Name: 我們獨家參觀了巴塔哥尼亞總部的幕後 | 品牌背後：巴塔哥尼亞 (We Got an Exclusive Behind-the-Scenes Tour of Patagonia Headquarters | Behind the Brand: Patagonia)
Uploaded: 2025-10-14T02:28:04.000Z
Duration: 24 min 25 s

This is the birthplace of Patagonia, a brand that has for decades defined what it means to build with purpose.

這裡就是Patagonia的發源地，一個數十年來定義了「有目標地建造」的品牌。

Their world class reputation for craftsmanship, durability, and

a commitment to sustainability is the gold standard in the outdoor and apparel industry.

對可持續性的承諾上，擁有world class的聲譽，是戶外與服飾產業的

We set out to their headquarters in Ventura, California, a place where the mountains meet the Pacific, and

金標準。我們前往他們位於聖塔芭芭拉縣文圖拉市, 加州的總部，一個山脈與太平洋交匯的地方，

got an unprecedented behind the scenes tour of their entire operation.

並獲得了前所未有的幕後導覽，深入瞭解他們的整個營運。

The original Tin Shed workshop where it all began, their exclusive design and product studios, and

從一切開始的原創Tin Shed工坊，到他們獨家設計與產品工作室，

even a peek into their legendary archives that hold over 50 years of their storied history.

甚至還能一窺他們珍藏了50多年輝煌歷史的傳奇檔案。

We're on a mission to meet the people, see the places, and

我們這次的任務就是要認識這些人、看看這些地方，

experience firsthand the philosophy that guides every single thing they do.

並親身體驗指導他們所有行動的哲學。

這就是Patagonia這個品牌的幕後。

I've been looking forward to this day for a long time.

One in the preparation for this actual shoot.

其中一個是為了這次實際拍攝做的準備。

But working with Patagonia, knowing the story for so long, we are at the shed, quite literally where it all started.

但能跟Patagonia合作，知道這個故事這麼久了，我們就在工坊，真的是一切開始的地方。

Everybody says, like good bands, good companies start in garages, start in basements.

大家都會說，就像很棒的樂團、很棒的公司一樣，都是在車庫、在地下室開始的。

Patagonia's story begins right here in a small tin shed hidden away on campus.

Patagonia 的故事就從校園裡一個隱蔽的小鐵皮屋開始。

This is the very blacksmith shop where founder Yvon Chouinard forged the first climbing gear that would ultimately lead to the creation of Patagonia.

這就是創辦人 Yvon Chouinard 打造第一批登山裝備的鍛造工坊，這也最終促成了 Patagonia 的誕生。

So before Patagonia was Patagonia, it was Chouinard Equipment Company.

所以，在 Patagonia 成為 Patagonia 之前，它叫做 Chouinard Equipment Company。

And that was solely in charge of building hard goods for rock climbing and ice climbing.

那時只負責製造攀巖和冰攀用的硬體裝備。

So at the times like that edge of the spear, like that really fine, amazing climbing gear didn't exist.

當時，像這種尖端、超讚的攀巖裝備並不存在。

So Yvon was able to take current designs, innovate, and then make his own.

所以 Yvon 能夠參考現有的設計，加以創新，然後自己製作。

And then after a while, it was one or two blacksmiths, three or four blacksmiths.

幾年後，就變成了一兩個鐵匠，三四個鐵匠。

Hey, let's get somebody who's got some engineering ideas and figure it out.

嘿，找個有工程想法的人來搞定吧。

And soon it was Yvon and his dirtbag buddies that were building things for really, at that point, the pinnacle of performance climbing and taking climbing to where it was to that next level.

很快，Yvon 和他的攀巖夥伴們就開始打造當時頂尖的裝備，將攀巖推向了下一個層次。

What this has done and seen and been for our brand is literally everything.

它對我們的品牌所做的、所見證的、所代表的一切，真的就是一切。

And when you hear him, when he's like hand forging and he's just smashing, I mean, obviously it rips in these Walls.

而且當你聽到他，當他像是手工鍛造，他用力敲打時，我的意思是，這在這些牆壁裡真的很響亮。

It's so loud, but it's just amazing to watch.

聲音超大，但看著真的太驚人了。

你看到所有那些滾燙的鐵，然後

like, he's just pounding away at it like, it's back in 72 again.

他就像是在敲打它，就像是回到了72年一樣。

I feel like so much of that forging forward mentality comes from here.

我感覺很多這種向前鍛造的精神都來自這裡。

What resonates most with me is that the very first products were made for themselves.

最讓我產生共鳴的是，最初的產品是為他們自己做的。

There was no business case, no big idea about how much money they were going to make, just an obsession with making better climbing gear.

沒有商業考量，沒有關於他們會賺多少錢的大想法，只有對製造更好攀巖裝備的執著。

That rich history of climbing and craftsmanship can be seen throughout the campus and on full display in one of the most impressive collections of gear I have ever seen.

那豐富的攀巖和工藝歷史，可以在整個園區看到，並且在一整個我見過最令人印象深刻的裝備收藏中展現得淋漓盡致。

You can really see the evolution from, like, the 60s with the Pitons.

你可以看到從 60 年代開始的演變，像是 Pitons。

So, like, where it started, like, sort of product number one, like, we're talking 63, 64, really what that whole era of climbing was built on.

所以，就像，最初的產品，像是 63、64 年的，那整個攀巖時代的基礎就是建立在那上面。

And then you get into all these other pieces that you're starting to see.

然後你就會看到這些其他的東西。

Less invasive climbing, more clean climbing gear, and you see how, like, all of this comes together.

