Roofs are for the history books now small business Saturday Cyber Monday and giving Tuesday are all on the shopping season calendar, but for Black Friday itself a new record with set this year, with Americans spending $7.4 billion in online sales alone, Adobe Analytics says almost 40% of those sales were made through smartphones, indicating that shoppers were getting more comfortable buying Christmas and holiday gifts on smaller screens, nerve and paw patrol toys, video games in the Nintendo switch, Apple products and Samsung TVs.