EVEN THE LARGEST TOYMAKER CAN'T

即使是最大的玩具製造商也不能

AVOID PRICING PRESSURE.

避免定價壓力。

LEGO SAYS IT WILL RAISE THE

萊戈說它將提高

COST OF SOME OF ITS LEGOS SETS

其部分樂高積木套裝的成本

TO OFFSET RISING MORE MATERIAL

以抵消更多材料的上漲

AN OPERATION CAUSED.

導致的操作。

COMPANIES VOICED JUMPED BY A

公司發出了跳樓的聲音，由一個

THIRD LAST YEAR, --

去年的第三名， --

AND OF COURSE IT WAS A PANDEMIC

當然，它是一種大流行病

WENT OVER HIS FAMILY FOUND

在他的家庭中發現

FRESH WAYS TO ENTERTAIN

新鮮的娛樂方式

THEMSELVES DURING LOCKDOWN.

在封鎖期間，他們自己。

NOW LEGO IS WORKING ON BUILDING

現在樂高正在努力建設

A BETTER FUTURE PIECE BY PIECE

一個更美好的未來，一片一片的

WITH A ONE BILLION DOLLAR

以10億美元的

CARBON NEUTRAL FACTORY IN

遼寧瀋陽的碳中和工廠

VIRGINIA.

弗吉尼亞州。

THE NEW PLANT IS SET TO OPEN IN

新工廠將於2012年9月開業。

2025.

2025.

PLENTY TO DISCUSS NOW, I'M

現在有很多事情要討論，我

PLEASED TO SEE JOINING US IS

很高興看到加入我們的是

NEIL'S CHRISTIANSEN.

尼爾的克里斯蒂安森。

THE CEO OF THE LIVE OAK ROPE.

活橡樹繩索的首席執行官。

NEIL'S ALWAYS FANTASTIC TO GET

尼爾總是很高興得到

YOU ON THE SHOW.

你在節目中。

MUCH TO DISCUSS, LET'S TALK

有很多事情要討論，讓我們來談談

ABOUT THE DECISION TO RAISE

關於決定提高

PRICES.

價格。

WHAT LED TO THAT?

是什麼導致了這種情況？

WHAT KIND OF PRICE RISING ARE

漲價是什麼樣子的？

WE TALKING ABOUT?

我們在談論什麼？

AND HAS TOUGH DECISION WITH ANY

並有艱難的決定與任何

POINT AND THEY HAVE TO BE MADE?

點，他們必須要做？

>> YES YOU ARE RIGHT IT IS LIKE

>> 是的，你是對的，這就像

ALL OVER THE WORLD RIGHT NOW.

現在全世界都是如此。

WE DO SEE THE INFLATION COST OF

我們確實看到通貨膨脹的成本

PRESSURES ON EVERYTHING FROM

應對各種壓力，從

FRIGHT, TO ENERGY, TO MATERIAL

驚恐，對能量，對物質

COST AND OF COURSE WE'VE HAD

成本，當然我們也有

THE SAME.

相同的。

WE HAVE BEEN TRYING FOR

我們一直在努力

APPEARED TO ABSOLVE THAT AND TO

似乎是為了開脫這一點，也是為了

LEAVE THAT OWN.

離開那個自己。

AND I WILL SAY LIMITED PRICES

我想說的是價格有限

ON PASS ON TO A FOUR YEAR OLD

傳給四歲的孩子

THIS AUTUMN.

今年秋天。

AND WE ARE STILL TRYING TO

而我們仍在努力

PROTECT AS MUCH AS WE CAN.

儘可能地保護我們。

WE KNOW THE BASIC MISSION AND

我們知道基本的任務和

LEGAL PLACE AND AS MANY KIDS AS

合法的地方和儘可能多的孩子

POSSIBLE THROUGHOUT THE WORLD

世界各地都有可能

AND ALLOWS THEM TO BOAST

並允許他們吹噓

THEMSELVES AND TO PLAY.

自己，並進行遊戲。

WE ARE TRYING TO DO THIS IN THE

我們正試圖在

BEST POSSIBLE WAY AND OF COURSE

最好的方式，當然還有

HAD TO MAKE SURE THERE IS

必須確保有

SOMEHOW AND SOMEHOW AND THEY

不知何故，不知何故，他們

WERE HAPPENING.

