or you're already in business.

What is the number one skill

that you need in order to be successful?

Now, if you look at business,

business is actually quite simple.

It's simply you're offering a product or service

to the marketplace in exchange of money.

That's what commerce is all about.

Now in order to do that,

you need people to be buying from you.

And in business, nothing happens until a sale is made.

So as an entrepreneur, as a business person,

the number one skill that you need

is the ability to close sales

because companies, businesses, go out of business

simply because of lack of revenue, lack of customers.

And how are you gonna get customers

if you don't know how to close,

if you don't know how to sell,

if you don't know how to sell

your product or service, period?

Most entrepreneurs fail because they spend so much time

focusing on the thing, focusing on the product,

making that perfect.

That's all good, but unless and until you have

the ability to go out there

and sell something in exchange of money,

you're not gonna make money.

And without money, how are you gonna put money

into research and development to make your product better?

So a lot of time, I can see this, happens so much,

that people think of, oh selling,

it's almost like they look down on the word,

like oh, these are salespeople.

Well, guess what?

If you are the janitor of the company, you are in sales.

The salesperson, you're in sales.

You're in accounting, you're in sales.

You're the CEO, you're in sales.

Everybody needs to focus on sales,

how to bring in revenue.

Do things that help bring in revenue,

or do things to free up the time

of the people who bring in the revenue.

It is so, so critical.

Product development needs to understand

the product is not ego-based.

It's not about, "Hey, let's make something cool."

It's about solving a problem for customers

in the marketplace.

When you understand this, sales equals income.

My question to you is how much time are you spending

on improving your ability to sell,

improving your team's ability to sell,

particularly your ideas, to communicate your value

to the marketplace?

Why should people buy from you?

Why they should keep buying from you?

Can you articulate that?

Can you do your 30-second elevator pitch?

Can you grab people's attention?

That's the key, the number one skill,

and you will see a direct relationship.

The better you are at sales, the more income you generate,

the more successful your business becomes.

It is actually that simple.

If you wanna learn more about sales,

not like the traditional sales techniques and all of that.

I'm talking about how to sell, 21st century.

How do you close?

How to close those big deals?

Click the link or swipe up. Check out our introductory class

on High Ticket Closing.

I think you'll be blown away by some of the things

that we've done and some of the results we've been able

to produce for brands and companies just like yours.