比較不破壞環境的攀巖，更乾淨的攀巖裝備，你就能看到所有這些是如何結合在一起的。

By 1970, they had become the largest supplier of climbing hardware in the United States.

到 1970 年，他們已經成為美國最大的攀巖五金供應商。

And when they realized the very steel pitons they were selling were permanently damaging the rock walls they loved, they took a risk.

當他們意識到他們賣的鋼製 Pitons 正在永久損壞他們熱愛的巖壁時，他們冒險了。

They published a manifesto on clean climbing urging the community and themselves to change.

他們發表了一份關於乾淨攀巖的宣言，敦促社群和他們自己做出改變。

It was a move that went directly against 70% of their business at the time, but

這個舉動直接影響了當時他們 70% 的生意，但是

This was the first of many big environmental steps the company would take.

這是這家公司將會邁出的眾多環保重要步驟中的第一個。

I think the why of what we're in business, the why is a really big deal.

我認為我們做生意的「為什麼」，這個「為什麼」是非常重要的。

And, like, that's why we have this whole hall just decorated in what we've been doing.

所以，這就是為什麼我們有這個整個大廳，展示我們一直以來所做的一切。

In 2022, Yvon pretty much gave away the company.

在 2022 年，Yvon 幾乎是把公司送出去了。

So now every profit that we make that isn't reinvested into the business then gets given away to NGOs, to nonprofits, to groups working to save public lands, help ocean restoration, Whether it's just protecting something as small as your local fishing hole.

所以現在我們所賺的每一分利潤，如果沒有再投資回公司，就會捐給各種非政府組織、非營利組織、以及致力於保護公共土地、協助海洋恢復的團體，無論是保護像你家附近釣魚點這麼小的地方。

All of these things have value for certain folks.

這些事情對某些人來說都有價值。

And, like, I think it's amazing that we're able to try to tackle as much and to try to be as steadfast of.

我覺得我們能夠嘗試去處理這麼多事情，並且如此堅定，這真的很棒。

We want to build the best product, we want to cause the least amount of harm, and

我們要打造最好的產品，我們要盡量減少傷害，而且

we want to do the absolute best with the business.

And I feel like if it's a pretty epic way to go to work every day knowing that that's what you're a part of.

我感覺每天上班都知道自己是這一切的一部分，這真的很棒。

I mean, I think we've been talking a lot about it.

我認為我們已經聊了很多關於這件事。

I think that to me that's the epitome of a great brand.

我認為這對我來說，就是一個偉大品牌的極致。

It's like, what do you do and what are you doing it for?

就像，你做什麼，又是為了什麼而做？

In the early 80s, as employees were starting families, they decided to do something unprecedented at the time and build their own on site childcare center.

在 80 年代初期，隨著員工開始成家，他們決定做一件當時前所未有的事，那就是建立自己的現場託兒中心。

If you're gonna be a family company, you gotta support those family at every step.

如果你要成為一個家庭企業，你就必須在每個階段支持這些家庭。

it was one of like many things in Patagonia's history of like, commit first, figure it out later.

這就像 Patagonia 輝煌歷史中的眾多事件之一，先承諾，後解決。

So it's like, hey, we're going to do childcare.

所以就像，嘿，我們要辦託兒中心。

You guys have described it as like Patagonia still to this day.

你們一直形容 Patagonia 到今天還是這樣。

It's like it's an experiment, breaking the norms, setting new standards.

就像是一場實驗，打破常規，樹立新標準。

But to like set those standards, you just have to do it.

但要樹立這些標準，你就是必須去做。

Like there's no playbook in front of you that says, here's the business case, here's the study.

就像你面前沒有一本手冊說，這就是商業案例，這就是研究。

就去做吧，然後看看它如何演變。

That always be tinkering mentality isn't just about product, it's about business practices, supply chain partnerships, innovations.

這種不斷嘗試的精神不只體現在產品上，也展現在商業實務、供應鏈夥伴關係和創新上。

What are we doing in the world, how are we donating our money?

我們在世界上做什麼？我們如何捐贈我們的錢？

And I think when you know that everything's up for change and evolution all the time, it creates a pretty cool space to be in and to be in meetings and to be meeting with vendors and hearing kids in the background, it really creates something that is so unbelievably unique and valuable that it's insane.

我認為當你知道一切都在不斷變化和演進時，這會創造一個很棒的空間，讓你開會、與供應商會面，聽到孩子們在背景的聲音，這真的創造了一些難以置信的獨特和有價值的東西，太瘋狂了。

It just makes me happy here in kids in the Background.

這讓我很高興，這裡有孩子們在背景。

That willingness to prioritize the well being of families is a core part of Patagonia's DNA.

這種優先考慮家庭福祉的意願是 Patagonia 核心 DNA 的一部分。

And today, some of those very kids who grew up in this center are now working full time on campus with families of their own.

而今天，那些在這中心長大的孩子們，有些現在也在校園裡全職工作，他們自己也有了家庭。

I was told if I were lucky, we'd be able to check out some of the iconic Patagonia staples deep from within their archives.

我被告知，如果我夠幸運，我們就能從 Patagonia 傳奇檔案中一窺一些標誌性的經典產品。

And now we're getting a chance to see some of my favorite pieces of outdoor apparel.

現在我們有機會看到我最喜歡的一些戶外服飾單品了。

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我們獨家參觀了巴塔哥尼亞總部的幕後 | 品牌背後：巴塔哥尼亞 (We Got an Exclusive Behind-the-Scenes Tour of Patagonia Headquarters | Behind the Brand: Patagonia)

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