My name is Anika Svenska, and I'm a wildlife presenter on a conservationist.

Every year the world is intoxicated by the glamour off Royal ascot.

The hats, the royalty in attendance, the fashion champagne on tap on the rich British culture provides a beautiful smoke screen to the races.

I think as a culture, horse racing is deeply embedded.

Andi.

It's probably never going to be removed completely, but we can certainly do something to improve the standards of horse racing in general.

They have bean over 1400 horse deaths on British race courses since 2007.

On the number grows every year, Charles and I'm on the ground.

National will consider to be the most deadly, with their steeplechase jumps and pits, which caused neck breaks, compound fractures on serious injuries to the jockeys.

These horses never leave the track.

I feel that horse racing standards seriously need some improvement.

Three things would make a considerable improvement.

The removal of jumps at steeplechase races the short courses two under 4.5 miles on the booth riding crop, a whip.

Norway bands the whip several years ago, and they've done very well with their races without this, so I would like to see an end to the whip as well.

Just improvements in these three areas would pave the way for cutting the huge amount of injuries and deaths to a fraction of what there is now.

So this year I am wearing another hat.

Except this time it's goingto have a poignant message.

The hats will have 1357 roses to represent the death of every single horse since 2007 and I would like to appeal to the media through wearing my hat to actually ask them to improve well Fed standards.

I'd like to communicate with the public, communicate with people, communicate with horse race owners, people that work in the industry so we can come to a conclusion on how we can help.

The horse is better.

The hat itself was a project onto its own.

The huge boxes of foam roses had to be transported across London to celebrity milliner Louis Mariette, who offered to create the hat being the son of a vet on a great animal lover.

He, too, agrees that changes need to be made for the horses, and now is the time.

I've always felt, you know where our nation of animal lovers on what better way than Ascot to open up this very serious issue?

I'm sure many people who support on I don't have a great positive outcome to this campaign Hall started will need to be improved.

I mean, when you see the statistics, which an IQ over my eyes, too, and I feel actually quite guilty because, you know, for many years beats mascot.

I was unaware of it on being very strict after in the industry.

My clients, it's important part of my business.

And yet I think, I think, as intelligent people in this country.

Of course, this is an important subject.

So Louis and I got to work individually, hand dipping over 1400 roses in paint, kindly sponsored by a local D I y store.

Ironically, the paint was called Red Stallion.

One horse seemed to approvingly watch over us as we worked hard through two whole nights, painting the roses alone.

The immense six foot wire frame was then covered in rich black fabric on the roses attached meticulously by hand, and there it waas in all its immensity.

Huge, heavy and certainly not discreet.

Then it was time for the fitting.

So now what?

Please stay tuned for the ongoing story to see if this hat can help us pave the way for the changes, which is so desperately needed.

If you would like to find out more about the issues surrounding racehorse welfare, the following charities and organizations provide an excellent source of information.

My name is Anika Svenska, and you can find out more about this project by visiting my website, www dot greenwell tv dot co dot UK.

For press enquiries, please contact Nikki's on cap pulled when at East of Eden.

Details are below thank you.