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  • Whether its running, cycling or swimming, group sports are making a comeback.

    無論是跑步、騎自行車還是游泳,團體運動正在捲土重來。

  • And that's something that Alex Rose and Sam Browne were counting on,

    而這正是亞歷克斯-羅斯和薩姆-布朗所指望的東西。

  • as the founders of online sports events booking platform Let's Do This.

    作為在線體育賽事預訂平臺Let's Do This的創始人。

  • They claim that it is the world's largest marketplace for mass participation sports

    他們聲稱,這是世界上最大的大眾參與體育的市場

  • and have already drawn in  investment from sporting stars 

    並且已經吸引了體育明星的投資。

  • like Serena Williams and Usain Bolt.

    像塞雷娜-威廉姆斯和烏森-博爾特。

  • I think we're a bit of a rarity in starting a tech company as two non-technical people.

    我認為我們作為兩個非技術人員創辦科技公司是有點罕見的。

  • Rose and Browne knew each other from childhood, but became good friends

    羅斯和布朗從小就相互認識,但後來成為好朋友

  • while studying at the U.K.'s University of Cambridge.

    在英國劍橋大學學習期間。

  • Both keen runners and cyclists, they founded Let's Do This in July 2017

    他們都是熱衷於跑步和騎行的人,在2017年7月成立了Let's Do This公司

  • following a conversation at the pub about how difficult it was to find and sign up for races.

    在酒館進行了一次關於尋找和報名參加比賽有多困難的談話之後。

  • Browne was already working in the sports industry,

    布朗當時已經在體育行業工作。

  • having co-founded adventure travel company IGO Adventures,

    曾與人共同創辦了探險旅遊公司IGO Adventures。

  • while Rose was working as an associate at a management consultancy.

    當時羅斯在一家管理諮詢公司擔任助理。

  • When did you decide to quit your full-time jobs?

    你們是什麼時候決定辭去全職工作的?

  • And what gave you the confidence to take the plunge to do that?

    又是什麼給了你信心,讓你敢於這樣做?

  • We probably sort of set about it with a combination of naivety and overconfidence.

    我們可能是懷著天真和過度自信的心態來做這件事。

  • And I think looking back on it, if we knew half the things we knew now

    我認為回顧過去,如果我們知道我們現在所知道的一半的事情

  • about the obstacles, you know, that you have to overcome to start a business,

    關於障礙,你知道,你必須克服創業的障礙。

  • I wonder whether we would have quit our jobs to do it.

    我想知道我們是否會辭去工作來做這件事。

  • I think it also caught me at a point where I knew I really hated the job

    我想這也是在我知道自己非常討厭這份工作的時候抓住了我。

  • that I had at the moment. And suddenly the obstacles

    這是我此刻所擁有的。而突然間,障礙

  • in starting a new company suddenly didn't seem so terrifying.

    創辦一家新公司的過程中,突然看起來並不那麼可怕了。

  • So, they decided to set up Let's Do This. The one-stop platform enables people

    是以,他們決定成立 "讓我們這樣做"。這個一站式的平臺使人們能夠

  • to find information on and book onto endurance events across the U.K.

    查找有關英國各地耐力活動的資訊並進行預訂。

  • To cover the initial start-up costs, the pair raised £150,000

    為了支付最初的啟動費用,這對夫婦籌集了15萬英鎊。

  • from a network of London-based angel investors, mostly amateur athletes.

    來自倫敦的天使投資人網絡,大部分是業餘運動員。

  • However, they soon realized that this wouldn't be enough to cover the costs

    然而,他們很快意識到,這不足以支付費用。

  • of hiring software engineers to build the initial platform,

    僱用軟件工程師來建立最初的平臺。

  • so they raised a further £1 million, mostly from the same group of investors.

    所以他們又籌集了100萬英鎊,主要來自同一批投資者。

  • You had to talk to a lot of people to, you know, to find people who were interested.

    你必須與很多人交談,你知道,要找到感興趣的人。

  • But if you can find a problem that people are passionate about then, you know,

    但如果你能找到一個人們熱衷的問題,那麼,你知道。

  • there are always people who are willing to back exciting ideas.

