Name: 這11本書揭露富豪的致富祕訣！ (These 11 Books Reveal the Secrets of the Rich)
Uploaded: 2025-11-16T09:20:37.000Z
Duration: 18 min 16 s

I read over 111 business biographies and these 11 will make you rich.

我讀了超過111本商業傳記，這11本會讓你致富。

I grew up as a 16 year old lost, broken, drug addict.

我16歲時是個迷失、破碎、藥物成癮者。

到了27歲，我賺到了我的第一個百萬美元。

And today I fly around on my own private jet and I have a fleet of supercars and have a beautiful family.

而今天，我搭乘自己的私人噴射機到處飛，擁有一整隊超級跑車，還有一個美滿的家庭。

And none of that would happen if I didn't read books.

如果我沒有閱讀書籍，這一切都不會發生。

When kids come up to me in my McLaren or my Ferrari and they ask me what do you do?

當孩子們在我的McLaren 或 Ferrari 前跑來問我：「你做什麼的？」

I tell them I read books, specifically biographies, because that's where I'm going to learn from people that have been there before, that have built some of the most impressive companies in the world and understand that I'm not alone and I'm normal.

我告訴他們我閱讀書籍，特別是傳記，因為在那裡我可以向那些曾經歷過、建立過世界上最令人印象深刻的公司的人學習，並且明白我並不孤單，我很正常。

Like, I'm just like them in many ways, maybe at different errors in time, but

就像，我在很多方面都跟他們一樣，或許是在不同的時代，但

And that's why, you know, I went through all 111 biographies that I've ever read and I've distilled it down into the 11 that I think are the best.

這也是為什麼，你知道，我讀了所有我讀過的111本傳記，然後我精選出我認為最好的11本。

The ones that are really going to resonate with you where you're at, starting off as an entrepreneur, that'll really inspire you to think bigger, to feel normal and hopefully take action.

這些書真的能引起你的共鳴，讓你開始創業，激勵你放大格局，讓你覺得自己很正常，並採取行動。

So the first book is open by Andre Agassi.

所以第一本書是 Andre Agassi 的自傳。

It's written so well, like the writing style.

And I know what you're thinking, he's a tennis player.

我知道你在想什麼，他是一位網球選手。

Let me tell you, this book is about performance and mindset and growth.

讓我告訴你，這本書是關於表現、心態和成長的。

Most business problems are personal problems.

大多數的商業問題都是個人問題。

它們只是出現在我們的工作上。

This book taught me more about how to succeed in business than pretty much every other one on the list.

這本書教我的關於如何在商業上取得成功，比清單上幾乎所有的書都多。

這裡有個很酷、很有趣的事實。

The ghostwriter who worked with him also wrote another book on this list that I think is the best biography ever written in the history of man.

幫他寫書的代筆，也寫了這份書單裡另一本我認為是史上最棒的傳記。

Once I tell you what that one is later in this video, be sure to come back and read this one because you will not be able to put it down.

等我之後在這支影片裡告訴你那本是什麼，記得一定要回來讀這本，因為你絕對會愛不釋手。

What I loved about it is it talks about the importance of honesty and authenticity in both sports and in life.

我喜歡這本書的地方是，它談論了在運動和生活中，誠實與真實的重要性。

Like being yourself, which a lot of people, they're always wearing masks, not for the most part who they really are.

像是做自己，很多人總是戴著面具，大部分時間都不是真實的自己。

Here's a guy that was groomed from birth to become a world class champion from his dad.

這是一位從出生起就被爸爸培養，要成為世界級冠軍的選手。

He's a bit demanding of a man and he struggled on court, off court, he had won eight grand slams.

他是個要求很高的人，在球場上、球場外都曾奮鬥過，他贏了八座大滿貫。

I mean, he is the most decorated tennis player in the history.

我說，他是史上獲獎最多的網球選手。

So being able to get behind the scenes and understand the impact from his family, his mentors, his coaches, and

所以，能夠深入幕後，瞭解他的家庭、他的導師、他的教練所帶來的影響，以及

personal professional development and how all that came together for him to show how he embraced the change, the adaptability, had to learn in order to succeed.

個人專業發展，以及這一切如何匯聚，讓他展現如何擁抱改變、適應性，以及為了成功必須學習的東西。

You want to read a book that's all about pursuing excellence and never giving up on your goals?

