and in this tutorial I'm going to teach you how to be the standout candidate and PASS

a marketing manager interview. So, if you have a marketing manager interview coming

up for any company around the world, please do make sure you watch this tutorial from

beginning to end, because I promise you it will make a huge difference to your preparation.

So, how am I going to achieve that? Well, this is what I will cover during this tutorial.

I will give you some BRILLIANT TIPS for passing your marketing manager interview. I will give

you a number of sample, common and challenging marketing manager INTERVIEW QUESTIONS. I will

also give you SUGGESTED ANSWERS to those marketing manager interview questions. I'll tell you

the QUALITIES the assessor and the interviewer are looking for. And I will also give you

THREE QUESTIONS to ask at the end of your marketing manager interview. We have five

important things to cover. Please do make sure you take notes as I progress. Now, just

very quickly before I get into the tutorial, a very warm welcome from me. Welcome to this

marketing manager interview training tutorial. My name is Richard McMunn. That's me there

in the center. I've been helping people for about 20 years now to pass their interviews

and I always do that by giving you top-scoring answers. I am a highly effective marketer

myself, so the information that I will give you in regards to the answers to the interview

questions, will make you the standout candidate! Please do make sure you SUBSCRIBE to this

channel by clicking the red button below the video, and also make sure you turn on the

all-important notification bell so you don't miss out on any of the videos I'm uploading.

We have about 240,000 subscribers now. Many of you are passing your interviews as a result

of these videos. Please do also make sure you HIT THE LIKE BUTTON! That then tells me

you enjoy the content and I will then spend more time creating it for you. Thank you very

much. OK. Let's get into the tutorial. The first thing I want to cover and make you aware

of is the qualities that are needed to pass your marketing manager interview. Now, I have

done all of the hard work for you. I have put all of the following qualities in the

answers that are going to come right now. But let's quickly list them. As a marketing

manager, you have to be great with people. You have to be a solid team worker and also

a complete a finisher - a completer finisher is somebody who gets things done and also

gets things done to the right standard. You have to also be innovative in your marketing

approach. And as a marketing manager, you have to understand that it's your responsibility

to find the right customers and you have to find them in the right locations. And I will

talk about that more as I progress through this tutorial. You also have to possess excellent

communication and interpersonal skills. You also have to be a good negotiator, have an

understanding of the importance of marketing budgets, and also this is very important…

Return on Investment (ROI). And we will talk a little bit about return on investment as

I give the answers to the interview questions. So, if we are saying to the interviewer that

we understand the how important return on investment is with regards to effective marketing

campaigns, then they will find that attractive. Because you are being COMMERCIALLY DRIVEN;

you are considering their budget, and the final quality is being commercially driven

and saying that everything you will do as a marketing manager, will be aligned to the

company's commercial objectives. Let's start working through those marketing manager interview

questions. The first one that I want to cover is, tell me about yourself why you want to

become our marketing manager? My tip for answering this first interview question is demonstrate

to the interviewer that you have the necessary skills, the qualities and the experience to

be a highly competent marketing manager. Remember, they are going to be interviewing other people.

So we want to give a rock solid, positive answer to this first interview question. Here

it is. “I want to be your marketing manager because, having researched your company prior

to applying for the position, I saw quite a few opportunities from a marketing perspective

that could help take your business forward to the next level. I am someone who is analytical,

entirely professional in everything I do, and I always make sure the work I complete

as a marketing manager is closely aligned to your commercial objectives. I am a great

team worker, I have excellent communication and relationship-building qualities, and I

feel the experience I have gained over the years will make me a great addition to your

already-established team.” That is a brilliant answer that will give you the confidence to

move forward for the rest of your marketing manager interview. What is the next question

that we want to cover? Here it is. In your opinion, what are the top qualities and skills

needed to become a great marketing manager? Now, this is quite a clever question, because

it is assessing your understanding of the role and also assessing whether or not you

have read the job advert and the person specification. My tip for answering this question competently

is, before you go to the interview, make sure you read the job advert, which will only take

you a few seconds, but also look for the person specification or the job description, and

then repeat the qualities and skills that are listed in those documents when responding

to the interview question. Here is my answer. In your opinion, what are the top qualities

and skills needed to become a great marketing manager? “I believe you need 7 top qualities

to become a highly efficient and effective marketing manager.

First and foremost, you have to have the skill of making sure everything you do from a marketing

perspective is MEASURABLE. The company has to see a positive return on in its investment

in respect of marketing. Secondly, you need excellent COMMUNICATION SKILLS, as clarity

of communication when dealing with both internal team members and external contractors or stakeholders,

is vital. You also need an INQUISITIVE APPROACH to your marketing tasks, be INNOVATIVE & CREATIVE

in coming up with new and fresh marketing strategies, and also be entirely PASSIONATE

in making sure the brand and company you are promoting, is at the forefront of the industry

it’s within, and that it also stays ahead of its competitors. Finally, you have to be

competent in SALES TECHNIQUES and also have a THOROUGH UNDERSTANDING OF YOUR CUSTOMER

& CLIENTS as they are the key driver for any effective marketing campaign.” Now, what

I like about that answer is it is UNIQUE. You can't find it anywhere else. But this

is the most important part… You are giving a set number. You are saying, I believe you

need 7 top qualities. So that shows that you have already thought about this question,

but you already know the kind of qualities that are needed to be competent in your role.

