Name: 10 CEO道歉讓情況更糟！CEO們的失誤公關大揭密！ (10 CEO Apologies That Made Things Worse)
Uploaded: 2026-02-12T17:11:52.000Z
Duration: 12 min 22 s

I think my first reaction to most issues is to get the facts and circumstances.

我覺得我對大多數問題的第一反應是先了解事實和情況。

Welcome to watchmojo and today we're counting down our picks for the Times.

歡迎收看 watchmojo，今天我們要來倒數我們的精選。

Heads of companies made things worse by saying I'm sorry.

公司高層說「對不起」反而讓事情變得更糟。

As we move forward, you know, we want to focus on what we do best, which is brewing great beer for everyone.

接下來，你知道的，我們要專注在我們最擅長的事，也就是為大家釀造美味的啤酒。

Number 10 Chip Wilson Lululemon worst apologies ever 2013 was not a good year for this legging brand.

第十名 Chip Wilson Lululemon 最糟的道歉 2013 年對這個褲子品牌來說不是好的一年。

First, it had to recall a huge number of pants because they turned out to be see through.

首先，它必須召回大量的褲子，因為它們被發現是透明的。

First, its customers were inadvertently mooning each other in yoga class.

首先，它的顧客在瑜珈課上不小心露出了屁股。

Then complaints Lululemon's redesigned workout pants were still too sheer and pilling.

然後，抱怨 Lululemon 重新設計的運動褲仍然太透而且會起毛球。

Then, when asked about the pilling problems with the pricey pants during a Bloomberg interview, founder and chairman Chip Wilson blamed customers body types, some women's bodies just actually don't work for it.

然後，在 Bloomberg 的採訪中被問到這些貴褲子起毛球的問題時，創辦人兼董事長 Chip Wilson 歸咎於顧客的身材，有些女性的身材就是不適合。

Many people interpreted Wilson's remarks as fat shaming and implying that Lululemon was only for skinny rich people.

很多人解讀 Wilson 的言論是在歧視胖子，暗示 Lululemon 只適合瘦的有錢人。

Wilson issued an apology video on Facebook and that didn't go down well either.

Wilson 在 Facebook 上發布了道歉影片，但效果也不好。

I'm sad for the people of Lululemon who I care so much about that have really had to face the brunt of my actions.

我為我非常關心的 Lululemon 的人們感到難過，他們真的必須承受我行為的衝擊。

He doesn't apologize to the customers he alienated.

他並沒有向他疏遠的顧客道歉。

Instead, he apologizes to Lululemon employees who for having to deal with the consequences of his comments.

相反地，他向 Lululemon 的員工道歉，因為他們必須處理他言論的後果。

It was a strange choice and Wilson stepped down as chair a month later.

這是一個奇怪的決定，Wilson 一個月後辭去了董事長職務。

Braden Wallach，Hypersocial 的創辦人，有什麼比哭泣的自拍更讓人尷尬的嗎？

Braden Wallach, hypersocial Is there anything cringier than a crying selfie?

一位 CEO 在裁員後發布哭泣的自拍呢？

How about a crying selfie posted by a CEO after laying people off?

Hypersocial 的 CEO Braden Wallach 在 2022 年犯了這個錯誤。

Braden Wallach, CEO of Hypersocial, made that mistake in 2022.

He posted a photo of himself in tears after conducting layoffs at his company, blaming himself for a bad business decision and saying he wished he only cared about money and not the people he hurt.

他在公司裁員後，發布了自己哭泣的照片，自責一個糟糕的商業決定，並表示他希望自己只在乎錢，而不是傷害到的人。

He didn't elaborate on what decisions he made that caused this, but

他沒有詳細說明是什麼決定導致了這個情況，但是

他說這一切都是關於他自己的。

Here's a tip for business owners out there.

If you have to fire people, don't make it about you.

如果你必須開除員工，請不要把焦點放在自己身上。

They're the ones who just lost their jobs and whose lives have been upended.

他們才是剛失去工作，生活被打亂的人。

Others said, dude, you know that's a bit much.

其他人說，老兄，你知道這樣有點太過了。

This is part of your job and moreover, you're making this about yourself and not all the people who have just lost their jobs.

這是你工作的一部分，而且你把這件事變成是關於你自己，而不是那些剛失去工作的人。

No one cares how much you're upset at that moment.

But I knew that what I posted came from with good intentions.

但我知道我發布的內容是出於好意。

Like, I'm always a big believer of like you can do the wrong thing based on good intentions, and

我一直很相信，即使是出於好意，你還是可能做錯事，

I think that that's still better than doing the right thing based on bad intentions.

但我認為這還是比出於壞意去做對的事來得好。

You'd think that a female CEO of a baby products company would be more sympathetic to a new mom.

你可能會覺得，一個嬰兒用品公司的女性 CEO，應該會比較同情新手媽媽。

Kite Baby offered just two weeks of paid maternity leave.

