Name: 如何真正開啟你的藝術事業 (利用 BREW 方法)！ (How to ACTUALLY start your Art Biz (with the BREW method))
Uploaded: 2026-03-08T16:05:28.000Z
Duration: 13 min 22 s

動名詞

Many of us are told growing up that artists don't make money or that being an artist isn't a real job.

很多人從小就被告知藝術家賺不到錢，或是當藝術家不是一份正經工作。

Look, I was totally broke when I started my art business.

看，我剛開始做藝術事業時，完全身無分文。

我開始時沒有天賦、沒有錢，但是

I ended up growing an art business so successful that I needed to hire help just to keep up with demand.

我最後把藝術事業做得非常成功，成功到我需要請人來幫忙，才能應付訂單。

So in this video, I'm going to share what I would do differently if I started making money from my art today to help you explode your art sales.

所以在這個影片裡，我今天要分享如果我現在開始從我的藝術賺錢，我會怎麼做會不一樣，來幫助你炸裂你的藝術銷售。

And we're going to do it using my Creative Brew framework.

我們要運用我的 Creative Brew 框架來達成。

And the best part is, you don't need to win the lottery or have a trust fund to be able to do this stuff.

最棒的是，你不需要中樂透或有信託基金才能做這些事。

Look, if you're too scared, then, well, have fun making shoes.

看，如果你太害怕，那就，嗯，祝你做鞋子愉快。

To start, I'm going to show you how to avoid going into a dead end career.

首先，我要教你如何避免走入死衚衕職業。

I graduated into a recession and I could barely get a job as a waitress.

我畢業時遇到經濟衰退，連當服務生都快找不到工作。

The only people I knew doing creative work and getting paid for it were graphic and web designers.

我認識的唯一有在做創意工作又能賺到錢的人，是平面設計師和網頁設計師。

So I spent several years learning HTML and CSS code so that I could design websites, only to realize that I hated it.

所以我花了幾年時間學習 HTML 和 CSS 程式碼，好設計網站，結果卻發現我超討厭它。

When I finally landed a job at an ad agency, they would mostly purchase art and I would only get to arrange that art on the screen.

最後我終於進到一家廣告公司，他們大多是購買藝術品，而我只能在螢幕上排版那些藝術品。

You can make money doing a lot of things, but

you're here because you want to do something that you actually love doing, right?

你來這裡是因為你想做你真正熱愛的事情，對吧？

So how do you avoid wasting years building your skills only to hate the work that you do?

所以，你該如何避免浪費好幾年培養技能，結果卻討厭你做的工作呢？

Well, that leads us to the B in the Creative Brew Framework blueprint.

好，這就帶我們進入 Creative Brew 框架藍圖的 B。

In reality, there is a bunch of different ways that artists build a career and make money from their art.

實際上，藝術家有很多不同的方式來建立事業並從他們的藝術中賺錢。

And what feels exciting to somebody else might be completely boring to you.

別人覺得令人興奮的事，對你來說可能完全無聊。

So there's two parts to creating our blueprint.

所以，我們要建立藍圖有兩個部分。

第一部分是定義你的夢想生活。

Don't worry about what's realistic, what you can or can't do, or what people expect of you.

別擔心什麼是實際的、你能不能做什麼、或別人對你的期望。

I want you to imagine that you've won the lottery.

In this daydream, you are wildly successful.

在這個白日夢裡，你非常成功。

Every project you attempt is a total success.

你嘗試的每一個專案都大獲成功。

It can be really helpful to imagine a few key things here.

在這裡想像幾件重要的事情，會非常有幫助。

Are you on a remote tropical beach while you're traveling the world?

你是在世界各地旅行，然後待在偏遠熱帶海灘上嗎？

Are you alone in your own private studio that's perfectly set up with all of the art supplies you could wish?

還是你獨自一人待在自己的私人工作室裡，裡面擺滿了你想要的藝術用品？

Or are you in a bustling warehouse in a big city surrounded by other artists?

或許你是在大城市裡一個熙熙攘攘的倉庫裡，身邊圍繞著其他有創意的人？

你是獨自一人，舒適地待在自己的空間裡嗎？

Or do you wish that you were in a office full of creative people working on a team to make big cool projects?

或許你希望自己身處一個充滿有創意的人的辦公室裡，和團隊一起製作大型酷炫專案？

Are you working on big campaigns for well known companies that you can brag to your friends about?

你是在為知名公司做大型宣傳活動，可以跟朋友炫耀嗎？

Or are you drawing cute little animals that go perfectly in a nursery?

還是你在畫可愛的小動物，很適合放在嬰兒房裡？

Are you working late into the night for long stretches to get that creative work done?

你是不是要長時間工作到深夜，才能完成那些創意作品？

Or do you work all morning and then you have the afternoon with your kids?

還是你上午工作，下午就可以跟孩子們在一起？

Remember, this is about what makes you happy.

記住，這一切都是為了讓你開心。

You and don't try and be something that you're not.

你就是你，不要試著變成你不是的樣子。

Just list out the things that excite you.

只要列出那些讓你感到興奮的事情。

Now the second step in our blueprint is to research the different ways that artists make money.

現在，我們藍圖的第二步是研究藝術家賺錢的各種方式。

Now, when I started on my artistic journey, I had no idea that some of these markets even existed.

當我開始我的藝術旅程時，我根本不知道有些市場的存在。

And this is by no means a comprehensive list.

It's really just to help you get started.

If you'd like me to do a larger list of the ways that artists can make money, go ahead and let me know in the comments.