And you will notice as we progress through this tutorial, I use this technique again

at some stage when they say to say to us at the interview, what are the core components

of an effective marketing campaign? And you would say there are 6 components. Then you

would list them! That’s a great way to answer these kind of interview questions, to gain

the highest scores possible. What's the next question that we need to cover during your

marketing manager interview? Here it is. What marketing techniques and strategies would

you utilize within our business to make a successful? This is a very difficult question

because it assesses whether you have looked into their company. You've carried out a little

bit of research and also assessing what kind of techniques you are competent in. So this

is where I can assist you in my experience as a marketer. My tip for answering this question

is, there are currently a number of great marketing techniques you can use to reach

the right audience, and that's the important way to reach the right audience. A lot of

marketers will just look to do a blanket marketing campaign without actually thinking, where

are my customers hanging out? A lot of people will just do marketing on Facebook or LinkedIn.com

without actually carefully considering whether they're consumer or their potential customer

is actually on that platform! So within your answer to this marketing manager interview

question, demonstrate your understanding of how important it is to target the right people

based on the product or service that is being offered. Here is my suggested answer to the

interview question: What marketing techniques and strategies would you utilize within our

business to make us successful? “That’s a great question, and one I feel I can answer

based on my experience to date as a marketing manager. There are many new, innovative and

creative ways to reach the right audience from a marketing perspective. Having conducted

some research prior to the interview in regard to your customer and client base, I feel a

great place to target your consumers would be via Google Pay-Per-Click adverts, YouTube

monetization adverts and also targeted and specific social media adverts. I would also

be curious in regard to your appetite for testing the use of social media influencers

for pushing the business forward, and this is something I feel we could potentially capitalize

on. As I stated in a previous answer, whichever market strategy we used, I would want to make

sure it provided a strong, measurable return on investment for your business.” So what

you're doing there with that answer, you are giving a wide range of different innovative

ways to market their business. But then importantly, you are saying I would be interested to see

whether you would be comfortable with this approach, because influencer marketing is

a great thing right now! But more importantly, at the end, you are saying that everything

you do is focused on return on investment. The next question for your marketing manager

interview is: what are the different elements of an effective marketing campaign? So again,

this is a difficult question because it's assessing your understanding of marketing

and whether you know what makes an effective campaign. In my experience, there are 6 core

elements to an effective marketing campaign. By specifying a set number of elements in

your answer, as I mentioned previously, it shows you have experience and you are fully

prepared once you become their marketing manager. Now, just quickly, before I give you the answer,

if you want to connect with me on LinkedIn.com, I have put my LinkedIn link within the description

below the video. If you go there, you'll see where you can connect with me on LinkedIn.com.

And it's always good to connect with like-minded professionals! Anyway, back to the answer.

Here we go. “For any marketing campaign to be effective, there are 6 key elements.

The first element is the MARKETING OFFER – what is the product or service we are providing

and how will it BENEFIT the consumer? The second element of the campaign is to ESTABLISH

THE GOAL or objective. What do we want to achieve from our campaign? Is it sales, leads

or a desire to build trust through our brand? The third element is to create the relevant

LANDING PAGE for the offer – the landing page must be high quality, search-engine optimized,

easy-to-use and very clear in regard to the benefits the product or service has for the

consumer. The fourth element is to DRIVE TRAFFIC to the page by utilizing current marketing

methods that target our audience and customer demographic. The fifth element is to LOOK

AFTER THE LEADS we have generated by way of an effective FUNNEL that drives sales and

then follows up. Finally, Element 7 is to make sure we learn from the campaign, analyze

it carefully and fully assess the return on the investment.” I'm very sorry that, I

should say… Finally, element 6. I do apologize for that. So we've got one, two, three, four,

five and six elements. Just change that seven there to six at the end. I apologize. Next

question, what's your biggest weakness? This is one of the most challenging interview questions

to answer! And the reason for that is because there are so many qualities and strengths

needed to be an effective marketing manager. We have to be careful. We don't want to damage

our chances of success. So, if you say I don't like to assess things, or I'm not really that

analytical, then you won't get the job as a marketing manager, because you need that

skill and quality to be effective in the role. If you say you prefer to work on your own,

and you're not very good with people, then again, you won't be getting the job, because

you need that skill to be an effective marketing manager. So let's answer this carefully and

give a weakness that does no harm. “My biggest weakness is that I don’t like to ask for

help from others – I can be quite stubborn at times in regard to this, simply because

I take pride in my work and I prefer to figure things out for myself. Obviously, if I were

to ask others for help when I need it, I could probably get things finished faster! I guess

I just like to take pride in my work and I want to find things out for myself. However,

one of my strengths is that I am willing to learn and develop, so I am trying hard to

ask for help whenever I feel I need it.” That's a great answer to the question: What's

your biggest weakness? Because it shows that you want to get things done. And let's face

it. Any senior manager does not want to be looking over your shoulder because you’re

the marketing manager. So it's actually a strength! It's quite subtly disguised as a

strength, saying that your weaknesses is you don't like to ask for help. That's a clever

answer. Now, I mentioned at the start that there’s 3 questions to ask in a marketing

manager interview. I will quickly go through these and give you questions to ask, because

you should be asking questions at the end of your marketing manager interview! Which

shows that you’re keen, you’re enthusiastic and you want to learn more about their company.

And then I will tell you where you can download a couple of guides that I think are really

important to helping you pass your interview! So please do stick around for those. The first

question is, what has frustrated you about previous marketing managers who have worked

for your company? This is clever, because it is demonstrating that you are trying to

find out what is important to them as an employer, from a marketing perspective. The second question

is, what are the plans for the company over the next five to 10 years? That tells me that

you are looking to stay with me for a long period of time. Another great question to

ask in your interview. And finally, do you have any new exciting products or services

coming out this year? Because then you are thinking, well, how can I get involved from

a marketing perspective with these new products or services? And it also gives them something