Kite Baby 只提供了兩週的帶薪產假。

So when Marissa Hughes adopted son was born several months premature, she knew he'd be in the hospital much longer than that.

所以，當 Marissa Hughes 的兒子早產幾個月出生時，她知道他會在醫院待比這更長的時間。

Hughes asked to work remotely so she could stay by his side, but CEO Ying Lu refused.

Hughes 請求遠端工作，這樣她就能陪在他身邊，但 CEO Ying Lu 拒絕了。

And when Hughes didn't return to work when her two weeks were up, she was fired.

當 Hughes 的兩週產假結束後沒有回去上班，她就被開除了。

Hughes sharing her story online and the backlash was swift.

Hughes 在網路上分享了她的故事，隨之而來的是強烈的批評聲浪。

Other parents sharing videos, tossing their Kite Baby products and vowing not to support the company.

其他家長分享了丟棄 Kite Baby 產品的影片，並誓言不再支持這家公司。

Lou issued an apology on TikTok, which was immediately slammed for being scripted and insincere.

Lou 在 TikTok 上發布了道歉影片，但影片被批評為照本宣科且不真誠。

I will be reviewing our HR policy and procedures to make sure to avoid hurting our staff and our community in the future.

我會檢討我們的人資政策和流程，確保未來不會傷害到我們的員工和社群。

She was forced to issue a second unscripted apology the same day just to prove she was a human being and not an unfeeling monster.

同一天，她被迫發布了第二個未經排練的道歉影片，只為證明自己是個人，而不是冷血的怪物。

I fully realized the impact of my action, my decision, my shortsightedness.

我完全意識到我的行為、我的決定、我的短視所帶來的影響。

Number 7 Andy Owen, Miller Knoll after this furniture company's sales slumped in 2023, the CEO was not happy that the employees were worried about their bonuses.

第七名，Andy Owen，Miller Knoll。這家傢俱公司在 2023 年銷售下滑後，CEO 對員工擔心獎金感到不滿。

The most important thing we can do right now is focus on the things that we can control.

我們現在最重要的事情是專注於我們能控制的事情。

In a Zoom meeting, Owen lectured them for asking about the bonuses and told them to get out of quote, Pity City.

在一次 Zoom 會議中，Owen 訓斥了那些詢問獎金的員工，並要他們離開所謂的「可憐鎮」。

Don't ask about what are we going to do if we don't get a bonus?

不要問如果我們沒拿到獎金，我們該怎麼辦？

Spend your time and your effort thinking about the $26 million we need and not thinking about what you're going to do if we don't get a bonus.

把你的時間和精力花在思考我們需要的兩千六百萬上，而不是想著如果我們沒拿到獎金該怎麼辦。

Considering that most of the sales associates at Miller Noel make well under $100,000 a year, while Owen herself makes $5 million, the comments were incredibly out of touch.

考量到 Miller Noel 大部分的銷售人員年薪都遠低於十萬美元，而 Owen 自己卻賺五百萬美元，她的這番話實在是太不接地氣了。

The company's reaction to the backlash didn't help.

公司對這次風波的反應也無濟於事。

First, they doubled down, releasing a statement saying Owens remarks were taken out of context.

首先，他們變本加厲，發表聲明說 Owen 的言論被斷章取義了。

Owens sent out a company wide email with a classic non apology apology saying she was sorry if her quote rallying cry seemed insensitive.

Owen 發了一封全公司郵件，裡頭是一封經典的「假道歉」，她說如果她那句「戰鬥口號」聽起來不敏感，她感到抱歉。

We can't imagine it made employees feel much better.

我們很難想像這能讓員工感覺好一點。

You can visit Pity City, but you can't live there.

你可以去「可憐鎮」逛逛，但不能住在裡面。

Number 6 Shigehisa Takeda Takeda if you just look at the words of the apology, it seems fine.

第六點，Shigehisa Takeda，Takeda，如果你只看道歉的內容，好像還好。

It's the company's behavior leading up to this moment that makes the apology ring hollow.

這家公司一路走來的行為，讓這個道歉聽起來空洞。

First of all, I would I was deeply disappointed by Takata's response and Takata's failure to take responsibility.

首先，我對 Takata 的回應和他們不願承擔責任感到非常失望。

Takata produced airbags for dozens of car brands.

Takata 曾為數十個汽車品牌生產安全氣囊。

Those airbags had a tendency to explode, sending shrapnel flying at the car's occupants.

這些安全氣囊有爆炸的傾向，會將碎片噴射到車內乘客身上。

Mass recall started in 2013, and Takata wasn't exactly cooperative.

大規模召回始於 2013 年，而 Takata 當時並沒有很配合。

The company insisted that the problem was caused by heat and humidity, and

公司堅持認為問題是由於高溫和潮濕引起的，

that recalls in colder climates were unnecessary.