    總有一些人願意支持令人興奮的想法。

  • In 2018, Rose and Browne moved to Palo Alto, in California,

    2018年,羅斯和布朗搬到了加利福尼亞州的帕洛阿爾託。

  • to complete the prestigious Y Combinator start-up accelerator program,

    以完成著名的Y Combinator創業加速器項目。

  • along with another six members of the team.

    與另外六名隊員一起。

  • Y Combinator has been the launching pad for major names like Airbnb and Reddit.

    Y Combinator已經成為Airbnb和Reddit等大公司的啟動平臺。

  • That's when things really began to take off.

    那是事情真正開始起飛的時候。

  • Then this guy, Pete Flint, led a $5 million seed funding round

    然後這個人,皮特-弗林特,上司了一輪500萬美元的種子融資

  • for the company in August 2018. Flint is general partner for

    2018年8月,為該公司。弗林特是以下公司的普通合夥人

  • venture capital firm NFX and is known for being the co-founder

    他是風險投資公司NFX的創始人之一。

  • of online real estate marketplace Trulia, which was bought by its competitor Zillow in 2015.

    在線房地產市場Trulia的負責人,該公司於2015年被其競爭對手Zillow收購。

  • Tennis legend Serena Williams and Olympic gold-medalist Usain Bolt

    網球傳奇人物塞雷娜-威廉姆斯和奧運會金牌得主烏森-博爾特

  • also invested in the seed round.

    也在種子輪投資。

  • That came about because Serena is married to a guy called Alexis Ohanian,

    這是因為塞雷娜嫁給了一個叫亞歷克西斯-奧哈尼安的人。

  • who was one of the co-founders of Reddit, and was part of a very, very early batch of Y Combinator.

    他是Reddit的聯合創始人之一,也是Y Combinator非常、非常早期的一批成員之一。

  • He actually got in touch with us halfway through in one of those emails

    實際上,他在其中一封郵件中,中途與我們取得了聯繫

  • that you can't quite believe you've received, you know, coming from,

    你不能完全相信你已經收到,你知道,來自。

  • without a doubt one of the most famous, well-connected alumni of the program,

    毫無疑問,他是該項目最著名、關係最密切的校友之一。

  • saying that he'd just done his first Spartan Race and loved what we were building,

    他說,他剛剛參加了他的第一次斯巴達比賽,並喜歡我們正在建造的東西。

  • and would be really interested to hear more.

    並將非常有興趣聽到更多。

  • And then at the end of Y Combinator, when you pitch to investors,

    然後在Y Combinator的最後,當你向投資者推銷時。

  • he got back in touch about the opportunity to invest.

    他就投資的機會再次取得了聯繫。

  • And at that point, I think we went back to him and said,

    在這一點上,我認為我們回到了他身邊,並說。

  • 'look, we'd obviously love to take investment from you,

    聽著,我們顯然很願意接受你的投資。

  • but you also happen to be married to one of, if not the greatest female sports women ever.'

    但你也碰巧嫁給了有史以來最偉大的女運動員之一,如果不是的話。

  • The Usain investment was another story where Sam, my co-founder,

    烏森的投資是另一個故事,我的聯合創始人山姆。

  • I think, had seen that he was in London opening a bar,

    我想,已經看到他在倫敦開了一家酒吧。

  • and actually went to the bar opening himself and managed to corner Usain Bolt

    實際上是自己去酒吧開業,並設法將烏森-博爾特逼到牆角

  • and persuade him to have dinner with him, and pitch the idea to him then, and it went from there.

    並說服他與他共進晚餐,然後向他提出這個想法,然後就這樣開始了。

  • A real example of hustling your way into the right investor meeting.

    一個喧賓奪主進入正確的投資者會議的真實例子。

  • Since Rose and Browne set up Let's Do This, the company has raised just over $31 million.

    自羅斯和布朗成立Let's Do This以來,該公司已經籌集了略高於3100萬美元的資金。

  • The London-based company now has 65 employees, up from about 25 members of staff in early 2021.

    這家位於倫敦的公司現在有65名員工,比2021年初的約25名員工有所增加。

  • And a passion for sport is deeply engrained in the company's culture,

    而對體育的熱情也深深地紮根於公司的文化之中。

  • with Olympic gold-medal  rower Constantine Louloudis 

    與奧運金牌賽艇運動員康斯坦丁-盧盧迪斯合影

  • working as vice president of  sales and business operations.

