Name: 如何將人工智能提示變成電影魔法 | Jason Zada | TED (How to Turn AI Prompts into Movie Magic | Jason Zada | TED)
Uploaded: 2025-09-29T13:14:56.000Z
Duration: 11 min 26 s

反身代名詞

I've been telling innovative stories through technology, and one thing I realized is that there's a magic in personalization with the viewer when they see themselves in the story.

我一直在通過技術講述創新故事，我意識到的一點是，當觀眾在故事中看到自己的時候，個性化就有了魔力。

I was responsible for putting your face on a dancing elf during the holidays.

我負責在節日期間把你的臉貼在跳舞的小精靈身上。

I am also very proud to have given you your own personal stalker with Take This Lollipop.

我還非常自豪地為你們提供了《拿起這根棒棒糖》（Take This Lollipop），讓你們擁有自己的私人跟蹤者。

And I also transported people all over the world to Melbourne, Australia, where I let you control tourists.

我還把世界各地的人運送到澳洲墨爾本，讓你們控制遊客。

I put you into a Zoom-like interactive horror film showing you the data that you've collected.

我讓你進入一個類似 Zoom 的互動恐怖片，向你展示你收集到的數據。

And then I put you into a Zoom-like interactive horror film showing you the dangers of deepfake technology.

然後，我讓你進入一部類似 Zoom 的互動恐怖片，向你展示深度偽造技術的危險。

But I created something recently that wasn't interactive, it wasn't personalized.

但我最近創作的東西不是互動的，也不是個性化的。

It was set in gritty 1970s New York City, and this blaxploitation film featured a kung fu warrior out for revenge.

影片以 20 世紀 70 年代的紐約為背景，講述了一位功夫武士為復仇而戰的故事。

And it featured big set pieces, loads of special effects, and it also featured one of the most iconic hip-hop bands of all time, the Wu-Tang Clan.

這部電影的特點是場景宏大、特效豐富，而且還有史上最經典的嘻哈樂隊之一--武當派。

Now, traditionally, this would have cost millions of dollars to produce and taken months and months of time, but it was created by just a few people in under three weeks, all from the comforts of our home.

傳統上，製作這樣的作品需要花費數百萬美元和數月的時間，但它是由幾個人在不到三週的時間內完成的，而且都是在我們舒適的家中完成的。

Now, I began as a traditional filmmaker, and I realized that everything that you saw on screen before is a string of text, which is otherwise known as a prompt.

現在，我開始成為一名傳統電影製片人，我意識到你之前在螢幕上看到的一切都是一串文字，也就是所謂的提示。

I'm constantly prompting all my department heads.

我不斷提醒我所有的部門主管。

I'm taking what's in my brain, and it's a string of text that ends up basically communicating my vision.

我把腦子裡的想法變成一串文字，最後基本上傳達了我的想法。

With generative AI, I'm able to do the same thing.

有了生成式人工智能，我就能做同樣的事情。

I take what's in my head, and I put it into a series of prompts.

我把腦子裡的想法寫成一系列提示語。

This is the lead character, this is Mandingo.

Then it comes to virtual wardrobe styling.

So black leather pants, gold shirt, fur coat.

黑色皮褲，金色襯衫，皮草大衣。

Now, I have to remind you, this is all text.

現在，我必須提醒你們，這些都是文字。

Then when it comes to location scouting, here is a massive restaurant in Chinatown.

在選址方面，唐人街有一家大型餐廳。

然後，我們在屋頂上建了一個道場。

All of these create a four-and-a-half-minute music video that felt like a feature film.

所有這些創造了一個四分半鐘的音樂視頻，感覺就像一部劇情片。

And one of the most amazing things is, with generative AI technology, we are able to build massive story worlds.

其中最令人驚歎的是，藉助生成式人工智能技術，我們能夠構建龐大的故事世界。

以天為組織、部門，不是以月為組織、部門，也不是以年為組織、部門。

I could get everyone in this room to help me create a short film?

我能讓這間屋子裡的每個人都幫我製作一部短片嗎？

首先，我們必須選擇我們的流派。

Western, comedy, anime, horror, OK, a lot.

西部片、喜劇片、動漫片、恐怖片，好吧，很多。

現在，我們可以選擇自己的角色。

OK, so we got sci-fi and a beaver, got it.

好吧，我們有科幻片和海狸，明白了。

I have no idea where this is going to go.

Now, we don't have to pay location fees, so dream big.

現在，我們不需要支付外景拍攝費，所以夢想就大點吧。

It's sci-fi, let's get a little more unexpected.

這是科幻片，讓我們來點意想不到的。

Last but not least, we have to choose our own object.

最後但並非最不重要的一點是，我們必須選擇自己的對象。

So, this is really the thing that helps drive our story forward.

是以，這才是推動我們故事發展的真正動力。

All right, so my team and I, over the next couple of days, are going to create a film that is born from this moment.

好了，接下來的幾天，我和我的團隊將創作一部誕生於這一刻的電影。

All of you, with your creativity, your participation, helped create this.

你們所有人的創意和參與，幫助我們創造了這一切。

Because AI doesn't replace storytellers, it gives us superpowers.

因為人工智能不會取代講故事的人，而是賦予我們超能力。

And I would like everybody in this audience to please dream bigger with me together.

我希望在座的每一位都能和我一起實現更大的夢想。

字幕列表影片播放

如何將人工智能提示變成電影魔法 | Jason Zada | TED (How to Turn AI Prompts into Movie Magic | Jason Zada | TED)

massive

figure

panic

realize