Name: 電子商務（Can Walmart Catch Amazon In E-commerce?）
Uploaded: 2021-02-21T11:05:27.000Z
Duration: 17 min 1 s
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程度副詞

When Amazon started selling more than just books in the

情態副詞

late 1990s, it suddenly entered into a rivalry with

Walmart has been at the helm of American shopping for

It employs more people than any other company in the

world. And 90 percent of Americans live within 10

miles of one of Walmart's more than 4,700 U.S.

stores. The staggering size of Walmart kind of escapes

people. It's the largest corporation in the world in

terms of revenue. Yet when it comes to e-commerce,

Amazon is the clear leader, with 38.7 percent of the

market share compared to Walmart's 5.3 percent.

And with the global pandemic shifting shopper's

behavior for good, dominance in online shopping is now

paramount. So if you're that second site, you got to

be really good. You don't have to be as good as

That's utopia. In perhaps its clearest competitive

move against Amazon to date, Walmart is now launching

Walmart Plus. The membership program is meant to rival

Amazon Prime, offering benefits that can't be

These guys are toe-to-toe and nobody wants to stop

You know, the consumer is ultimately the beneficiary,

clearly. Here's a look at how Walmart Plus compares to

Amazon Prime and all the other ways Walmart is trying

to catch up as the pandemic makes online shopping an

increasingly crucial part of doing business.

Walmart has been working behind the scenes since at

least 2018 to create a competitor to Amazon Prime.

From our data study, we found that two thirds of people

that had already joined our premium loyalty program

Although the landing page says Walmart Plus is coming

soon, the pandemic delayed its planned release in the

spring. Walmart stock surged seven percent when it

looked like it would launch in July, but that didn't

happen either. When Walmart Plus is available, members

will likely pay $98 for benefits like unlimited

same-day delivery on groceries from the 1,600 of its

4,700 plus stores that do grocery delivery n ow.

When we did our data study, 81 percent of the consumers

joined Amazon Prime because of faster free shipping.

Only two percent joined because of grocery delivery.

So I think it's a real opportunity to leverage what

they already have in groceries and maybe what Prime

doesn't. And just this week, Walmart announced a

partnership with Instacart, testing out same-day

grocery delivery in four markets across California and

Oklahoma. Other perks are rumored to include early

access to sale events, discounts at gas stations

outside of Walmarts and Walmart-owned Sam's Club

stores and reserved parking spots in store lots.

As you think about Prime, 150 million, why would you go

head to head with that? If you take a unique approach,

which it sounds like Walmart is doing, you might be

Amazon launched Prime for $79 a year in 2005, at a time

when Walmart's profits were greater than all of

Amazon's revenue. If you look back at 2005 Prime had

one benefit, fast and free shipping, two-day shipping,

Fifteen years later, some 150 million Prime members pay

$119 a year for one-day shipping on more than 10

million items with no minimum purchase amount,

same-day shipping on some three million items,

two-hour grocery delivery in 2,000 plus cities, deals

and sales events like Prime Day and access to Amazon's

entertainment branch, Prime Video, Amazon Music, Prime

It's a pretty compelling value proposition, and that's

what anyone will have to deal with, w hat if they want

Walmart doesn't have any entertainment offerings of its

P rime members make up about 65 percent of Amazon's

customers and the program has a 95 percent renewal

Walmart started chasing this type of loyal customer in

May 2019 by offering free next-day delivery on orders

over $35, less than a month after Amazon announced its

With Walmart Plus, all orders will default to free

Despite the launch of Walmart Plus and free fast

shipping, Walmart still lacks one big thing that

Walmart.com has about 50,000 vendors selling items

That's why in 2016, Walmart bought discount online

retailer Jet.com for 3.3 billion dollars.

The acquisition brought relationships with a slew of

brands that were already comfortable selling on

They are on track to more than quadruple their online

It was an uh-oh moment for every other brick-and-mortar