Name: 一部動漫如何拯救一個城市的經濟 (How a Single Anime SAVED a City's Economy)
Uploaded: 2025-08-31T08:30:09.000Z
Duration: 15 min 10 s

From a humble fishing village since the 1400s, to an economic revitalization generating over 5 billion yen in revenue in a single year.

從 1400 年代以來的一個不起眼的漁村，到一年內創造 50 多億日元收入的經濟振興。

With the creation of a single anime, the town of Numatsu would forever be changed into love life's holy land.

一部動漫的誕生，讓沼津鎮永遠變成了愛情生活的聖地。

The streets, the shops, the buses, the restaurants, the boats, the 80-year-old grandma selling oranges, wherever you look, there is an anime girl.

街道、商店、公車、餐館、小船、賣橘子的 80 歲老奶奶，無論你走到哪裡，都能看到一個動漫女孩。

Today, I'm going to tell you the beautiful story of how love life sunshine saved the economy of Numatsu.

今天，我要向大家講述一個美麗的故事：愛生陽光如何拯救了沼津的經濟。

The history of Numatsu extends all the way back to 1491, where it crafted its identity as a fishing village.

沼津的歷史可追溯到 1491 年，在那裡，它精心打造了自己的漁村特色。

The coast alongside the beautiful ocean with a fantastic view of Mount Fuji made it one of the best fishing hubs in Japan.

這裡的海岸瀕臨美麗的大海，富士山美景盡收眼底，是日本最好的漁業中心之一。

Over the centuries, Numatsu built an image for itself as a bustling fishery distribution base with some of the best, freshest seafood you can have in the world.

幾個世紀以來，沼津作為一個繁華的漁業集散基地，為人們提供了世界上最美味、最新鮮的海鮮，樹立了良好的形象。

But as Japan entered the modern era, Numatsu started facing a major problem, isolation.

但隨著日本進入現代，沼津開始面臨一個重大問題，那就是與世隔絕。

Just like many small rural villages in Japan, the city started facing an aging population crisis, with younger people opting to move to Tokyo for better job opportunities.

就像日本的許多小農村一樣，這座城市開始面臨人口老齡化危機，年輕人為了獲得更好的工作機會而選擇遷往東京。

The town faced a declining population, and with it, a declining economy.

該鎮面臨著人口下降，經濟也隨之下滑的問題。

Though somewhat stable, Numatsu's focus on its own industry of fishing and mandarin oranges meant that despite its gorgeous landscape, tourists were rare, and most people had never even heard of it before.

雖然沼津的經濟還算穩定，但由於它專注於自己的漁業和柑橘產業，是以儘管風景優美，遊客卻很少，大多數人甚至從未聽說過它。

Also because of its history of focusing on its own industries, tourism was just not a big thing they paid attention to, and many of the so-called attractions were very far away, confusing to get to, and generally not very tourist friendly.

另外，由於歷史上一直專注於本國的工業，旅遊業並不是他們關注的重點，許多所謂的景點都非常遙遠，交通混亂，而且一般都不太適合遊客。

There was a severe lack of marketing of the town as well, so no one knew it as a place to travel to for vacation.

該鎮也嚴重缺乏市場營銷，是以沒有人知道它是一個旅遊度假的好去處。

It was a small town in its own bubble, and that bubble was shrinking fast.

這是一個處於自己保麗龍中的小鎮，而這個保麗龍正在迅速縮小。

It didn't help either that Numatsu was right next to Ito and Hakone, two big tourist destinations, with extreme international appeal that simply overshadowed Numatsu.

沼津緊鄰伊東和箱根，這兩個大型旅遊勝地在國際上極具吸引力，而沼津則黯然失色。

Local businesses were struggling to stay afloat, and honestly, the future was looking bleak.

當地企業舉步維艱，老實說，前景一片暗淡。

However, in 2015, an announcement would change this fishing town's future forever.

然而，2015 年的一則公告將徹底改變這個漁業小鎮的未來。

On February 26th, 2015, Love Live announced its sequel project, Love Live Sunshine, brand new cast of characters whose story would take place in a brand new place, Numatsu.

