Soassoonastheygetinto a situationwherethey'rehavingtroublesleepingorthequalityoftheirsleepchanges, that's whenpeoplestarttoreallyampupandgetworriedabouttheamountandthequalityofsleepthatthey'regetting.
It's unbelievablehowmanypeoplehavesleepproblems.
I mean, thedatanowwouldsuggestupwardsof 70 to 90 millionpeople, atleastjustintheUnitedStates, havegotsomeissueasleep.
Sleepeffects, everyorgansystemandeverydiseasestate, literallyeverythingyoudo, youdobetterwith a goodnight's sleep.
I liketoteachpeopleaboutsleepbecause I thinkit's probablyoneofthemosteffectivethingsthat I cando.
Nobody's everbeentaughtaboutsleepintheirlives, and I thinkthatif I canteachthemaboutitnow, wecanseerealdividendsinthefuture.
I thinkwhat I'm bringingtothetablewhenwe'retalkingaboutthisquestisactionableknowledge.
Youknow, I couldtalkaboutallkindsofdifferentneurochemistryandneurobiologyandallthatkindoffunstuff.
Butwhatmyrealgoalhereisistogiveyoutheinformationthatyou'relookingforin a way, shapeandform, thatyoucoulddosomethingwithimmediatelyandhave a greateffectonyouroverallsleep.
Theinformationisallresearchbased, so I don't doanythingwithoutdata, butitalsocomesfrommyyearsofexperienceofworkingwithmypatientsover 20 years a CZ.