- What is it about strategic planning?

- 戰略規劃是什麼？

There are few, if any business systems

幾乎沒有任何業務系統，如果有的話

that cause more heartache than strategic planning,

導致比戰略規劃更令人心痛的問題。

why? Is it the plans are flawed?

為什麼？是計劃有缺陷嗎？

Do leaders just ignore their role?

領導人是否只是忽略了他們的角色？

Are resources mismanaged, or is it something else

是資源管理不善，還是其他原因？

that causes even the best strategic plans to hit roadblocks?

即使是最好的戰略計劃也會遇到路障？

Well for every organization, just like their strategic plans

那麼對於每個組織來說，就像他們的戰略計劃一樣

are unique, so are their challenges.

他們是獨特的，他們的挑戰也是獨特的。

However, here are five of the biggest roadblocks you face

然而，以下是你面臨的五個最大的路障

when designing your strategic plan

在設計你的戰略計劃時

and five strategies to blow past them.

和五項戰略來打擊他們。

Number one, just too complicated.

第一，就是太複雜了。

I am working with a brand new client

我正在與一個全新的客戶合作

updating their strategic plan.

更新他們的戰略計劃。

And the main reason they wanted to work together

而他們想一起工作的主要原因

is because in the last five strategic plans

因為在過去的五個戰略計劃中

they have developed, not one has been fully

他們的發展，沒有一個是完全

implemented and few have come close.

已經實施的，很少有接近的。

When I got in to try to figure

當我進去想搞清楚

out why the answer hit me immediately

為什麼答案立即擊中了我

their plans are too complicated.

他們的計劃太複雜了。

They are more than 12 strategic goals with long

它們是12個以上的戰略目標，具有長期

very involved action plans and very lofty long-term goals.

非常多的行動計劃和非常崇高的長期目標。

Just looking at it made me feel overwhelmed.

僅僅是看著它，我就感到不堪重負。

You have to remember to keep your strategic plans simple

你必須記住讓你的戰略計劃保持簡單

ensure you have no more than five short term goals.

確保你有不超過五個的短期目標。

Three is better and that your actions and steps are doable.

三是更好，你的行動和步驟是可以做到的。

The smaller you break down the long term goals

你把長期目標分解得越小

the more progress you will make.

你的進展就越大。

Number two, you have no plan for your plan.

第二，你對你的計劃沒有計劃。

Strategic plans needs structure,

戰略計劃需要結構。

if they're going to be activated.

如果他們要被激活。

Once your plan is complete you need to create a plan

一旦你的計劃完成，你需要創建一個計劃

of how you are going to implement it.

你將如何實施它。

And number three, your strategic plan will fail.

第三，你的戰略計劃將會失敗。

If you have the wrong people on the bus.

如果你有錯誤的人在車上。

Who you assign to the teams is critical

你將誰分配到團隊中是至關重要的

in ensuring that you make progress on your strategic plan.

在確保你的戰略計劃取得進展方面。

And most importantly, if you want your strategic plan

而最重要的是，如果你希望你的戰略計劃

to succeed then ensure there is ownership at the top.

要想成功，就必須確保高層有所有權。

The very top of your company.

你的公司的最頂端。

Number four, your plan is too rigid.

第四，你的計劃過於僵化。

The one thing we can guarantee about your strategic plan

關於你的戰略計劃，我們可以保證的是

is that while you are trying to implement it

是，當你試圖實現它的時候

everything will change, your competition,

一切都會改變，你的競爭。

your customers, the economy, and the list goes on.

你的客戶、經濟，還有其他的問題。

If you have not built in the ability to flex

如果你沒有建立靈活性的能力

and change your strategic plan, being able to adjust

和改變你的戰略計劃，能夠調整

to take advantage of new opportunities

以利用新的機會

or shift to avoid a threat, then your strategic plan

或轉移以避免威脅，那麼你的戰略計劃

will fail because it is too rigid.

將會失敗，因為它太僵硬了。

And last but not least number five, not being honest.

最後但並非最不重要的第五項，不誠實。

The great thing about a strategic plan

戰略計劃的偉大之處

is that it is for the most part an internal document

是，它在大多數情況下是一份內部文件

it's for you and your team to use.

它是供你和你的團隊使用的。

And you do not have to reveal it to anyone else,

而且你不需要向其他人透露。

but you, so that gives you the perfect opportunity

但你，所以這給了你完美的機會

and cover to be gut-wrenchingly honest.

並覆蓋到令人心痛的誠實。

Honest about your challenges, honest about your weaknesses

誠實地對待你的挑戰，誠實地對待你的弱點

and honest about the goals you want to set

誠實地對待你想要設定的目標

and what you will need to do to get there.

以及你需要做什麼來達到目的。

But if you're not honest when building your strategic plan

但如果你在制定戰略計劃時不誠實的話

then you will not be acting on the information

那麼你就不會根據這些資訊採取行動

you need to make plan effective.

你需要使計劃有效。

I hope this information is helpful

我希望這些資訊是有幫助的

as you build your strategic plan

當你建立你的戰略計劃時

we've covered what to avoid, what to do

我們已經介紹了什麼是要避免的，什麼是要做的

and just how to do it, all in all

以及如何做到這一點，總之

you should be far better positioned

你應該有更好的定位

to be among that small percentage

成為這一小部分人中的一員

of strategic planners that succeed.

的戰略計劃者成功。

(bright music)

(明亮的音樂)