2015 年 2 月 26 日，《Love Live》宣佈了其續集項目《Love Live Sunshine》，全新的角色陣容，故事將發生在一個全新的地方--沼津。

The choice of Numatsu was very deliberate, as the whole story of Love Live Sunshine was about whether these country girls in the middle of nowhere could become popular enough as idols to save their dying school.

選擇 Numatsu 是經過深思熟慮的，因為《Love Live Sunshine》的整個故事都是關於這些偏遠地區的鄉村女孩能否成為足夠受歡迎的偶像，以拯救她們瀕臨滅絕的學校。

Key word, middle of nowhere, a key struggle in the anime.

關鍵詞是 "偏僻"，這也是卡通片中的一個關鍵問題。

To be precise, their school was located in Uchiura, a completely countryside area next to Numatsu surrounded by nature, really drilling in the middle of nowhere point.

準確地說，他們的學校位於內浦，是沼津旁邊的一個完全被大自然包圍的鄉下地區，真是鑽在荒郊野外的地步。

As an already very popular franchise, the sequel to Love Live was always bound to achieve massive levels of success, and fans were ready for Numatsu to become the next pilgrimage site.

作為一個已經非常受歡迎的特許經營項目，《Love Live》的續集必然會取得巨大成功，而粉絲們已經準備好讓沼津成為下一個朝聖地。

But what fans or maybe even the staff didn't expect at the time was how Numatsu was quite literally going to transform from a fishing town into a full blown Love Live town.

但當時的粉絲們，甚至是工作人員都沒有想到的是，沼津竟然會從一個漁業小鎮變成一個全面的 Love Live 城鎮。

It is believed that even before this Love Live project was announced, production staff and the city officials of Numatsu had long been in the talks about how this entire project would impact Numatsu.

據瞭解，早在 Love Live 項目宣佈之前，製作人員和沼津市官員就已經就整個項目將如何影響沼津市進行了討論。

This is important, because they couldn't just suddenly have a giant horde of weebs show up pilgrimaging in Numatsu with no prior warning.

這一點很重要，因為他們不可能在事先毫無徵兆的情況下，突然讓一大群 Weebs 出現在沼津朝聖。

It would be a huge nuisance to the townsfolk, and frankly, against the whole point of the project.

這將給鄉親們帶來極大的困擾，而且坦率地說，這與項目的初衷背道而馳。

As the first season of the Love Live Sunshine anime started airing, collaboration started immediately, with a Love Live themed summer festival in July 2016, alongside an exclusive anime shop that sold almost only Love Live Sunshine goods.

隨著《Love Live Sunshine》動畫第一季的播出，雙方的合作也隨即展開，2016 年 7 月舉辦了以 Love Live 為主題的夏日慶典，同時還開設了幾乎只出售《Love Live Sunshine》商品的專屬動漫商店。

The popularity of Love Live Sunshine went from big to nationwide in only a few years, performing in Tokyo Dome in 2018, only two years after their anime debut.

Love Live Sunshine》的人氣在短短几年內從大紅大紫走向全國，2018 年在東京巨蛋演出，這距離他們的動漫首秀只有兩年時間。

What accompanied this was a massive overhaul of collaborations in Numatsu.

隨之而來的是對 Numatsu 合作的大規模改革。

Now, before we move on, I'd like to explain what an anime pilgrimage is.

現在，在我們繼續之前，我想解釋一下什麼是動漫朝聖之旅。

Essentially, many anime settings are based off real life locations, especially non-fantasy anime that actually take place in Japan.

從根本上說，許多動漫的背景都取材於現實生活中的地點，尤其是那些真正發生在日本的非奇幻動漫。

Big fans of these anime hence find these in-real-life locations and pay them a visit, often trying to take pictures in the same angle framed in the anime.

這些動漫的忠實粉絲們是以會找到這些現實生活中的地點，並對其進行訪問，經常試圖以動漫中的相同角度拍照。

Sometimes, the anime becomes big, and you get iconic locations such as the stairs from Your Name or Shelter from Mochi.