正在發生。

THAT IS WHAT'S HAPPENING.

這就是正在發生的事情。

>> THE BEAUTY OF LEGOS ARE VERY

>> 腿骨之美非常

PRICE AND IF YOU HAD CANNOT

價格，如果你有不能

AFFORD THE MORE EXPERIENCED

更有經驗的人

PIECES YOU CAN GET THEM TO GET

件，你可以讓他們獲得

SMALLER PIECES AND STILL HAVE

較小的碎片，並且仍有

FUN.

樂趣。

ARE YOU SEEING --

你是否看到 --

ALREADY HAPPENING AND IF SO CAN

已經發生，如果是這樣，可以

YOU GIVE US A SENSE OF WHERE IN

你給我們一個感覺，在哪裡

THE WORLD?

世界？

>> AND I WOULDN'T SAY HOW

>> 而我不會說如何

THINGS ARE, AND WE ARE OF

事物是，而我們是屬於

COURSE AND PROTECT THE SETS

課程和保護集

THAT ARE PRIMARILY, THEN THE

是主要的，那麼

POSITION FOR YOUNGER KIDS.

低齡兒童的位置。

SO THEY DON'T IMPACT THAT MUCH

所以他們的影響不大

AND THEY WERE ALL IN ALL, I

他們總的來說，我

THINK WE'RE DOING BEST AND

認為我們做得最好，並且

MOST.

最多。

WE ARE DOING IT PRETTY LATE AND

我們做得很晚，而且

IN THAT SENSE, I THINK WE ARE

在這個意義上，我認為我們是

TRYING TO PROTECT CONSUMERS THE

試圖保護消費者

MOST THAT WE CAN.

我們能做的最多。

HAVEN'T SEEN MUCH OF THAT

還沒有看到很多這樣的情況

IMPACT AND NOT EXPECTING TO SEE

影響，並不期望看到

ALL OF THAT.

所有這些。

I THINK WE ARE ACTUALLY,

我認為我們實際上是。

RELATIVELY SEEING A WELL

相對而言，看到井

POSITION OR SO.

位置左右。

>> YOUR CALM VOICE I MEAN, I

>> 你平靜的聲音，我是說，我

THINK HUGE CONSENT GLOBALLY

全球範圍內的巨大同意

WHICH IS VERY WELCOME.

這是很受歡迎的。

DOES ANY OF WHAT YOU'RE SEEING

你所看到的任何東西

AND THE BACKDROP CHANGE OR

和背景變化或

INVESTMENT PLANS?

投資計劃？

I MENTIONED THE VIRGINIA PLANT,

我提到了弗吉尼亞州的工廠。

YOU CAN TALK ABOUT THAT.

你可以談談這個問題。

I WATCH A RAPIDLY OPENING

我看著一個快速開放的

STORES LAST YEAR, I BELIEVE WAS

去年的商店，我相信是

165 NEW LEGO STORES.

165家新的樂高商店。

150 NEW BRICKS AND STORES THIS

今年有150家新的磚頭和商店

YEAR.

年。

IS THAT STILL THE PLAN?

這還是計劃嗎？

NOTHING IS CHANGED ABOUT THAT?

這一點沒有改變嗎？

>> NO NOTHING IS CHANGED ABOUT

>> 沒有任何變化，關於

THAT.

這一點。

WHAT YOU ARE SEEING OVER THE

你看到的是什麼？

LAST COUPLE OF DAYS, WE HAVE A

在過去的幾天裡，我們有一個

GREAT MOMENTUM BEHIND OUR BRAND

我們的品牌背後有巨大的動力

IN OUR PORTFOLIO.

在我們的投資組合中。

AND OUR ABILITY ACTUALLY TO GET

和我們的能力實際上得到

REALLY EXCITING STUFF TO GET

真正令人興奮的東西得到

ALL OVER THE WORLD.

世界各地。

WE ARE DRIVING THAT MOMENTUM

我們正在推動這一勢頭

AND WE ARE CONTINUING ALONG

而我們正在繼續前進

THOSE LINES, AS YOU SAID A LOT

這句話，正如你所說的很多

OF THE STORES.