如果你希望我列出更多藝術家賺錢的方法，請在留言區讓我知道。

The world of art is ever evolving and new ways of making art as a living are growing and changing every single day.

藝術的世界不斷演變，以藝術為生的新方式每天都在成長和改變。

But let's look at some of these specific examples so you could do packaging.

但讓我們來看看這些具體的例子，這樣你就可以做包裝設計。

So my friend Kendall hillegas and fellow YouTuber does food packaging.

我的朋友 Kendall Hillegas，也是一位 YouTuber，她做食品包裝。

Editorial illustration is art that's created for places like magazines or newspapers where art is used to help accompany the story.

編輯插畫是為雜誌或報紙等地方創作的藝術，用來搭配故事。

The textile and home decor industry is art that's being used in things like bedding or curtains, wall art, that sort of thing.

紡織品和家居裝飾產業的藝術被用於床單、窗簾、牆面藝術等物品。

You could also use this kind of art on calendars and planners too.

你也可以把這類藝術用在月曆和行事曆上。

There is so much art that is used for clothing.

In fact, that's where a big chunk of my background is.

事實上，我的背景很大一部分就來自這裡。

And then there's the video game industry, tv, animation, advertising.

然後還有電玩產業、電視、動畫、廣告。

I mean, the super bowl is half about the commercials, right?

說真的，超級盃有一半都是關於廣告的，對吧？

Books and publishing, like children's books and all kinds of adult books also use illustrations too.

書籍和出版業，像是童書和各種成人書籍也會用到插畫。

Now, in most all of these examples, you would be partnering with a company who makes those products and you'd be working with them to create the art.

現在，在這些例子中，你大多會和生產這些產品的公司合作，並與他們一起創作藝術。

However, if you prefer being your own boss or having more control over how, what and when you're making something, you can make your own products.

不過，如果你比較想當自己的老闆，或是對創作的「如何、內容、時間」有更多掌控權，你也可以自己製作產品。

Now when you're making your own products that you're putting your art onto.

現在，當你在製作自己的產品，並將你的藝術放上去的時候。

Some people make stickers or greeting cards or tote bags.

有些人會製作貼紙、卡片或環保袋。

You can teach art at a school or at an art museum.

你可以在學校或藝術博物館教藝術。

I got started teaching kids summer camps.

I also worked at paint and drink studios.

我也在「畫畫喝一杯」的教室工作過。

But you could also create online workshops or classes.

但你也可以創作線上工作坊或課程。

Similarly, you could make art as entertainment by being a content creator.

同樣地，你也可以透過成為內容創作者，將藝術作為娛樂。

Examples of this would be youtubers like Chloe, Art Rose or Jazza, who does vlogs and fun art challenges.

這方面的例子像是 Chloe、Art Rose 或 Jazza，他們會製作 vlog 和有趣的藝術挑戰。

And then another way you could make a living as an artist is some artists make money by selling products for other creatives to use.

然後，身為藝術家，另一種賺錢的方式是有些藝術家透過販售給其他創意人士使用的產品來賺錢。

So this could be by creating fonts or procreate brushes or graphic design templates or things like stock illustrations.

所以這可以是創作字體、Procreate 筆刷、平面設計模板，或是像圖庫插畫這類的東西。

I want to give you a warning, this is not a buffet.

我要給你一個提醒，這不是自助餐。

We're not going to go for a little bit of everything.

It's much smarter to start with one market at a time.

一次只專注一個市場會聰明得多。

As you are thinking about these different markets, it can be helpful to consider how the art making process for each of these markets works.

當你思考這些不同的市場時，考慮每個市場的藝術創作過程是如何運作，會很有幫助。

For example, editorial illustration has a really fast turnaround because news cycles are fast.

舉例來說，編輯插畫的製作週期非常快，因為新聞的循環很快。

If you thrive under high pressure deadlines, then this might be a great market for you.

如果你能在高壓的截止日期下表現出色，那麼這可能是一個很棒的市場。

But if one day turnaround makes you feel queasy, then maybe editorial is a no no for you.

但如果一天內就要交件讓你感到不舒服，那編輯插畫可能就不適合你。

Now, if you're thinking about working with customers, do you thrive talking to people in person?

現在，如果你考慮要跟客戶合作，你喜歡親自跟人交談嗎？

Maybe going to craft markets are going to be a great fit for you.

或許參加創意市集會很適合你。

Then maybe you should be focusing on building an online store instead.

那也許你應該專注於建立線上商店。

Alright, once you've chosen a market that aligns with your dream life, next let's talk about what makes the difference between art that makes you money versus never sells.

好了，一旦你選定了符合你夢想生活的市場，接下來我們來聊聊，什麼樣的藝術作品能讓你賺錢，什麼樣的卻永遠賣不出去。

This step of the framework actually took.

My student Nevis of Nevo draws from doing her very first craft market over Christmas to having her greeting cards stocked in a store for Valentine's Day.

我的學生 Nevis（Nevo 的創辦人）從聖誕節第一次參加創意市集，到她的卡片在情人節前被商店進貨。

So how do you do that for yourself with the R in our Creative brew Render.

那麼，你該如何運用我們 Creative Brew 框架中的 R，也就是 Render，來為自己做到這點呢？

Once you've decided that you want to try your hand at selling stationery, it can seem like the simple next step is to just make grab some of that beautiful art that you've made and slap it onto a greeting card.

一旦你決定要嘗試販售文具，下一步看似簡單，就是拿出你那些美麗的藝術作品，然後把它們印在卡片上。

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如何真正開啟你的藝術事業 (利用 BREW 方法)！ (How to ACTUALLY start your Art Biz (with the BREW method))

specific

process

critical

thrive