Name: 谷歌分析教程--定義閱聽人 (Google Analytics Tutorial - Defining your audience)
Uploaded: 2025-08-19T18:35:19.000Z
Duration: 3 min 43 s

基礎數量詞

I love Google Analytics for audience creation because there are so many great options to filter and define your audience, especially based upon sources and behaviors, which you really can't do outside of Google Analytics.

我喜歡用 Google Analytics 來創建閱聽人，因為它有很多很棒的選項來過濾和定義閱聽人，尤其是基於來源和行為的閱聽人，這在 Google Analytics 之外是做不到的。

First, we just need to navigate over to the admin section.

首先，我們需要導航到管理部分。

to 不定詞

And then right here in the middle, you need to click into audience definitions and then audiences.

然後在中間這裡，你需要點擊進入閱聽人定義，再點擊閱聽人。

So now as we create a new audience, you'll see we have a ton of different options.

現在，當我們創建一個新的閱聽人時，你會發現我們有很多不同的選項。

I like to choose the create new option, which just allows us to start completely from scratch.

我喜歡選擇 "新建 "選項，這樣我們就可以完全從頭開始。

And so the first audience that I would normally create is a recent transaction audience.

是以，我通常會創建的第一個閱聽人是近期交易閱聽人。

And I would create that for exclusion purposes to ensure that we aren't remarketing people that have already purchased this product.

我會創建一個用於排除的目的，以確保我們不會對已經購買過該產品的用戶進行再營銷。

Or at the very least, we wanna make sure that we're not remarketing people that have purchased this product recently.

或者至少，我們要確保我們沒有對最近購買過該產品的人進行再營銷。

Because you know how it is when you've recently purchased something and you just keep seeing an ad for it, it's kind of annoying.

因為你知道，當你最近購買了某樣東西，卻總是看到它的廣告時，你會覺得很煩。

So we would just add a transactions equal to or greater than one.

是以，我們只需添加一個等於或大於 1 的交易。

And then we would click apply and we would save this audience as transactions.

然後點擊 "應用"，將閱聽人保存為交易。

And depending on how frequently somebody might repurchase this, you could change the membership duration.

您還可以根據某人再次購買的頻率，改變會員資格的持續時間。

For the purposes of this, I'll keep it at 30 days.

And then you will choose your audience destinations.

I don't wanna add it to the analytics report, but I will send it over to Google Ads.

我不想把它添加到分析報告中，但我會把它發送到 Google Ads。

And then we're just going to click publish.

And so now that audience is going to be available within the Google Ads audience manager for use.

現在，這些閱聽人可以在 Google Ads 閱聽人管理器中使用。

Typically in advance of creating audiences,

I would run some custom reports just to get a sense of which behaviors indicate high intent users.

我會運行一些自定義報告，以瞭解哪些行為表明用戶的意圖很強。

And then I would use those learnings to define some of the audiences.

然後，我會利用這些經驗來定義一些閱聽人。

So an audience that I might create would be something like the amount of time that they spent on site.

是以，我可能會根據他們在網站上花費的時間來創建閱聽人。

So typically I would have already had this informed by a custom report, but just for the purposes of this example,

是以，通常情況下，我已經通過自定義報告提供了相關資訊，但這只是為了本例的目的、

So we would just plug that in there and then we could save this and we could create a new audience based upon that.

是以，我們只需將其插入其中，然後將其保存，就可以在此基礎上創建新的閱聽人。

Another thing that we might take a look at would be specific conditions.

And then we could take a look at specific conditions.

然後，我們可以看看具體條件。

If we wanted, for instance, to target a specific ad content, a specific ad that they had seen, we could create remarketing lists off of that.

例如，如果我們想針對特定的廣告內容，針對他們看過的特定廣告，我們就可以根據這些內容創建再營銷列表。

Or we could do things like specific pages they visited.

我們也可以做一些事情，比如他們訪問過的特定頁面。

We could choose like a landing page, for instance.

例如，我們可以選擇像登陸頁面這樣的方式。

And then let's say we wanted to target a specific guide.

比方說，我們想針對一個特定的指南。

There's so many different ways that you can use this.

你可以用很多不同的方式來使用它。

If you wanted to target specific devices, you can do that.

如果您想針對特定設備，也可以這樣做。

There's so many different ways that you can define audiences within Google Analytics that they are truly more powerful than what you can create in almost any other platform, including Google Ads, but also including other platforms where you can run remarketing as well.

在 Google Analytics 中定義閱聽人的方式多種多樣，比在其他任何平臺（包括 Google Ads）上創建的閱聽人都要強大。

There are a ton of different options and start to play around and just define out some different audiences and see how they do.

有很多不同的選擇，你可以開始嘗試，定義一些不同的閱聽人，看看他們的表現如何。

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