的商店。

--

--

IN THE LAST YEAR.

在過去一年中。

IT'S A REALLY EXCITING AND IT

這是一個非常令人興奮的事情，它

IS A GREAT WAY NOW TO ALLOW

是一個很好的方法，現在可以讓

KIDS TO COME IN AND EXPERIENCE

孩子們來到這裡，體驗

THINGS THAT WE DO.

我們所做的事情。

AND REALLY GET THE BRAND UNDER

並真正讓品牌在

THE SCALE.

規模。

I THINK THAT EXCITEMENT IS --

我認為這種興奮是 --

CONTINUING ALONG THOSE LINES,

繼續沿著這些路線前進。

CONTINUING TO OPEN STORES AND

繼續開設商店和

AS THEY'RE ALSO TRYING TO

因為他們也在努力

FOLLOW THAT SEARCH AND DEMAND

隨之而來的搜索和需求

BY PROVIDING THAT CAPACITY AND

通過提供這種能力和

IT'S ONLY HALF A YEAR AGO.

這只是半年前的事。

TO BUILD THE FACTORY IN VIETNAM

在越南建廠

AND YESTERDAY, WE ANNOUNCED TO

而昨天，我們宣佈對

BUILD A HUGE FACTORY IN

建立一個巨大的工廠，在

VIRGINIA.

弗吉尼亞州。

AND I'M SUPER EXCITED ABOUT

我對以下情況感到超級興奮

THAT.

這一點。

>> THIS IS PART OF THE PLAN TO,

>>這是計劃的一部分，以。

SHORE UP SUPPLY CHAINS IN

撐起了中國的供應鏈

PARTICULAR BUT WE HAVE SEEN

特別是，我們已經看到

OVER THE LAST TWO YEARS.

在過去的兩年裡。

YOU TRY AND PRODUCE AS MUCH AS

儘量多地生產

YOU CAN, NEAR WHETHER, CLIENT

你可以，接近是否，客戶

OR THE CUSTOMER BASE IS THAT

或客戶群是

YOU ARE PRODUCING FOUR?

你正在生產四個？

>> YES, EXACTLY.

>>是的，沒錯。

I THINK THERE ARE SEVERAL

我認為有幾個

ELEMENTS OF THAT.

這方面的要素。

THAT IS BEEN THAT FOR QUITE

這是在相當長的一段時間內

AWHILE, I KNOW OF A GREAT

有一段時間，我知道有一個偉大的

SUCCESS.

成功。

THERE ARE SO MANY AMERICAN KIDS

有這麼多的美國孩子

THAT ARE REALLY, PROBABLY IN

這真的，可能是在

LOVE WITH THE BRAND AND WANTING

愛上了這個品牌並希望

TO PLAY.

要玩。

WE WANT TO MAKE SURE THAT WE

我們要確保我們

HAVE THE SUPPLY CHAINS AND

有供應鏈和

SUPPORT.

支持。

THAT NEEDS TO BE A LOCALIZED

這需要一個本地化的

SUPPLY CHAIN.

供給鏈。

AND BOTH FROM OUR ABILITY TO

和都來自於我們的能力

REACT AND WHAT IS ACTUALLY IN

反應和實際情況是在

THE MAN AND WHAT THEY WANT AND

丈夫和他們想要什麼，以及

WHAT THEY NEED BUT ALSO, IN OUR

他們所需要的，但也在我們

MIND SUSTAINABILITY IS REALLY

心靈的可持續發展是真正的

IMPORTANT.

重要的是。

IT DOES NOT MAKE MUCH SENSE TO

沒有太大的意義

HAVE A SUPPLY CHAIN WHERE WE

有一個供應鏈，我們

WOULD BE SHIPPING LEGO ELEMENTS

將運送樂高元素

ALL OVER THE WORLD.

世界各地。

WE WOULD MUCH MOTHER PRODUCES

我們將更多的母親生產

PACKAGES VERY CLOSE TOGETHER IN

在的包裝非常接近。

CONSUMER.