有時，卡通片變得很大，你會看到一些標誌性的地點，如《你的名字》中的樓梯或《麻糬》中的避難所。

These places will usually have a poster or two, or a souvenir shop to please fans.

這些地方通常會有一兩張海報或紀念品商店，以取悅粉絲。

Pilgrimaging is becoming increasingly popular, and nowadays, when you land in Japan's biggest airports, they'll have giant banners promoting anime tourism, with a giant map showing you where hundreds of anime took place in real life.

如今，當你降落在日本最大的機場時，會看到宣傳動漫旅遊的巨幅標語，巨幅地圖上標明瞭數百部動漫的真實發生地。

See, pilgrimaging is usually just a short visit to these places, for a cool reference.

你看，朝聖通常只是對這些地方的短暫訪問，以獲得很酷的參考。

These places aren't inherently anime, they just happen to be places popular anime based their work off of.

這些地方本質上並不是動漫，它們只是碰巧是熱門動漫作品的取材地。

Knowing this, I'm sure everyone was prepared for Love Live!

瞭解到這一點，我相信大家都為《Love Live》做好了準備！

However, the scale of it became a different story.

然而，其規模卻成了另一番景象。

Sunshine's extreme popularity and themes in the anime about loving Numazu, their local town, in 2017, the official Numazu City Hall started organizing explanatory meetings and study sessions to the local residents of Numazu.

由於《Sunshine》的超高人氣和動畫中關於熱愛沼津這個當地小鎮的主題，2017 年，沼津市政府官方開始組織沼津當地居民召開說明會和學習會。

Mind you, mainly elderly people, to familiarize the Love Live!

注意，主要是老年人，要熟悉 Love Live！

Sunshine franchise and how it may drastically impact tourism.

陽光專營權及其可能對旅遊業產生的巨大影響。

Very quickly, local businesses, major stakeholders, and the city alike would embrace the Sunshine with open arms.

很快，當地企業、主要利益相關者和城市都會張開雙臂擁抱陽光。

For better or worse, Numazu was about to change forever.

不管是好是壞，沼津都將發生翻天覆地的變化。

In 2017-2018, train lines would paint their entire trains in aqua members to commemorate single releases.

2017-2018 年，各條火車線路會將整列列車塗成水藍色，以紀念單次發行。

Buses would change to be themed after the girls, even getting the idols to do the bus in character.

巴士會以女孩們為主題進行改裝，甚至讓偶像們在巴士上扮演角色。

And new bus routes between Tokyo and Numazu with aqua themed buses were created for domestic fans to visit easily.

此外，還開通了東京和沼津之間的新巴士線路，並配備了水上主題巴士，方便國內粉絲前往。

Next, the local food started going under the Sunshine brand.

接下來，當地食品開始使用陽光品牌。

Even the proud local mandarin oranges Numazu was known for was now being sold under the Sunshine brand.

就連沼津引以為豪的當地柑橘，現在也以 "陽光 "品牌出售。

The town's own festivals would start including the Sunshine girls in their promotional art.

小鎮自己的節日也開始在宣傳畫中出現陽光女孩的身影。

Food, festival games, and many things at these local festivals would start being Sunshine themed.

食物、節日遊戲以及當地節日的許多活動都開始以陽光為主題。

Banners of the girls are hung up all over the street.

女孩們的橫幅掛滿了整條街道。

The information center, the shopping street, restaurants, pretty much every place imaginable in the city has a stash of Sunshine merch as promotion.

信息中心、商業街、餐館，幾乎城市裡所有能想到的地方都有陽光的促銷品。

And don't even get me started on the in real life locations of the girls' houses.

別跟我提現實生活中女孩們房子的位置。

A holy shrine exists in each one of them.

In just a measly 2 years, the entire city had changed.

短短兩年時間，整個城市就發生了翻天覆地的變化。

If you walk into Numazu today, it would quite literally be a challenge to not see something Sunshine related every 3 minutes.

