Name: 疫情恐慌、網上交易稀釋了美國黑色星期五的人流。 (Pandemic fears, online deals thin U.S. Black Friday crowds)
Uploaded: 2020-12-01T19:46:01.000Z
Duration: 2 min 10 s

there was no crushing wave of customers climbing over each other for a good deal this year.

今年沒有出現客戶相互攀比的碾壓式優惠浪潮。

Instead, masked shoppers quietly lined up Friday morning in front of big retailers across the country, turning up in smaller numbers as early online deals and concern about the Cove in 19 spike dulled enthusiasm for trips to the mall.

相反，蒙面購物者在週五早上悄悄地在全國各地的大型零售商面前排隊，人數較少，因為早期的在線交易和對Cove在19日飆升的擔憂沖淡了前往商場的熱情。

Buffalo, New York resident Aaron Browning is enjoying the change.

紐約水牛城居民亞倫-布朗寧正在享受這種變化。

You know I'm liking it more this year because of the crowds.

你知道今年我更喜歡它，因為人多。

Retailers transformed the traditionally busy shopping day that comes the day after Thanksgiving, employing new measures amid the pandemic, including temperature checks, curbside pickup and in store traffic.

零售商改變了感恩節後一天的傳統繁忙購物日，在疫情中採用了新的措施，包括溫度檢查、路邊取貨和店內交通。

That's his retailers from target to Coles and Walmart rolled out online winter holiday promotions in October to capture holiday related spending as early as possible.

這是他從target到Coles和沃爾瑪的零售商在10月份推出了在線冬季假日促銷活動，以儘早抓住假日相關的消費。

Blake Davillier, vice president of stores for Old Navy on the East Coast, has noticed the difference, so customers are choosing to shop online.

老海軍在東海岸的門店副總裁Blake Davillier已經注意到了這種不同，所以顧客都選擇在網上購物。

他們選擇通過我們的應用來購物。

We also started our promo earlier this year to accommodate customers and to try and spread out some of that customer traffic over a wider period of time.

今年年初我們也開始了我們的促銷活動，以適應客戶的需求，並試圖在更大的範圍內分散部分客流。

Adobe Analytics expects Black Friday and Cyber Monday.

Adobe Analytics預計，黑色星期五和網絡星期一。

2022 still become the two largest online sales days in history, with Black Friday online sales between 8.9 and $10.6 billion.

2022年仍然成為歷史上最大的兩個網絡銷售日，黑色星期五的網絡銷售額在89億到106億之間。

Despite economic challenges nationwide, the National Retail Federation forecasts US holiday retail sales will increase between three and 6% over 2019.

儘管全美面臨經濟挑戰，但美國全國零售聯合會預測，美國假日零售額將比2019年增長3至6%。

That compares with an average annual increase of 2.5% over the past five years.

 Taylor Schreiner, director of Adobe Digital Insights, says that's a big deal, and just to put that in perspective, we're forecasting $189 billion for the entire holiday season, which represents about two years worth of growth happening just this holiday. 

Adobe Digital Insights總監Taylor Schreiner表示，這是個大問題，只是為了讓大家瞭解這個問題，我們預測整個假日季的銷售額為1890億美元，這代表著僅在這個假期就發生了大約兩年的增長。