- [Man 2] I don't have other mentors that have gone

as far beyond my expectations as Dan has so far.

- [Woman] How do you keep 5,000 people around the world

engaged for six hours at a time?

That is no small feat.

- [Announcer] Mr. Dan Lok.

(applause)

- You get some of most powerful, positioning methods

and breakthrough business strategies.

A first time customer, at best, is a good prospect.

Write it down.

- The principles that I'm going to show you today,

that are literally going to be game changers

for your business if you apply them.

- [Woman] It's so special to have such a good teacher,

so structured, so common sense,

and have the business acumen at the same time.

And the heart, oh my God.

(dramatic music ends)

(piano music)

- The value is also where when you can describe the positive

or the problems that the first couple seconds,

10 seconds, 20 seconds, they're now looking forward.

Hey, maybe in your speech, in your talk,

you have a solution for me.

Right?

I don't know how long that is.

There is a 90 minute talk, there is a 60 minute talk,

but you have a solution.

And one thing I've learned in marketing,

maybe more so in marketing,

one of the most powerful thing that you can do

is not just describing your product

and service and all that.

It's if you can describe their problems

better than they could describe themselves,

they automatically assume that you're a solution.

So, write it down.

If you can describe their problems

better than a prospect could describe themselves,

they assume that you have a problem.

You have a solution, sorry.

You describe the problems better than they could do,

they assume you have a solution.

Imagine this, okay?

Imagine that I have...

a needle sharp pain in my elbow right here

like on and off for

let's say three, four weeks, hypothetically.

Okay?

Like sharp pain.

Sometimes when you lift something

it just feels a little bit weird.

It doesn't feel so good.

I don't know what's going on.

You have this problem.

And suddenly, let's say I meet Barneson.

Barneson say,

"Hey Sifu, I had the same thing before.

"It was this kind of sharp pain.

"Is it periodically?"

I was like,

"Yeah."

"And it's like a needle kind of pain?"

"Yeah."

"And is it like the right side?"

"Yeah."

"You know what,

"I used to use computer like that and it happens.

"I did went to see this acupuncture

and he did a couple times treatment and heal me."

I'm like,

"Holy fuck, give me the number."

You see what I'm talking about?

'Cause he's describing my problem so precisely.

"Yes, yes, you must have the solution.

"Cause you know what I'm going through."

So the minute he gave me the contact of the acupuncture,

I'm assuming that guy can solve my problem, right?

It's very, very powerful.

Most business people don't spend enough time

thinking about the prospect's problems.

They spend all their time thinking about

what their own products, their own solutions,

their own services whatever.

You spend majority of time thinking about their problems,

take the time to do that,

selling is easy.

Selling is so easy.

When you can describe that precisely,

and you inject emotions into it,

selling is not difficult.

Assuming of the solution, you can describe the problem,

you inject emotions, it's closed.

It's so simple.