今天，如果你走進沼津，每隔 3 分鐘就能看到與陽光有關的東西。

In 2019, the Sunshine expanded to city level events, where Numazu's annual marathon started incorporating Sunshine artwork, and runners would get a special Sunshine certificate.

2019 年，"陽光 "活動擴展到了城市一級的活動，沼津一年一度的馬拉松賽開始加入 "陽光 "藝術品，參賽者將獲得一份特殊的 "陽光 "證書。

Meanwhile, a giant billboard of Aqua was built at the center of Numazu station to welcome any new person who arrives, alongside the already existing Sunshine cafe.

與此同時，在沼津站的中心位置，除了已有的陽光咖啡館外，還建起了一個巨大的 Aqua 廣告牌，以迎接新來的客人。

For god's sake, this is the first thing you see when walking out of the main station.

看在上帝的份上，這是你走出主站後首先看到的東西。

Aqua started to become even more involved in city events, with now having the voice actresses hold a panel at the Numazu city 100th anniversary event.

Aqua 開始更多地參與城市活動，現在，聲優們在沼津市 100 週年紀念活動上舉行了小組討論。

The city halls now featured the girls, and if you get married in Numazu, your official legal marriage certificate could feature Love Live Sunshine.

如果您在沼津結婚，您的正式結婚證書上就會出現 Love Live Sunshine 的字樣。

Love Live Sunshine became the essence of this town.

愛生活，陽光燦爛》成為這個小鎮的精髓。

What this Sunshine revolution of Numazu did was a complete rehaul of the city, from a humble fishing town to a tourist city, attracting Love Live fans from all over the world.

沼津的這場 "陽光革命 "徹底改變了這座城市，從一個不起眼的漁村變成了一座旅遊城市，吸引了來自世界各地的 "Love Live "粉絲。

For the convenience of the incoming Sunshine tourists, Numazu started shuttle bus services to all the big Sunshine pilgrimage sites.

為了方便來日光的遊客，沼津開通了通往所有日光朝聖地的班車服務。

Numazu station itself has also received a massive upgrade, with the refurbishment of its shopping streets and an overall expansion of facilities.

沼津站本身也進行了大規模升級改造，整修了購物街，並全面擴建了設施。

They even crowdfunded unique manholes of the girls all over the city.

他們甚至眾籌了全城獨一無二的女孩沙井。

Just, you know, a casual few hundred K USD in a few hours.

只是，你知道，在幾個小時內隨便賺個幾百美元而已。

With all these changes, alongside the support of local businesses and the city itself, Numazu changed and prospered.

有了這些變化，再加上當地企業和城市本身的支持，沼津發生了變化，變得更加繁榮。

It had far more facilities, transportation routes, and so on to accommodate the incoming tourists, making it a far more pleasant place to travel to.

它有更多的設施、交通路線等來滿足來訪遊客的需求，使其成為一個更宜人的旅遊地。

A study was actually done to estimate the economic effects of Love Live fan pilgrimages on Numazu, and the results are staggeringly good.

實際上，曾有人做過一項研究，估算《Love Live》粉絲朝聖對沼津的經濟影響，結果好得驚人。

In only 2017, Sunshine fans consisted of an approximate 300K to 380K extra tourists to Numazu.

僅 2017 年，陽光粉絲就為沼津帶來了約 30 萬至 38 萬的額外遊客。

Even if, just going by the number of visits to the Uchiura Information Center, the yearly number had grown almost tenfold in two years.

即使僅從內浦信息中心的訪問量來看，每年的訪問量在兩年內增長了近十倍。

Taking into account the money spent on attractions for pilgrimage, food, lodging, and so on, it's estimated that these 300K tourists contribute a yearly 5 to 6 billion yen, or if going by the USD exchange rate in 2017, a staggering 50 million USD increase in tourist spending in just one year for a small fishing town.

