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fashion is innovation.
It's the cutting edge of how we look, how we think and how we feel.
Flashback 17 hundreds A growing middle class Once intricate embroidery and patterns, fabrics inspired by player pianos, inventors create a loom that takes instructions from a mechanical drum booth.
Speed reached.
Inaccessibility of designers revolutionised chemistry, electricity and steam conjure new material that lighter stretch here and more suffering than ever.
Women's work is well defined and with its society's perception of their bodies.
Watch out.
Here comes sportswear, swimsuits, celebrating action, physicality and leisure politics.
Protests and rock and roll give us many steps.
Bellbottoms, gender nonconformity and flower power.
A new era on Wall Street sees men and women compete in power suits.
Dress for success, uniformed yields to more and more casual daytime looks that expresses and enables creativity.
Technology begins to play a bigger and bigger role in our daily lives.
Phones become fashion, computers become close clique style goes global, social fast.
Fashion brings the catwalk to the streets like this, fashion is about more than keeping.
It's about designing the future we want to live in.
Will we demand sustainable materials that safeguard our environment, will we grow our clothes in bats or print them in our homes.
And when we're able to use three D digital design to create clothing, all those custom threads eliminate manufacturing waste A, R and B are transformed, turning our living rooms into show rooms, dressing rooms and even cat.
Or will technology transformed in store experience into something entirely new?
Innovation isn't a fat.
Its fuel Fashion Express is not only who we are but who we want to become.