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  • -Guy, thank you so much

    -蓋伊,非常感謝你

  • for coming back to the show and coming on.

    對於回來的節目和來上。

  • -Thank you for having me. It's great to see you.

    -謝謝你邀請我。謝謝你邀請我,很高興見到你

  • Seeing you is like -- it's like going back in time

    見到你就像... 就像回到了過去一樣

  • to a better time.

    到一個更好的時代。

  • 'Cause the last time I saw you was a better time.

    因為我最後一次見到你是更好的時間。

  • -It actually was.

    -其實是的

  • But you still continue to crush it.

    但你還是繼續粉碎它。

  • I want to get into your shows, but also congrats on the book.

    我想進入你的節目,但也恭喜你出書。

  • Number one. Not too shabby, buddy.

    第一。不太寒酸,夥計。

  • -Thank you. -I don't know how you

    -謝謝你-我不知道你是怎麼

  • had time to write a book, but you're putting out new episodes

    有時間寫一本書,但你把新的劇集

  • of "How I Built This" and you started a live version

    "我是如何建造的",而你開始了一個現場版本

  • I want to talk about, the "Resilience" series.

    我想說的是,"復原力 "系列。

  • How did this come about? Was it your idea?

    這是怎麼來的?是你的主意嗎?

  • Did you go like, "Hey this is a perfect time to talk to

    你有沒有去像,"嘿,這是一個完美的時間來談

  • these entrepreneurs and CEOs

    這些企業家和CEO

  • about what they're doing during COVID?

    關於他們在COVID期間做什麼?

  • -Once the pandemic hit, it was clear that

    -一旦流行病來襲,很明顯的是

  • our community needed a gathering place,

    我們的社區需要一個聚集地。

  • because a lot of people who listen to the show are

    因為很多人誰聽的節目是

  • entrepreneurs, or they have small businesses.

    創業者,或者他們有小企業。

  • And people were and still are freaking out.

    而人們當時和現在都嚇壞了。

  • And so we wanted to create a place where

    所以我們想創造一個地方

  • we could bring on well-known entrepreneurs,

    我們可以引進知名企業家。

  • from like Airbnb and Lyft and, you know, and Slack,

    從像Airbnb和Lyft和,你知道,和Slack。

  • and talk to our audience and basically describe

    並與我們的觀眾交談,基本描述了

  • the challenges they're facing, too.

    他們面臨的挑戰,也。

  • So in a way we wanted to sort of say, "Look, you know,

    所以在某種程度上,我們想說,"你看,你知道,

  • you're not the only one, and here's how other people

    你不是唯一的一個,這裡的其他人是怎樣的

  • are building resilience, and here are some of

    正在建設復原力,以下是其中的一些。

  • the creative ways they're actually keeping

    他們實際保持的創新方式

  • their businesses alive, and it's been amazing.

    他們的企業活著,這是驚人的。

  • We're doing a video podcast twice a week.

    我們正在做一個視頻播客,每週兩次。

  • We've done it since early April.

    我們從4月初就開始做了。

  • And it's been so fun. And we take live questions.

    而且它是如此的有趣。我們接受現場提問。

  • It's been amazing. -Yeah.

    它是驚人的。-是啊

  • Let's talk about your new book. It just announced that it's

    讓我們來談談你的新書。它剛剛宣佈,它是

  • on the "New York Times" bestseller's list,

    在 "紐約時報 "的暢銷書排行榜上。

  • and hit number one on "The Wall Street Journal's"

    並在 "華爾街日報 "上排名第一。

  • best-selling business books. Congrats, buddy.

    暢銷商業書籍。恭喜你,夥計。

  • -Thank you. -I love it.

    -謝謝你.-我喜歡

  • I don't want it to end.

    我不希望它結束。

  • I'm thanking you for autographing it for me,

    謝謝你幫我簽名。

  • by the way.

    順便說一句,

  • I appreciate that. Here. I have it right here.

    我很感激給你我有它就在這裡。

  • -You're welcome.

    -不客氣

  • -"Jimmy, hope you like book. Guy."