考慮到在朝聖景點、餐飲、住宿等方面的花費，據估計，這 30 萬遊客每年貢獻了 50 億至 60 億日元，如果按照 2017 年的美元匯率計算，對於一個小漁村來說，僅一年就增加了驚人的 5000 萬美元遊客消費。

What these statistics might hint at is how crazy anime fans are, or how otakus have figured out an infinite money glitch because where are they getting this income from, but it's so much more than that.

這些數據可能暗示了動漫迷們有多瘋狂，或者御宅族們如何發現了一個無限的金錢漏洞，因為他們的收入從何而來，但事實遠非如此。

The reason Numazu is so beloved by Sunshine fans is because of what the anime taught us.

沼津之所以深受陽光迷的喜愛，是因為卡通片教會了我們什麼。

In the two seasons of Love Live Sunshine, the girls try their hardest to fight against the impossible, to fight against the closing of their school, a random school in buttfuck middle of nowhere, just because they love their school, they love their hometown.

在《陽光愛生活》的兩季節目中，女孩們竭盡全力與不可能抗爭，與學校的關閉抗爭，這所學校是一所偏僻的普通學校，只因為她們愛自己的學校，愛自己的家鄉。

Almost every single attraction that exists in Numazu and Uchiura is shown in the anime.

沼津和內浦的幾乎所有景點都在動畫中有所體現。

The beautiful ocean with the Mount Fuji view, the colorful aquarium, the local mandarin oranges, the riverside flowing through the city, the beauty of this town is magnificently shown off.

眺望富士山的美麗大海、色彩斑斕的水族館、當地的柑橘、流經城市的河畔，這座小城的美展現得淋漓盡致。

Artwork of the girls in magazines, on CD covers plastered all over Tokyo, all also show these real life locations.

這些女孩的藝術作品出現在雜誌上、貼滿東京的 CD 封面上，也都展示了這些真實的地點。

The entire show is not just a show about idols, it's frankly a love letter to Numazu, a showcase of how beautiful this town is and how much all its residents love it.

整部劇不僅是一部偶像劇，坦率地說，它還是一封寫給沼津的情書，展示了這個小鎮的美麗和所有居民對它的熱愛。

This is even reflected in many of the festivals, events held by Numazu with Sunshine tie-ins, a bunch of them are called Jimoto Ai, aka Hometown Love.

這甚至反映在沼津舉辦的許多與陽光有關的節日和活動中，其中有許多被稱為 Jimoto Ai（又名故鄉之愛）。

Love Live didn't just manage to get fans to like Love Live, they got fans to love Numazu.

Love Live 不僅讓粉絲們喜歡上了 Love Live，還讓粉絲們愛上了 Numazu。

In 2020, when COVID first struck, as a small town, Numazu struggled due to a shortage of medical supplies.

2020 年，當 COVID 第一次襲擊沼津時，作為一個小鎮，沼津因醫療用品短缺而陷入困境。

In response, a bunch of Love Live Sunshine fans managed to organize donations to be sent Many from nearby overseas places like China and South Korea, almost 20k masks and 1500 bottles of disinfectant were donated, giving the city more than enough for COVID preventive measures.

為此，一群 "愛住陽光 "的粉絲想方設法組織捐款，從中國、韓國等附近的海外地區寄來了近 2 萬個口罩和 1500 瓶消毒劑，使該市的 COVID 預防措施綽綽有餘。

There was also a group of Shanghai fans who donated 10k masks during the time to the city hall of Numazu, in a box with the message, Our hopes are one, wherever you are, we believe in the same tomorrow.

還有一群上海球迷在活動期間向沼津市市政府捐贈了 1 萬個口罩，裝在一個盒子裡，上面寫著：我們的希望是一致的，無論你在哪裡，我們都相信同一個明天。

Which are actually the lyrics to a very important Love Live Sunshine song.

這其實是一首非常重要的《愛住陽光》的歌詞。

They even declined the mayor's offer for free Love Live merch, as they said that their sole intention was to help.

他們甚至拒絕了市長免費提供 Love Live 商品的提議，因為他們說他們的唯一目的就是提供幫助。

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一部動漫如何拯救一個城市的經濟 (How a Single Anime SAVED a City's Economy)

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