Make someone else's experience life that little bit more special because if we all think about how para shoes or or a hamburger and makes us feel, I literally I love my designer handbags, and I am so incredibly lucky to be able to give someone else that feeling, so yet that's basically what it is, But I just don't want you to think that, like when I'm like selling handbags or whatever that I could send them on to smart alecks, like I always look at the back like, isn't what a break for it.