    擔任銷售和業務營運副總裁。

  • But growing the business hasn't been without its issues.

    但業務的增長並非沒有問題。

  • The coronavirus pandemic forced the U.K. to go into lockdown in 2020 and 2021,

    冠狀病毒大流行迫使英國在2020年和2021年進入封鎖狀態。

  • shutting down mass participation events like marathons and triathlons.

    關閉馬拉松和鐵人三項等大眾參與的活動。

  • That dealt a blow to Let's Do This, which at the time listed 18,000 of these kinds of endurance events,

    這對 "我們這樣做 "造成了打擊,當時它列出了18,000項這類耐力活動。

  • making its money from commission on the tickets that are sold through the platform.

    賺取通過平臺銷售的門票的佣金。

  • The firm saw revenues crash  at the start of the pandemic

    該公司在大流行病開始時看到收入崩潰。

  • prompting Rose and Browne  cut their own pay by 70%,

    促使羅斯和布朗將他們自己的工資削減了70%。

  • as well as asking employees to take a 20% reduction in salary.

    以及要求員工減薪20%。

  • They were also forced to close down their office in San Francisco.

    他們還被迫關閉了在舊金山的辦公室。

  • What impact did the coronavirus pandemic have on the business?

    冠狀病毒大流行對企業有什麼影響?

  • It's sort of hard to overstate the impact that it had on the business.

    它對業務的影響有點難以誇大。

  • It was, you know, it was pretty dramatic when it happened.

    這是,你知道,當它發生時,這是相當戲劇性的。

  • The whole market that we operate in had to stop.

    我們所經營的整個市場不得不停止。

  • Overnight there was suddenly no bookings coming from the platform,

    一夜之間,突然沒有來自平臺的預訂。

  • revenue dropped to zero. But I think to be honest with you

    收入下降到零。但我認為對你說實話

  • our concern at the time was almost more for the market that we were in

    我們當時關注的幾乎更多的是我們所處的市場。

  • and the organizers that we're working with, than it was for us.

    和與我們合作的組織者,比起我們來。

  • We were lucky enough to have done our series A round of funding

    我們很幸運地完成了A輪融資

  • a few months before the pandemic happened. And therefore we knew we had cash, you know,

    在大流行病發生前的幾個月。是以,我們知道我們有現金,你知道。

  • a bank account full of cash that would see us through,

    一個充滿現金的銀行賬戶,可以讓我們度過難關。

  • but it was much more about what was, you know, what was this going to do to the market?

    但它更多的是,你知道,這對市場會有什麼影響?

  • How long was this going to last?  

    這將會持續多久?

  • So, in a move that kept the business going, they pivoted into virtual event sign ups.

    是以,在保持業務持續發展的行動中,他們轉向了虛擬活動的報名。

  • Over the summer of 2021, group sports events returned

    在2021年夏天,團體體育活動迴歸

  • as the U.K. government lifted coronavirus social distancing measures.

    由於英國政府取消了冠狀病毒的社會疏遠措施。

  • As a result, Let's Do This has seen a rebound in business,

    是以,"讓我們這樣做 "已經看到了業務的反彈。

  • with 15,000 events now listed on the platform

    現在平臺上列出了15,000項活動

  • and ticket sales doubling week-on-week for a period of around six months.

    和門票銷售在大約六個月的時間裡每週翻一番。

  • Rose is confident this growth will continue as outdoor exercise remains popular beyond the pandemic.

    羅斯相信這種增長將繼續下去,因為戶外運動在大流行之後仍然很受歡迎。

  • Lockdown has shifted how people exercise. You've seen such a huge shift to, you know,

    鎖定已經改變了人們的鍛鍊方式。你已經看到這樣一個巨大的轉變,你知道。

  • at home connected fitness. If you look at the sales around, you know,

    在家連接健身。如果你看一下週圍的銷售情況,你就知道了。

  • whether it's trainers, sneaker sales or bikes, you know, they are,

    無論是培訓師、運動鞋銷售還是自行車,你知道,他們是。

  • you can't buy a roadbike at the moment, they're all sold out.

