Name: 為什麼90%初創公司會失敗？ ► Netflix 創辦人教你如何創業 - Marc Randolph 馬克．倫道夫（中英字幕） (為什麼90%初創公司會失敗？ ► Netflix 創辦人教你如何創業 - Marc Randolph 馬克．倫道夫（中英字幕）)
Uploaded: 2025-07-03T04:00:47.000Z
Duration: 3 min 12 s

This, in my opinion, is the skill that separates the great entrepreneurs from the mediocre one.

在我看來，這就是偉大企業家與平庸企業家的區別所在。

頻率副詞

And I've kind of only now realized in the last handful of years what's going on is that I never fall in love with the idea.

直到最近幾年我才意識到，我從來沒有愛上過這個想法。

And when you fall in love with the problem, well, the problem never goes away.

如果你愛上了問題，那麼問題就永遠不會消失。

And then what happens is all these things which were your ideas, when they fail, who cares?

然後會發生什麼呢？所有這些都是你的想法，當它們失敗時，誰會在乎呢？

It was just an idea that I was trying, and I've learned something from that idea, that each of these failures is a jumping-off point to more exploration.

這只是我嘗試的一個想法，我從這個想法中學到了一些東西，每一次失敗都是更多探索的起點。

Even when something goes totally wrong, well, at least now I can cross those three things off the list, and I've narrowed down the possible approaches I have which actually might work.

即使出了大差錯，至少現在我可以把這三件事從清單上劃掉，而且我已經縮小了我所擁有的可能可行的方法的範圍。

It's one of the things that's taken me a long time to learn, and I've learned that ideas don't count for shit.

這是我花了很長時間才學會的一件事，我已經明白，想法算個屁。

I work with entrepreneurs all over the world.

They all want to pitch me their idea, and they're fun, and you listen.

他們都想把自己的想法告訴我，他們很有趣，你也會傾聽。

But the thing is, no idea, zero ideas, end up turning into the companies that they become.

但問題是，任何想法，任何零想法，最終都不會變成現在這樣的公司。

The successful companies all are this winding path of one thing leads to another, almost never, in fact, never do things that are successful lead directly from the idea they started with.

成功的公司都是這樣一條曲折的道路，從一件事引出另一件事，幾乎從來沒有，事實上，從來沒有成功的事情是直接從他們開始的想法引出的。

And so what I've learned is that the key thing is you got to do it, that the more time you spend thinking about it, the more time you're wasting, that you're trying to envision, can I see around the corner?

是以，我學到的是，關鍵是你必須去做，你花在思考上的時間越多，你浪費的時間就越多，你要努力設想，我能看到拐角處嗎？

And even worse, entrepreneurs get these things stuck in their heads, and they're safe, and they're warm, and they can build them, and they can make them into multinational corporations, and they can imagine all the amazing things when everyone's using this app without spending the first moment figuring out how they're going to actually get the one person to use the app.

更糟糕的是，創業者把這些東西塞進自己的腦袋裡，它們安全、溫暖，他們可以建立它們，把它們變成跨國公司，他們可以想象當每個人都在使用這個應用程序時所有令人驚歎的事情，而不會花第一時間去想如何真正讓一個人使用這個應用程序。

You've got to say, I'm just going to start, and I'm going to start completely half-assed, and I know I'm going to stumble.

你得說，我只是要開始了，而且是半途而廢，我知道我會磕磕絆絆。

But by taking that first step, I'm going to start the process is to break down all pride, to break down all sense that this is going to happen or work well, and just frigging do it.

但只要邁出第一步，我就會開始打破所有的自尊心，打破所有 "這一定會實現 "或 "一定會成功 "的想法，然後就他媽的去做。

And what's taken me a while is to get more and more comfortable with how crappy it can be and still be a learning experience.

我花了一段時間才逐漸適應了這種蹩腳的工作方式，但它仍然是一種學習經驗。

And I've come to learn that this, in my opinion, is the skill that separates the great entrepreneurs from the mediocre ones.

It's clever and creative they can be about figuring out ways to try their ideas quickly, simply, and cheaply.

他們可以聰明而富有創造力地想出各種辦法，快速、簡單、廉價地嘗試自己的想法。

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為什麼90%初創公司會失敗？ ► Netflix 創辦人教你如何創業 - Marc Randolph 馬克．倫道夫（中英字幕） (為什麼90%初創公司會失敗？ ► Netflix 創辦人教你如何創業 - Marc Randolph 馬克．倫道夫（中英字幕）)

stick

process

figure

realize