你想看一本關於追求卓越、永不放棄目標的書嗎？

My dad, for a long time, didn't believe in me.

我爸很長一段時間都不相信我。

I would have loved somebody that saw my potential and pushed me to be the best, but

我多希望有人能看見我的潛力並推動我成為最好，但

But what happened is that even in that scenario, I ended up wanting to step up and prove my dad that I can do it.

但發生的事是，即使在這種情況下，我最後還是想加把勁，證明給我爸看我做得到。

You know, my story is a little different where I grew up in because I got in so much trouble as a kid.

說真的，我的成長故事有點不一樣，因為我小時候惹了很多麻煩。

If I was just sober, he would have been happy.

如果我只是保持清醒，他就會高興了。

He didn't really believe I would do anything with my life.

他其實不相信我的人生會有什麼成就。

So even though it was the opposite, it was kind of his way of pushing me.

所以即使是相反的情況，也算是他推動我的方式。

And here's what I've learned from that experience that might help you is that either way can work.

而我從那段經歷學到的一點，或許能幫到你的是，兩種方式都行得通。

But the cool part is, is nobody else has to change for you to win.

但最棒的是，你不需要別人改變，你一樣可以贏。

Number two is Losing My Virginity by Richard Branson.

第二本是 Richard Branson 的《Losing My Virginity》。

The biography, the original one I read a long time ago and I reread this one recently.

這本傳記，我很久以前就讀過原版，最近又重讀了這本。

For me, Richard Branson is kind of the guy.

對我來說，Richard Branson 就是那樣的人。

He's the billionaire every other billionaire wants to be like.

他是每個億萬富翁都想成為的那種億萬富翁。

I had the privilege of spending a week with him in Verbier, Switzerland.

我有幸在瑞士的 Verbier 和他共度了一週。

And he truly is somebody that integrates both work and life in a way that's playful, fun and super creative.

他真的能將工作和生活以一種玩樂、有趣且極具創意的方式融合在一起。

In this book, you're going to learn his crazy stories about how he embraced risk taking and honestly became an entrepreneur at the age of 16 years old.

在這本書裡，你會學到他那些瘋狂的故事，關於他如何擁抱冒險，以及他如何在 16 歲就成為一位創業家。

Virgin is one of the top brands in the world and a company culture rather than just making profits.

Virgin 是全球頂尖品牌之一，它是一種公司文化，而不僅僅是追求利潤。

Turns out if you do that, make more profit and then really disrupt traditional industries by challenging the status quo.

結果是，如果你這樣做，賺取更多利潤，然後透過挑戰現狀來顛覆傳統產業。

Every business has been doing things that way.

每家公司一直以來都是這樣做的。

When you take a fresh perspective and you look at it and you say, why don't we try this?

當你用全新的角度去看待，然後說，我們為什麼不試試這個？

This is what you're going to learn in this book, is how to prioritize innovation and customer satisfaction.

這就是你將在這本書中學到的，如何優先考慮創新和客戶滿意度。

At the end of the day, customer decides if they're going to spend money and if you can find innovative ways to be competitive, that's where the opportunity lies.

說到底，客戶決定是否要花錢，如果你能找到創新的方法來保持競爭力，機會就在那裡。

He started his first business, a magazine, at 16 years old and it was called Student Always had a passion for creating content and publishing and creating art, essentially.

他 16 歲時創辦了他的第一家公司，一本雜誌，叫做 Student，他一直熱衷於創作內容、出版和藝術創作。

And that's why he went from that to the record company to all the other companies.

這也是為什麼他從那裡轉到唱片公司，再到其他所有公司。

Virgin has over 400 businesses under the Virgin Group of businesses with two CEOs.

Virgin 集團旗下有超過 400 家公司，有兩位執行長。

You want to talk about scale, read the book.

如果你想談論規模，就去讀這本書。

Number three is the Hard Things About Hard Things by Ben Horowitz.

第三本是 Ben Horowitz 的《Hard Things About Hard Things》。

What I love about Ben, I'm a tech guy, software guy.

我喜歡 Ben 的地方是，我是一個科技宅、軟體宅。

I mean, what's crazy is I was reading his blog for almost a decade before he ever wrote the book.

