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每日口說挑戰偷偷告訴你:商標背後的秘密! (What makes a truly great logo)

主持人 : Benson Tsai
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How do we make a great logo?

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挑戰紀錄

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累計挑戰 0 天

今日挑戰句子

影片不是英文?
偷偷告訴你:商標背後的秘密! (What makes a truly great logo)
The shoes were good and then the genius of Nike's marketing apparatus made us further associate that product.
這些鞋子很不錯,後來 Nike 神來一筆的行銷手法讓我們更進一步的看待這個勾勾的涵義。
句子選自此影片:偷偷告訴你:商標背後的秘密! (What makes a truly great logo)

學習重點

1. genius天資,天才

genius

[dʒinjəs](n.)天資,天才

2. apparatus手法

apparatus

[æpəˋretəs](n.)手法

3. associate將…(與…)聯繫起來

associate

[əˋsoʃɪ͵et](v.)將…(與…)聯繫起來

associate

[əˋsoʃɪɪt](n.)朋友;同事

今日已有 0 人參加每日口說挑戰

Benson Tsai5 年前

Intro:
What’s up VoiceTubers, hope you’re all having an awesome week! Have you ever wondered why certain logos look like they are now? Like McDonalds, Puma or Nike. I think when starting your own company, the logo is very important as it represents the company and people can remember it easily. For example, when we see the tick sign the first thing we think of is Nike’s slogan “Just do it” or when we see the big yellow M, we know it’s Mcdonalds. So what does it take to make a truly good logo? Well let's find out in today's video so let's get to it.

Sentence:
The shoes were good and then the genius of Nike's marketing apparatus made us further associate that product.
這些鞋子很不錯,後來 Nike 神來一筆的xing行銷手法讓我們更進一步的看待這個勾勾的涵義。

Pronunciation Tips:

Associate - 4個音節 裡面的C是發sh的音
Apparatus US: /ˌæp.əˈræt̬.əs/ UK: /ˌæp.əˈreɪ.təs/
Executive - 4個音節,重音在第二個音接。而且 x 有點像gs 的音。


Vocabulary:
1. genius (N.) KK[ˋdʒinjəs] IPA/ˈʤiːniəs/
天資;天才 very great and rare natural ability or skill, especially in a particular area such as science or art.

Kevin is a genius for finding a way to get out of the forest when we were lost.
Kevin 是一個天才,當我們迷路的時候他找到出去的路了。

2. apparatus (N.) KK[͵æpəˋretəs] IPA/ˌæpəˈreɪtəs
手法 the functional processes by means of which a systematized activity is carried out

The demonstrators set up a piece of apparatus for the experiment
示範者為了實驗搭建一個設備。

3. associate (V.) KK[əˋsoʃɪ͵et] IPA/əˈsəʊʃɪeɪt/
將…(與…)聯繫起來 to connect someone or something in your mind with someone or something else

在這邊和大家介紹另一個用法就是
Be associate with sb
to spend time with a group of people, especially people who are disapproved of
與(尤指他人不贊同的人)交往

Diana associated herself with some pretty strange people recently.
Diana 最近和一些滿奇怪的人來往。

associate (N.) KK[əˋsoʃɪɪt] IPA/əˈsəʊʃɪɪt/
朋友;同事 someone who is closely connected to another person as a companion, friend, or business partner

Gus has many associates that respect him for his hardwork in the company.
Gus 有許多同事對他在公司的辛勤工作表示敬意。

Outro
That’s it for today, now we understand how to make an awesome logo if we ever need to. I think it takes a lot of creativity to make a really great logo, there's so many things you need to consider so that you can attract the peoples eye. Have you had any experience designing a logo? If so leave a comment below and tell us your experience! I think logos and slogans are very similar as good slogans and logos are easily memorized, such as the McDonald’s slogan (sings) du du du I’m lovin it”. Anyway hope you enjoy today's episode and I’ll see you next time, Peace!

