每日口說挑戰流行文化：廣告的巧妙技巧 (POP CULTURE: The Clever Tricks of Advertising)

Hi, everyone. It's Nina again. How are you guys doing? Today's topic is advertising. Advertising is almost inseparable from modern life. We see advertisements every day in our daily lives, whether watching videos on YouTube or scrolling through random posts on Instagram. The Ads are everywhere! Today's ads are so creative, and it seems like the advertisers know what people want. But advertisements weren't always like this. Advertising was a more straightforward business back in the early 19th century. At that time, ads only show people what the product is, the price, and how to use it. How did these ads become the ads or commercials we see today? Let's watch the video together to find out the answer!

And today’s sentence is…

Sentence

It's brilliantly latched onto our deepest and, at the same time, our most elusive inner longings.
它成功地抓住我們最深，也最難以捉摸的內心渴望。

Pronunciation tips

1. brilliantly (the pronunciation of "t")
2.latched onto (linking sound)
3. elusive (the pronunciation of "e")

Vocabulary

1. latch onto sth (ph.)
to become connected to or to become interested in something
與…產生聯繫；抓住；盯上
Eg. He latched onto me at the door, saying that I must stay one more night.
他在門口抓著我不放，執意要我多留宿一晚。

2. elusive (adj.) [ɪˋlusɪv] /iˈluː.sɪv/
difficult to describe, find, achieve, or remember
難以描述、找到、達成或記起的；難以捉摸
Eg. The answer to the question remains as elusive as ever.
這問題的答案仍然不得而知。

3. inner (adj.) [ˋɪnɚ] /ˈɪn.ɚ/
inside or contained within something else
裡面的；內在的
Eg. One's inner beauty is what truly matters.
人的內在美才是真正重要的。

Alright, that's all for today's episode. Have you ever seen a commercial that really impressed you? Advertisers today know well about people's deepest desires. We want to have better careers, stronger relationships, and greater confidence. And advertisers connect their commercials and ads to those things, creating an appealing image for their products. I personally like Thai commercials very much. Their commercials are always funny, touching, and creative. Sometimes you don't even realize that you're watching a commercial. Although the product itself may not help us achieve our goals or solve our problems, it reflects an ideal future people want. Do you prefer modern advertising or advertising back in the 19th century? Share an ad or commercial you like the most with us in the comment section. And don't forget to record today's sentence! I'm Nina. See you in the next episode.

☺It's brilliantly latched onto our deepest and, at the same time, our most elusive inner longings.
它成功地抓住我們最深，也最難以捉摸的內心渴望。
【心得】消費者想買到的是廣告商為商品所打造出的幻想情境，但往往事以願違，商家只賣商品XD
■latch onto sth [lætʃ ˋɑntu] (ph.) 與…產生聯繫、與…産生關聯；抓住；盯上；對…産生濃厚的興趣；理解、懂得
■latch [lætʃ] (n.C)閂；門閂；窗閂；碰鎖、彈簧鎖
(vi.&vt.) 用閂(把…)閂上；用碰鎖(把…)鎖上
■elusive [ɪˋlusɪv] (adj.)難以描述的；難以理解的；難以記起的、易忘的；難以達到的；難以抓住的；難以找到的；難捉摸的；逃避的、躲避的

It's brilliantly latched onto our deepest, and at the same time, our most elusive inner longings. 它成功地抓住我們內心最深處，也最難以捉摸的私密渴望。

◆ brilliant [ˋbrɪljənt]
(adj.) 傑出的,優秀的,輝煌的,出色的;光輝的,明亮的,色彩豔麗的;才華橫溢的,技藝高超的,英明的;極為順利的
(n.)(琢磨而成的)多面形鑽石;3.5磅因的鉛字(最小號的鉛字)
◆ longing [ˋlɔŋɪŋ]
(n.)渴望,熱望
(adj.)渴望的,極想得到的

◆ latch [lætʃ]
(vt.)用閂把…閂上,用碰鎖把…鎖上
(vi.)閂上,用碰鎖鎖上;抓住,佔有,理解[(+on/upon)]
(n.)閂,門閂,窗閂;碰鎖,彈簧鎖
◆ latch onto sth : (ph.) 與…發生聯繫,與…産生關聯;對…産生濃厚的興趣;抓住,盯上

◆ elusive [ɪˋlusɪv] (adj.) 難以描述(或找到,達到,記起)的,難以理解的;困難的;逃避的,躲避的;無從捉摸的,油滑的,容易忘記的
◆ inner [ˋɪnɚ]
(adj.)內部的,裡面的;親密的,核心的;思想的,精神的,內心的;隱晦的,含蓄的;秘密的
(n.)內部,裡面;接近靶心部分,射中接近靶心部分的一發

最近也在規劃廣告腳本，真D難。
_(:з」∠)_

Day1164
It’s brilliantly latched onto our deepest and, at the same time, our most elusive inner longings.

Day 41!

It's brilliantly latched onto our deepest and, at the same time, our most elusive inner longings.
它成功地抓住我們最深，也最難以捉摸的內心渴望。