Some of my students who actually have academic background when they come into my training program, I actually have to correct him off a lot of the bad habits that they have. 00:00:57.020 --> 00:01:2.480 Not that the bad writers, but right to formally right the way they're right. 00:01:2.480 --> 00:01:8.270 It's very boring, very dry versus cooperating in order for someone to make a purchase. 00:01:8.270 --> 00:01:13.030 To revoke that emotion, you got to be conversational.