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unickname5 年前

☺The shoes were good and then the genius of Nike's marketing apparatus made us further associate that product.
這些鞋子很不錯,而後來 Nike 還運用了超神的行銷手法讓我們更進一步地將他們家的產品與運動機能聯想在一起。
【心得】我覺得勾勾運動鞋確實好穿也耐穿。
■genius [dʒinjəs] (n.C)天才、英才;對別人有巨大影響的人
(n.U)天資、天賦、才華;創造力
(n.S)才能、才幹[(+for)];(民族、時代、地方等的)特質;精神
■apparatus [͵æpəˋrætəs] or[͵æpəˋretəs](n.C or U;複數形:apparatuses, apparatus )機器、儀器、設備、裝置;(人體)器官
a piece of apparatus一台儀器
(n.C.) (尤指政府)機構、組織、機制
■associate [əˋsoʃɪet] or [əˋsosɪet](vt.)把...和...聯繫在一起、把…聯想在一起[+with]
associate A with B [əˋsoʃɪet] or [əˋsosɪet] (vt.) 把 A 和 B 聯繫/牽扯在一起
(vi.)與(尤指他人不贊同的人)結交、交往[+with]
(n. C)(有緊密關係的)夥伴、同事、朋友、合夥人;有關連的事物
[常大寫]準學士學位獲得者;準會員
(adj.) 副的;準的;非正式的、半正式的[接於名詞前];有聯繫的;聯合的

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Leeway5 年前

The shoes were good and then the genius of Nike's marketing apparatus made us further associate that product.

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Howard Lin5 年前

The shoes were good and then the genius of Nike's marketing apparatus made us further associate that product.

apparatus [æpəˋretəs] (n.) 手法
Back from sick and keep going on!!!

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upu5 年前

古德

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Vera Shu5 年前

商標很厲害!!!

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EmmaGo5 年前

The shoes were good and then the genius(/ˈdʒiː.ni.əs/技藝高超n.) of Nike's marketing(/ˈmɑːr.kɪ.t̬ɪŋ/行銷n.) apparatus(/ˌæp.əˈreɪ.təs/手法n.) made us further(/ˈfɝː.ðɚ/更大程度地adv.) associate(/əˈsoʊ.ʃi.eɪt/將...聯想在一起v.) that product.
這些鞋子很不錯,後來Nike 技術高超的行銷手法更進一步使我們(將商標)聯想到該商品。

What’s up VoiceTubers, hope you’re all having an awesome week! Have you ever wondered why certain(某個a.) logos(loʊ.ɡoʊ/公司標誌,商標n.) look like they are now? Like McDonalds, Puma or Nike. I think when starting your own company, the logo is very important as it represents(代表v.) the company and people can remember it easily. For example, when we see the tick(✓) sign(符號) the first thing we think of is Nike’s slogan(/ˈsloʊ.ɡən/廣告語,口號) “Just do it” or when we see the big yellow M, we know it’s Mcdonalds. So what does it take(取得v.) to make a truly good logo? Well let's find out in today's video so let's get to it.

◆ tick /tɪk/ n. 核對號,鉤號 (✓) (US usually check) a mark (✓) that shows that something is correct or has been done:
Put a tick by/against the names of the people who have accepted the invitation. 在接受邀請的人的姓名上打鉤。

1. genius /ˈʤiːniəs/ n. 天資;天才 very great and rare natural ability or skill, especially in a particular area such as science or art:
☻︎ Kevin is a genius for finding a way to get out of the forest when we were lost.

2. apparatus UK /ˌæp.əˈreɪ.təs/ US /ˌæp.əˈræt̬.əs/
n. 手法 the functional(起作用的) processes by means(方式) of which a systematized(/ˈsɪs.tə.mə.taɪzd/有系統的) activity is carried out(執行)
☻︎ The demonstrators(/ˈdem.ən.streɪ.t̬ɚ/示範者) set up a piece of apparatus for the experiment.

3.1 associate /əˈsəʊʃɪeɪt/ v. 將…(與…)聯繫起來;把…聯想在一起 to connect someone or something in your mind with someone or something else:
Most people associate this brand with good quality. 大多數人把這個品牌和優良品質聯繫在一起。

3.2 associate (v.) 與(尤指他人不贊同的人)交往 = mix
= to spend time with a group of people, especially people who are disapproved of:

*associate with sb
☻︎ Diana associated herself with some pretty strange people recently. Diana 最近和一些滿奇怪的人來往。

3.3 associate (n.) 朋友;同事;(生意)夥伴 someone who is closely connected to another person as a companion, friend, or business partner:
☻︎ Gus has many associates that respect(尊敬v.) him for his hardwork in the company.

Outro: That’s it for today, now we understand how to make an awesome logo if we ever need to. I think it takes a lot of creativity(創作n.) to make a really great logo, there's so many things you need to consider(考慮v.) so that you can attract(吸引v.) the peoples eye. Have you had any experience designing(設計) a logo? If so leave a comment below and tell us your experience! I think logos and slogans are very similar as good slogans and logos are easily memorized(被記住), such as the McDonald’s slogan (sings) du du du I’m lovin it”. Anyway hope you enjoy today's episode and I’ll see you next time, Peace!

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Wen Chang5 年前

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Kate Shao5 年前

0:00

Harvey5 年前

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