並且在較寒冷的地區不需要召回。

The data still support that we should remain focused on the region with high temperature and high humidity.

數據仍然支持我們應該繼續關注高溫高濕的地區。

It also denied that it was at fault for months, placing blame on a Mexican subsidiary.

它還否認了好幾個月的責任，將問題歸咎於墨西哥的一家子公司。

CEO Shigehi Satakada avoided the spotlight and didn't apologize until 2015 after at least eight people had died.

執行長 Shigehi Satakada 避開鎂光燈，直到 2015 年才有道歉，當時已經至少有八人死亡。

I want to firstly offer my heartfelt condolences to those who have lost their lives because of our damaged airbags.

我首先要對因我們損壞的安全氣囊而喪生的人們，致上我最誠摯的慰問。

I also want to again apologize for the concern this fault may cause everyone.

我也要再次為這個瑕疵可能帶給大家的困擾致歉。

John Schnatter（Papa John's）認為 Takata 的道歉，這次基本上是沒問題的。

John Schnatter Papa John's like Takata's apology, this one is basically fine.

問題在於 Schnatter 後來的行為。

The problem is how Schnatter behaved afterward.

John Schnatter 在與一家廣告公司通話時發表的評論，讓他惹上麻煩。

Comments John Schnatter made on that call with an advertising firm got him in hot water.

他將 NFL 觀看人數下降和 Papa John's 銷售額下滑歸咎於足球員在國歌時下跪，因為該公司贊助了該聯盟。

He blamed football players kneeling during the national anthem for reduced NFL viewership and Papa John's drop in sales since the company sponsored the league.

I think it's just making things more divisive.

我覺得這只是讓事情更加分裂。

I won't say that because I don't give you guys a heart attack, but

我不會說，因為我不想讓你們嚇到心臟病發作，但是

I think the kneeling has made things worse for everybody.

我認為下跪讓所有人都變得更糟。

In 2018, Schnatter underwent training to avoid making more controversial remarks, and

2018 年，Schnatter 接受了訓練，以避免發表更多爭議性言論，

ironically, that's when he made the statement that got him ousted from the company.

諷刺的是，正是在那時他發表了讓他被公司開除的言論。

During the training, he used the N word and the secret recording was leaked.

在訓練期間，他使用了 N 字頭，並且祕密錄音被洩漏了。

As the University of Louisville reviews its legal agreement with John Schnatter, some football players want Papa John's name off the football stadium.

隨著路易維爾大學審查與 John Schnatter 的法律協議，一些足球員希望將 Papa John's 的名字從足球場上移除。

Schnatter issued a straightforward apology right away, but the following year he backtracked and doubled down.

Schnatter 立即發表了坦白的道歉，但隔年他卻收回並變本加厲。

In an interview, Schnatter claimed the whole thing was an inside job and that other executives had conspired to steal his competition.

在一次採訪中，Schnatter 聲稱整件事是內部操作，其他高階主管密謀竊取他的事業。

The way they're making the pizza, the way they're putting the pizza together is just not fundamentally sound to what makes a Papa John's pizza a Papa John's Pizza.

他們做披薩的方式、他們組合披薩的方式，根本就不是 Papa John's 披薩之所以成為 Papa John's 披薩的基礎。

Number four Oscar Munoz, United Airlines United could not have handled this situation any worse.

第四名，Oscar Munoz，聯合航空。聯合航空處理這件事的方式不可能更糟了。

In 2017, the airline kicked four customers off a flight so employees could deadhead.

2017 年，這家航空公司把四名乘客趕下飛機，好讓員工可以搭便機。

One was Dr. David Dow, a 69 year old pulmonologist who refused to get off the plane.

其中一位是 Dr. David Dow，一位 69 歲的肺病科醫生，他拒絕下飛機。

And because he had patients to treat, the next day, United Security slammed Dow's face into an armrest, causing severe injuries, then dragged him off the plane.

由於他還有病患要治療，隔天，聯合航空的保全將 Dow 的臉撞向扶手，造成嚴重傷害，然後把他拖下飛機。

Munoz's initial statement simply apologized for, quote, having to reaccommodate those customers.

Munoz 最初的聲明只是為「不得不重新安排這些乘客」道歉。

In a letter to employees, he described Dow as disruptive and belligerent.

在給員工的信中，他形容 Dow 具有破壞性且態度惡劣。

However, as videos of the incident sparked outrage, Munos was forced to pivot.

然而，隨著事件的影片引發眾怒，Munoz 不得不改變策略。

He issued another statement, this time actually a apologizing to Dow.

他發布了另一份聲明，這次實際上是向 Dow 道歉。

The next day, Munoz did a TV interview, looking as contrite as he could manage.

隔天，Munoz 接受電視採訪，盡可能表現出懺悔的樣子。