消費者。

TO REACT QUICKLY AND TO HAVE AN

迅速作出反應，並有一個

EFFICIENT SUPPLY CHAIN.

高效的供應鏈。

MOST OF, ALL VERY ALSO HAVE --

大多數，所有非常也有 --

THAT IS WHAT WE ARE GETTING I

這就是我們正在得到的東西

THINK BY ESTABLISHING OURSELVES

認為通過建立自己

IN VIRGINIA.

在弗吉尼亞州。

>> I BELIEVE, MORE THAN OTHER

>> 我相信，比起其他

RELIABLE STORES WORLDWIDE NOW

現在全球的可靠商店

ARE CHINA AS WELL.

也是中國。

A JEWELRY STORE THERE WHICH I

那裡有一家珠寶店，我

WANT TO TALK ABOUT.

想談一談。

THIS BLENDING OF THE PHYSICAL

這種物質的融合

AND THE DIGITAL.

和數字。

FOR LEGO AND WITH THAT MEANS TO

為樂高和與此有關的手段

THE FUTURE.

未來。

BUT ALSO, THE CHALLENGES WE

但同時，我們的挑戰

HAVE SEEN IN LOCKDOWN.

在禁閉狀態下見過的。

AND CHINA, SPECIFICALLY HAVE

和中國，特別是有

YOU SEEN THE SAME KIND OF

你見過同樣的情況嗎？

PANDEMIC BUMPER EFFECT THAT YOU

大流行的豐收效應，你

SAW WITH PEOPLE TRYING TO

看到人們試圖

ENTERTAIN THEMSELVES AT HOME?

在家自娛自樂？

GIVE US A FLAVOR OF WHAT YOU

讓我們瞭解一下你的

ARE SEEING THERE, IN PARTICULAR

在那裡看到的，特別是

AND THE IMPORTANCE OF DIGITAL

和數字的重要性

GROUPS.

群體。

>> YES, I ACTUALLY KNOW A LOT

>> 是的，我其實知道很多

OF JOURNALIST HAVE BEEN WRITING

的記者一直在寫

ABOUT THE FACT THAT IT'S BEEN

關於這個事實，它已經被

SUPER POSITIVE.

超級積極。

WE HAVE SEEN DEMAND SURGING

我們已經看到需求激增

FROM COVID LOCKDOWNS AND THAT I

從covid鎖定和i

THINK IS, THE TWO EFFECTS

想到的是，這兩種效果

ACTUALLY.

實際情況是。

IT HAS BEEN QUITE NEGATIVE AND

它一直是相當消極和

WE HAVE HAD THE FACTORIES

我們已經有了工廠

CLOSED, WE'VE HAD STORES CLOSE.

關閉，我們已經有商店關閉。

PEOPLE CANNOT GET IN SO UNDER

人無法進入，所以在

THE COUNTRY, WE HAVE ACTUALLY

在全國範圍內，我們實際上已經

SEEN QUITE A BIT OF A NEW

見過不少新的

DEMAND AND EXCITEMENT COMING

需求和興奮的到來

WHEN STORES WON REOPEN.

商店何時會重新開業。

SO RIGHT NOW, WHEN HE APPOINTED

所以現在，當他任命

CHINA AND THE LOCKDOWN, THAT IS

中國和封鎖，這就是

A NET NEGATIVE.

淨負數。

YOU CANNOT GET PEOPLE INTO

你不能讓人們進入

STORES, YOU CAN ACTUALLY KNOCK

商店，你實際上可以敲

IT PRODUCTS IF PEOPLE.

它的產品，如果人。

AND THAT SENSE, IT IS LOOKING

和這種感覺，它正在尋找

BETTER NOW THAT THEY ARE

現在更好了，他們是

OPENING UP AGAIN.

再次開放。

WE HAVE SEEN THAT THROUGHOUT

我們已經看到，在整個

THE WORLD THAT AS COVID EASED,

在這個世界上，隨著時間的流逝，我們的生活也在不斷地改善。

AS WE ALL GOT BACK ON THE

當我們都回到了

STREET, INTO STORES, INTO

街上，進入商店，進入

OFFICES AND OUT OF OUR HOMES,

辦公室和我們的家庭之外。

THAT HAS ACTUALLY BEEN

確切地說是

ACCELERATED THE WISH FOR KIDS

加速實現孩子們的願望

TO COME INTO THE BRAND.

