It tastes just like it, too.

And you wouldn't be more surprised to find out that that sandwich cost more than £100.

And more surprisingly, I need just one, probably dozens, I should explain.

To do that, we're gonna need to go back in time.

Down to where?

Square mile coffee roasters first began.

Wait 10 years ago, Square Mar started up on this street in one of these railway arches underneath the train lines, and back then, frankly, we were broke on.

The good news was that a few doors down in another way, Way arch.

There was another new company starting, and they made sandwiches and the maid salads, and they rode them on bikes into the city to sell into offices.

And at the end of the day, they sometimes had some left over on.

They would give him to us Free food.

When you've got no money, is very powerful.

And unsurprisingly, we became fast friends on a few months later when they wanted to open their own cafe there, in bricks and mortar space.

We did whatever we could to help them.

We helped him out with equipment with training.

Obviously, we supplied them and we did our best for them because they are friends.

And sometimes when they were a little bit late to pay their bills, we cut him some slack because there were our friends and wanted to be kind, and it it kind of felt right and they did okay, and they went on for a few years and they were late sometimes, and they always kind of made it back up.

And then one day they were done and they went under going as several £1000 on that was money.

We probably would have chased down much harder had we not been friends.

So what can we learn from this?

Apart from the fact that there's no such thing as a free lunch?

Well, I guess there's two things to learn here.

Firstly, from their point of view, that generosity, giving us the scraps from their table giving us their leftovers turned out to be incredibly powerful.

That gesture was hugely influential on us, until I think it's a good reminder.

T not underestimate the power of generosity.

On the second more difficult lesson.

It's not that friendship doesn't belong in business because I think there's plenty of room for for that I don't want to say that.

You know you can't be a good business if you If you let friendship in, however, friendship can let bad decisions feel really good.

They can definitely cloud your judgment.

And you could make decisions that actually, when it comes to the stake holders of your business, people who work in it, the people who depend on it, I think you could make a decision that isn't in their best interests but friendship.

Let's it feel good.

I think that's dangerous.

And I think it's it's important to remember if you make a decision, if you do something because someone's a friend, you have to consider the negatives off that you have to consider the bigger picture, something I definitely did not do at that time and definitely a lesson that I've learned.

And so that's the story of the most expensive sounds elaborate.

A sandwich expose I regret, but I gotta learn something from it.