
- And that is known as the Sunk cost fallacy.
而這就是所謂的沉沒成本謬誤。