來進入這個品牌。

WE HAVE SEEN THAT AS AN

我們已經看到，作為一個

INCREASE IN MOMENTUM AND NOT

動量增加，而不是

THE OPPOSITE.

反之亦然。

>> IT'S SUCH AN IMPORTANT

>>這是一個如此重要的

CLARIFICATION AS WELL.

澄清也是如此。

AND THE, AND IT'S A PHYSICAL

和，而且是一個物理

PRODUCT THAT REQUIRES MAKING

需要製作的產品

SOMEWHERE IN THOSE WAREHOUSES

在這些倉庫的某個地方

AND THINGS HAVE TO BE OPEN.

而事情必須是公開的。

AS TO THE STORES, NEVER MIND

至於商店，不要緊

THE GROWTH THAT YOU'VE SEEN

你所看到的增長

DIGITAL.

數字。

LET'S TALK ABOUT THAT, BLENDING

讓我們來談談這個問題，混合

OF THE DIGITAL AND PHYSICAL

數字和實物的

INTENSIVE.

集中精力。

WHERE CHILDREN PLAY, I BELIEVE

我相信，在孩子們玩耍的地方

YOU ARE TALKING TO EPIC.

你是在和史詩說話。

THE MAKER OF FORTNITE TO WORK

堡壘之夜》的製作者要工作了

OUT HOW LEGO PLAYS INTO THE

出了樂高是如何發揮其作用的。

METAVERSE.

思想上。

WHAT ROLE YOU CAN PLAY IN

你能在其中發揮什麼作用

BUILDING THAT.

建立這一點。

AND A SAFE ONE TO NEIL'S, I

祝你在尼爾家平安無事，我

THINK FOR PARENTS OUT THERE AND

思考的父母在那裡和

PARTICULAR, WE KNOW A LOT OF

特別是，我們知道很多

YOUNG CHILDREN, TWO YOUNG

年輕的孩子，兩個年輕的

PERHAPS.

PERHAPS。

ONE CAN ARGUE ARE PLAYING

可以說是在玩

FORTNITE.

FORTNITE。

HOW DO YOU CREATE A FUN,

你如何創造一個有趣的。

FRIENDLY, SAFE ENVIRONMENT IN

在友好、安全的環境中

THE METAVERSE?

梅特韋爾斯？

WHAT IS THE GAME PLAN?

遊戲計劃是什麼？

>> IT'S A SUPER QUESTION.

>> 這是個超級問題。

THAT IS EXACTLY THE MISSION WE

這正是我們的使命

ARE STARTING OUT TO DO.

著手去做。

WE BELIEVE ACTUALLY BY BLENDING

我們相信，實際上通過混合

EPIC, PROBABLY HAS THE

史詩般的，可能有

STRONGEST TECHNOLOGY

最強的技術

PERFORMANCE WITHIN THE ENTIRE

在整個

MIX OF THOSE CREATIONS.

這些創作的混合。

WITH THE BROWN LIKE THE LEGAL

與法律規定的棕色一樣

BRAND THAT REALLY IS TRUSTED BY

真正受到信賴的品牌

PARENTS AND KIDS FOR BEING

父母和孩子是

SAFE.

安全的。

TO MAKING SURE WE LOOK AFTER

以確保我們照顧好

KIDS IN THE BEST POSSIBLE WAY.

孩子們以最好的方式。

COMBINING THAT, WE SET UP WITH

結合這一點，我們建立了與

THIS MISSION AS YOU SAY TO

這個任務正如你所說的

REALLY CREATE ALSO DIGITALLY, A

真正創造的也是數字的，一個

SUPER SAFE SPACE.

超級安全的空間。

WHERE KIDS CAN ACTUALLY BE THEY

在這裡，孩子們可以真正成為他們

CAN BE SAFE BUT IT NEEDS TO BE

可以是安全的，但需要是

FUN.

樂趣。

A NEEDS TO BE CREATIVE AND