You do that by feeding your mind with information and content that you don't usually consume. 00:05:49.990 --> 00:06:1.440 It's a very, very simple thing, and when you read those things, maybe you're like, I don't understand its OK, but something would hit you and ideas like, Well, that's interesting that's odd. 00:06:1.450 --> 00:06:5.010 Like I've never thought about that and then makes you ponder. 00:06:5.020 --> 00:06:7.590 Makes you think that's how you stay innovative. 00:06:7.600 --> 00:06:8.700 Number three. 00:06:8.710 --> 00:06:23.450 The best wake, The absolute best way to stay innovative and also stay relevant in business or in marketing is to hang out with other successful entrepreneurs outside of your industry.