    -"吉米,希望你喜歡這本書。蓋伊"

  • I mean, your handwriting is different

    我是說,你的字跡不一樣

  • than what I thought it would be, but interesting.

    比我想象的要好,但很有趣。

  • "Hope you like book." Well, that's interesting.

    "希望你喜歡這本書"嗯,這很有趣。

  • Uh... [ Laughter ]

    呃... [笑]

  • When you're putting this together, did you go back

    當你把這個放在一起,你有沒有回去。

  • and listen to all the interviews you've done?

    聽聽你做過的所有采訪?

  • I mean, it seems intense.

    我的意思是,它似乎激烈。

  • -Yeah, I mean, I interview people for three or four

    -是的,我的意思是,我採訪的人三四個

  • or sometimes five hours.

    或有時5小時。

  • We only put an hour on the show.

    我們只放了一個小時的節目。

  • But really what was amazing,

    但真正令人驚奇的是。

  • and the insight I really walked away from

    和我真正走出來的見解

  • after really trying to put the book together,

    在真正想把這本書整理出來的時候。

  • was that entrepreneurship is actually a mindset.

    是,創業其實是一種心態。

  • It's a way of thinking. It's a way of operating.

    這是一種思維方式。這是一種操作方式。

  • It's a series of skills that you can learn.

    這是一系列的技能,你可以學習。

  • It's solving problems. It's overcoming obstacles.

    這是解決問題。它是克服障礙。

  • It's dealing with the fear of rejection.

    這是在處理被拒絕的恐懼。

  • And the only difference between the people that I profile

    而我所介紹的人之間唯一的區別就是

  • in the book and, you know, the rest of us,

    在書中,你知道,我們其餘的人。

  • is that they walked into the phone booth and put on the cape,

    是他們走進電話亭,穿上披風。

  • and the idea behind the book, really,

    以及這本書背後的理念,真的。

  • is to be the phone booth for people who are ready

    是為準備好的人提供電話亭

  • to put on the cape. -Yeah. Anyone can do it.

    穿上披風。-是啊,誰都可以做任何人都可以做到這一點。

  • It's just -- they didn't have any special skills

    只是... ... 他們沒有任何特殊的技能。

  • that you don't have.

    你沒有的。

  • You know, you talk about something in the book

    你知道嗎,你在書中提到了一些東西

  • called the founder's dilemma, which I find very interesting.

    稱為創始人的困境,我覺得很有意思。

  • This is when a company becomes a success,

    這時,公司就會成為一個成功的公司。

  • and the founder has to choose between

    而創始人必須在以下兩者之間做出選擇

  • having his company, having control of the company,

    有他的公司,有公司的控制權。

  • or selling it for a lot of money.

    或賣出很多錢。

  • -Right.

    -右邊

  • -But you say that there's a third option.

    -但你說還有第三種選擇。

  • -There is, right?

    -有的,對嗎?

  • And it sounds very simple, but it's happiness.

    而這聽起來很簡單,但這就是幸福。

  • Like, here's the thing, Jimmy.

    事情是這樣的,吉米。

  • The vast majority, I would say virtually every person

    絕大多數人,我想說幾乎每一個人

  • who's been on "How I Built This,"

    誰一直在 "我是如何建立這個,"

  • whether it's Howard Schultz of Starbucks

    不管是星巴克的霍華德・舒爾茨,還是其他的公司,都是如此。

  • or Payal Kadakia who founded Classpass,

    或創立Classpass的Payal Kadakia。

  • they don't go into starting a business to become rich.

    他們不會去創業致富。

  • They go in to solve a problem.

    他們去解決一個問題。

  • Because a business essentially, that's what it is.

    因為一個企業本質上,就是這樣的。

  • It's, there's a problem, and I'm going to solve it

    這是,有一個問題,我要解決它。

  • with a product or service.

    與產品或服務。

  • Right? -Yeah.

    對嗎? -是的-是的

  • -So Howard Schultz wanted to solve it

    所以霍華德-舒爾茨想解決這個問題。

  • by brewing better coffee and Payal Kadakia

    通過沖泡更好的咖啡和Payal Kadakia。

  • wanted to solve it by creating a more efficient way

    想通過創造一種更有效的方式來解決這個問題。

  • to sign up for fitness classes.