我的意思是，瘋狂的是，在他寫書之前，我幾乎看他的部落格看了一整年。

And what's neat is he starts every blog post with a rap Lear.

而有趣的是，他每篇部落格文章的開頭都會引用一段饒舌歌詞。

If you saw a picture of Ben Horowitz, you would laugh because this guy does not look like a rap band.

如果你看到 Ben Horowitz 的照片，你會笑出來，因為這傢伙看起來一點也不像饒舌歌手。

In his book, he goes through some crazy stories.

在他的書裡，他講述了一些很瘋狂的故事。

You gotta understand, sometimes we think we're having a bad day until you read a book like this and you realize that can't be real.

你得明白，有時候我們會覺得自己今天過得很糟，直到你讀了像這樣的書，你才發現那根本不算什麼。

Somebody has to create a movie around the stories in this book.

有人必須把這本書裡的故事拍成電影。

And what I love is that he just teaches through these crazy stories.

我喜歡的是，他就是透過這些瘋狂的故事來教學。

Leadership and what's required to make tough decisions when you're facing, essentially headwinds straight on.

領導統御，以及在面對迎面而來的逆風時，做出艱難決定的必要條件。

You know, how to embrace uncertainty and be prepared to pivot when necessary.

你知道的，如何擁抱不確定性，並在必要時做好轉變的準備。

When I was building my company sphere, there was a point where I was like, I really need to choose.

在我建立我的公司 Sphere 的時候，有時候我會覺得，我真的需要做個選擇。

I had three viable businesses or business units, and

我有三個可行的事業或事業單位，而且

I had to make the uncomfortable decision to shut one down, to essentially double down on the other two, because doing all three at our size at that time wasn't the right move.

我不得不做出一個艱難的決定，關閉其中一個，然後專注於另外兩個，因為在當時我們的規模下，同時經營三個是不對的。

I got inspired by this book a couple years ago.

幾年前，我從一本書中獲得了啟發。

My company, unfortunately had to essentially transition over a third of the staff, which is a crazy cultural reset.

我的公司，不幸的是，不得不進行人員結構調整，裁撤了三分之一的員工，這是一個巨大的文化轉變。

Man, you just feel like the worst person in the world.

天啊，你會覺得自己是世界上最糟糕的人。

But having read Ben's book, I don't love what I got to do right now.

但讀了 Ben 的書之後，我雖然不喜歡現在必須做的事，

But it is the right decision to continue playing the game, being in the game, to finally win.

但為了繼續玩這場遊戲，留在場上，最終獲勝，這是正確的決定。

See, if you understood how many people you admire in business that the reason why you know who they are, because they didn't give up, it would give you so much more hope for the future and staying power.

你看，如果你知道你所欣賞的許多商業人士之所以出名，是因為他們從未放棄，這將會給你帶來更多對未來的希望和毅力。

That is actually the reason why most people win, is because they just have more grit.

這其實是大多數人獲勝的原因，因為他們更有毅力。

Number four is Trailblazer, the Marc Benioff biography.

第四本是《Trailblazer》，是 Marc Benioff 的傳記。

I would actually stop doing what I'm doing to go take A job working for one of them is Steve Jobs and the other one is Marc Benioff.

我會放下手邊所有事情，去為他們其中一人工作，一位是 Steve Jobs，另一位是 Marc Benioff。

He is the not only the founder of Salesforce.com, which a lot of big companies use and many other platforms, but

他不僅是 Salesforce.com 的創辦人，許多大公司和許多其他平臺都在使用，

he's also the guy that set SaaS in motion.

When people hear software as a service of the term SaaS, it's like a technical term.

當人們聽到軟體即服務（SaaS）這個詞時，這就像一個技術術語。

Prior to Salesforce.com, most companies installed software on their server in a data center.

在 Salesforce.com 之前，大多數公司都會將軟體安裝在自己的伺服器數據中心裡。

They did not host it in what we call the cloud and pay monthly to have logins.

他們不會將軟體託管在我們稱之為雲端，然後每月付費取得登入權限。

Like every software product you pay subscription every month for.

就像你每月都要付訂閱費的每一個軟體產品一樣。

You should thank this guy for because he pioneered that whole movement that essentially allowed me to build a career.

你應該感謝這位創辦人，因為他開創了整個趨勢，讓我得以建立我的事業。