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  • Earlier this year when China was under lockdown because of the coronavirus, this phrase started trending on the Chinese Internet.

    今年稍早中國因新冠疫情而封城時,這句話開始在他們的網上流行起來。

  • So what does revenge spending mean?

    那麼報復性消費是什麼意思呢?

  • And why did it start trending?

    而為什麼它會流行起來呢?

  • In Chinese, using "revenge" before a verb is quite common.

    在中文中,把「報復」放在一個動詞前是很常見的。

  • For example, revenge dating means going on a Tinder spree after you've been dumped.

    比如,報復性約會是你在被甩後大玩特玩Tinder。

  • Revenge eating is what happens after you come off a diet and you end up binge eating everything in front of you.

    報復性飲食是你在節食後去大吃特吃你眼前的各種東西。

  • So you might be able to guess what revenge spending is.

    所以你也許能猜到報復性消費是什麼意思了。

  • In this context, the revenge is not literal.

    在這個情況下,報復不是字面上的意思。

  • You're not necessarily getting back at someone or something per se.

    你不一定是在報復某人或某事本身。

  • Rather, it's irrational overcompensation for something.

    事實上,是不理性的過度消費或做某件事。

  • So back to revenge spending.

    回到報復性消費。

  • The phrase actually dates back to the 1980s, when there was a surge in spending after China's economy opened up.

    這個詞實際上可以追溯到 1980 年代,當時中國經濟開放後消費激增。

  • It was a reaction to years of abject poverty and economic paralysis.

    這是對多年來的貧困和經濟癱瘓所做出的反應。

  • Finally, people had money to spend and demand for luxury goods spiked.

    終於,人們有錢花了,對奢侈品的需求量激增。

  • This year, revenge spending is resurfacing in another context:

    今年,報復性消費又在另一個背景下重現。

  • The coronavirus.

    新冠疫情。

  • It's specifically referring to post-quarantine shopping sprees.

    具體指的是隔離後的購物狂潮。

  • After a lockdown, China started reopening its economy in March.

    在封城後,中國從3月份開始重新開放經濟。

  • The belief was that shoppers would come out of quarantine and overcompensate for months of boredom by making more purchases than normal, with or without rationality.

    大家相信消費者結束隔離生活後,會通過購買比平時更多的東西來補償這幾個月以來的無聊生活,無論是否是理性的。

  • Like these guys.

    就像這些人一樣。

  • "Revenge spending" already started trending in February, when China was in the middle of its coronavirus battle, and peaked on March 5th, when the economy started reopening.

    「報復性消費」在2月份已經開始出現趨勢,當時中國正對抗新冠病毒,然後在在3月5日,經濟重新開放時,達到頂峰。

  • When lockdown restrictions in China were eased in early April, long lines could be seen at popular tourist destinations.

    4月初,當中國的隔離限制放鬆時,可以在熱門旅遊點看到長長的隊伍。

  • Government started giving away vouchers to encourage spending, and this Hermes shop in Guangzhou made 2.7 million in sales when it reopened on April 11th.

    政府開始發放消費券來鼓勵消費,在4月11日重新開業時,廣州這家愛馬仕的銷售額達到270萬。

  • Tatler reported this to be the highest revenue made in a single day for a boutique in China.

    《 尚流》報道稱這是在中國精品店的單日最高收入。

  • So are most people revenge spending?

    那麼大多數人都會報復消費嗎?

  • We went to the streets of Shanghai to find out.

    我們到了上海的街頭來尋找答案。

  • So while revenge spending might be trending online, in real life, the response is mixed.

    所以說,雖然報復性消費在網路上蔚為風潮,但現實中的反應各異。

  • According to one survey conducted by a Chinese consulting company, most people would rather make and save money than spend.

    根據中國一家諮詢公司的調查,大多數人寧可賺錢省錢,也不願意花錢。

  • Most people simply can't afford to spend.

    大多數人根本無力消費。

  • These households said that their income would shrink in 2020.

    這些家庭的收入將在2020年縮水。

  • So while "revenge spending" is a buzzword on the Chinese Internet, it seems like it's just a trend for the people who can afford it.

    所以,雖然「報復性消費」是中國互聯網上的一個流行語,但這只是對有能力買的起的人而言的一個風潮。

Earlier this year when China was under lockdown because of the coronavirus, this phrase started trending on the Chinese Internet.

今年稍早中國因新冠疫情而封城時,這句話開始在他們的網上流行起來。

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為何人們疫情隔離後會瘋狂購物? (Why People Went on Shopping Sprees After Quarantine - The Internet Explained (E4))

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    林宜悉 發佈於 2022 年 09 月 18 日
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