    來報名參加健身班。

  • The reality is many of the founders I've interviewed

    現實情況是,我採訪過的很多創始人

  • who have sold their businesses too early

    過早賣掉生意的人

  • have walked away with a lot of money,

    已經走了很多錢。

  • but in many cases it hasn't left them happier

    但在許多情況下,這並沒有讓他們更快樂。

  • because what really motivates them is the camaraderie

    因為真正激勵他們的是友情。

  • of a team, is a sense of purpose, is a mission, right?

    一個團隊的,是一種目標感,是一種使命感,對吧?

  • And so that's what gets us out of bed in the morning.

    所以這就是我們早上起床的原因。

  • It's not having piles of money. It's having a mission.

    這不是有一堆錢。而是有一個使命。

  • It's having a sense of purpose.

    就是有一種使命感。

  • It's having a reason to take on the world.

    這是有一個理由去對抗這個世界。

  • And I found that again and again with founders,

    而我發現,創始人一次又一次的。

  • and I think that's really what makes

    我認為這才是真正的原因

  • entrepreneurship so special

    創業精神

  • is that the vast majority of people who go into it

    是,絕大多數人都會去做。

  • don't do it for the money.

    不要為錢而做。

  • -Who is the founder of Dropbox?

    -Dropbox的創始人是誰?

  • -Drew Houston is a great example.

    德魯-休斯頓就是一個很好的例子。

  • He's going to be on the show in a couple weeks.

    他幾周後就要上節目了。

  • I mean, he is worth billions of dollars.

    我的意思是,他是價值數十億美元。

  • -Yeah. -He didn't go into it

    -是的 他沒有去做這件事

  • wanting to, knowing he was ever going to be a billionaire.

    想,知道自己曾經要成為億萬富翁。

  • And to him it's just a number on paper.

    而對他來說,這只是一個紙上的數字。

  • But I asked him in my interview recently, you know,

    但我最近在採訪中問他,你知道嗎?

  • "What do you think --" He is only 37 years old.

    "你覺得..."他只有37歲。

  • "What do you think about the future?

    "你對未來怎麼看?

  • Do you think you'd want to sell and walk away

    你覺得你會不會想賣掉然後離開?

  • and, you know, kind of just live your life

    而且,你知道,那種只是過你的生活。

  • sipping margaritas on the beach?"

    在海灘上喝著瑪格麗特酒?"

  • And he said, "You know, there's no way I would want to do that,"

    他說,"你知道,沒有辦法,我想這樣做,"

  • for the exact reasons I just described --

    就像我剛才說的那樣

  • because there's a mission, there's a team,

    因為有一個任務,就有一個團隊。

  • there's a reason, there are problems to solve.

    是有原因的,有問題要解決。

  • And that's what motivates him. That's what gets him excited.

    這就是他的動力。這就是讓他興奮的原因。

  • -I just want to say please keep doing what you're doing

    -我只想說,請繼續做你正在做的事

  • because we need it right now more than ever.

    因為我們現在比以往任何時候都更需要它。

  • Guy Raz, everybody. His book "How I Built This"

    蓋-拉茲 各位他的書 "我是如何建造的"

  • is available now, and when you come back

    現已上市,等你回來

  • I really want an actual signed copy if you don't mind.

    如果你不介意的話,我真的想要一本真正的簽名本。

  • -I promise. -Guy Raz, everybody.

    -我保證.蓋-拉茲,各位.

  • We'll be right back with a performance

    我們很快就會回來表演

  • from Lele Pons and Guaynaa. Stick around.

    從Lele Pons和Guaynaa。呆在這裡。

  • ♪♪

    ♪♪

-Guy, thank you so much

-蓋伊,非常感謝你

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A2 初級 中文 創始人 解決 公司 蓋伊 採訪 霍華德

蓋伊-拉茲分解為什麼任何人都可以成為一個企業家 (Guy Raz Breaks Down Why Anyone Can Be an Entrepreneur)

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    林宜悉 發佈於 2020 年 10 月 24 日
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