And here it's about theater in a very, very different kind of way. 00:02:49.460 --> 00:03:5.950 It's about a kind of a robotic theater, the way that they roast is fully on display beans that kind of move dramatically from Greenland, storage to the roaster, from the roaster into silos and from the little silos directly into the coffee machine to make your drink. 00:03:6.590 --> 00:03:15.110 So you have this kind of customization, this kind of Willy Wonka ask tubes flying around everywhere on DDE again.