    你現在買不到公路自行車,它們都賣完了。

  • There's never been so much demand. And so whilst I think there's still some

    從來沒有這麼多的需求。是以,雖然我認為仍有一些

  • nervousness about people booking events, if you look at the broader trends that are

    對人們預訂活動的緊張,如果你看一下更廣泛的趨勢,那就是

  • genuinely upstream of that, whether it's the number of people who downloaded Strava,

    真正的上游,無論是下載Strava的人的數量。

  • you know, which is three times what it's ever been historically,

    你知道,這是它在歷史上的三倍。

  • or the fact that sales of sports equipment have gone through the roof.

    或者說,體育器材的銷售已經突破了屋頂的事實。

  • I think, as we come out the other end, we're expecting next year

    我認為,當我們從另一端走出來時,我們期待著明年

  • to be to be a bigger year than the industry's ever seen.

    這將是一個比該行業有史以來更大的一年。

  • Exercise tracking app Strava said that 1.1 billion activities

    運動追蹤應用Strava表示,11億次活動

  • were uploaded to its platform globally in 2020, up by a third on the previous year.

    2020年,在全球範圍內被上傳到其平臺上,比前一年增加了三分之一。

  • You've seen how young people, particularly young people,

    你已經看到年輕人,特別是年輕人是如何。

  • today want to invest in experiences beyond objects.

    今天,人們希望投資於物品以外的體驗。

  • And then we've seen this wave of growth in athleticism, you know,

    然後我們看到這波運動能力的增長,你知道。

  • it's both the sort of serious triathleteas well as the sort of 5k trot on a on a Sunday afternoon.

    它既是那種嚴肅的鐵人三項運動員,也是那種在週日下午進行5公里小跑的人。

  • So it's just this, you know, people are increasingly healthy.

    所以這只是這個,你知道,人們越來越健康。

  • And as it turns out, you know, that's just accelerated during Covid,

    而事實證明,你知道,這只是在Covid期間加速了。

  • you walk the streets, or you're on the commute, you see so many people on the move.

    你走在街上,或者你在通勤時,你會看到這麼多的人在移動。

  • What are the opportunities and the challenges to the global group sports event market

    全球團體體育賽事市場的機遇和挑戰是什麼?

  • So the opportunity is huge. The Internet loves ticketing businesses.

    是以,機會是巨大的。互聯網喜歡票務企業。

  • Some of the challenge is just pulling this mass of information together,

    有些挑戰只是把這些大量的資訊拉到一起。

  • as well as providing a level of information that gives you a kind of point of view,

    以及提供一定程度的資訊,讓你有一種觀點。

  • like, 'what's the right thing for me?' Plus just growing a business,

    比如,"什麼是適合我的事情?再加上只是發展業務。

  • it's just trying to figure out how to grow a business.

    它只是試圖弄清楚如何發展業務。

  • So what's next for the entrepreneurs?

    那麼,企業家們的下一步是什麼?

  • What's next for us is going internationally,

    我們接下來要做的是走向國際。

  • and that starts with going to the U.S. in January of next year.

    而這要從明年1月去美國開始。

  • And then expanding on from there, I think we've shown a model

    然後在此基礎上擴展,我認為我們已經展示了一個模型

  • and we've shown some traction in the U.K. that can be applied to the same market all over the world.

    而且我們在英國已經顯示出一些牽引力,可以適用於世界各地的同一市場。

  • And then I think eventually, I think our mission goes way beyond running and cycling and triathlon,

    然後我想最終,我認為我們的使命遠遠超出了跑步、騎自行車和鐵人三項。

  • we want to be the online company that gets everyone offline.

    我們希望成為讓每個人都下線的在線公司。

Whether its running, cycling or swimming, group sports are making a comeback.

無論是跑步、騎自行車還是游泳,團體運動正在捲土重來。

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Let's Do It: 兩個大學朋友如何讓塞雷娜-威廉姆斯和烏森-博爾特支持他們的事業 (Let's Do It: How two college friends got Serena Williams and Usain Bolt to back their business)

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    Summer 發佈於 2021 年 10 月 18 日
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