- Five things you are not utilizing on

LinkedIn content marketing.

So, I know a lot of you are doing content marketing

on either social media platforms,

and of course it always does well, right?

But, you can see it starting to slow down,

and I wanted to talk about LinkedIn for a second,

because I have been using LinkedIn

and I know Sifu Dan Lok, my mentor, my business mentor,

have been using LinkedIn.

Maybe you've seen him on LinkedIn yourself,

and there's a lot of things that we're testing out.

But, what we have noticed is that LinkedIn specifically,

the rate in which a post dies is a lot slower

than any other social media platform right now.

So, if you're not already on LinkedIn

doing content marketing definitely something to consider.

And, there are a few things that you wanna make sure

that you're doing while you're doing

content marketing on LinkedIn.

Number one is copywriting.

So, there are two things that

are in copywriting on LinkedIn.

Number one is the post copy writing,

and the second one is the article copywriting

which is more of a blog style.

So, I wanna go in to post real quickly.

So, for the post I want you to think about

more of a traditional social media ad, right?

So, you want to make sure that there's a proper

hook that hooks people in,

and if you are on LinkedIn that you notice

that there is about two to three sentence,

and then they have to open it in order to see

the whole entire post.

You want to make sure that hook is captivating.

And then, after that you wanna' go into

some sort of story that explains what you're really

talking about and of course a call

to action at the end of it.

So, a almost typical social media ad.

But, to do that on LinkedIn right now

is very rare and right now it just

gets so much engagement, right?

And then the second thing of course is the articles.

And article's something more that's blog oriented.

So, it's something that you want that's evergreen

on your LinkedIn profile itself,

because somebody might come in,

they'll click on your profile,

and they'll see all of your articles,

and an article you can share over and over

in a post if you wanted to, to just

gain a little bit of attraction.

So, the interesting thing about copywriting,

is that I didn't really think it was that

big of a deal if I didn't have proper copywriting knowledge.

But, my mentor Dan Lok,

you watch this channel so you know him,

and you know his background is in copywriting.

And he kept telling me

"Tina, you need to really understand how

to do copy and how to captivate people,

because it goes into marketing as a whole."

And I didn't really realize it at the time but,

as he started to teach me,

and as he started to really break down all of the pieces,

and why people get engaged and re-engaged,

and want to engage with you even further and trust you

is all within copywriting.

I found that after I utilized these techniques

and tips that he has been giving me throughout the years

my engagement level across all social media platform

by the way has sky rocketed like crazy.

That being said, if you want to check out

we do have a High Income Copywriting training.

It'll be probably on the screen or under the description.

So, if that's something that you're interested in,

I'd definitely check it out because it's definitely

helped me and my engagement.

So, let's talk about videos on LinkedIn.

Videos are great especially because right now

LinkedIn doesn't have as many videos out

of all of the other social media platform.

Even if you're a beginner at making videos,

or if you are a novice and you make videos all the time,

this is a great time.

Make sure that you know what you want to portray though.

For example, if you know that your

clientele is more of a professional,

then you want to dress professionally.

You want to make sure the camera is set right.

Maybe going up, you don't want to be looked down

on with the camera angle.

You want to make sure that you have

the bright body language as well.

So, if you're all over the place,

and you're more YouTube crazy personality oriented,

then maybe you want to calm it down

a little bit more on LinkedIn.

So, just be mindful of who your clientele is,

and what you want to appear like in the video itself.

All right, another one is hashtags.

So, this is severely under utilized on LinkedIn,

which means there is an opportunity.

So, hashtag meaning not just in your post,

of course if your post is on sales you wanna' hashtag sales.

If it's on project management then you

wanna' hashtag project management,

or whatever industry that you might be in.

But that being said, I want to make sure

that the hashtag is not just in a post

but it's in your comments when you comment

back onto other peoples post.

Because that's gonna trend and then your name

is gonna keep coming up in whatever industry

that you might be in, including your LinkedIn profile.

Just literally put it everywhere that makes sense.

You don't want to spam anybody,

but it does get trended.

Especially if that post or comment trends

then your name keeps coming up,

and you become really well known in the LinkedIn world

in that specific industry.

Another one is you want to increase your network

on LinkedIn itself.

So, whether they're followers,

or whether they're mutual connections you want to

make sure you get as many people as possible,

because for LinkedIn the more people that

you are connected to or are following you,

it trends into their network.

So, its this crazy thing that happens

where if one person engages in your post,

then their network engages and they see your post

on their news feeds.

Then of course the more people who are already

in your personal network, the more people

you can reach within their network, and their network,

it's almost like an MLM situation that happens.

Of course, its not but it is how LinkedIn is set up.

All right, so the final one is to choose

the top trending material on to your LinkedIn profile.

So, once you have made all of this amazing content,

and people are engaging in it,

you'll probably start to see which one is

either trending, or which one is the most engaged,

and that means that they have resonated

with something that you actually said

and it's something good,

and you'll appear as an expert and authority

in your industry.

So, whatever that post may be,

you want to make sure you copy and paste it

on your LinkedIn profile for number one,

to re-engage people back in to your LinkedIn

video or content, whatever you posted.

And then number two, it actually keeps it alive.

So, for LinkedIn your post or article

or whatever it is, it might die,

but if somebody re-engages back in to it

whether they like it, whether they comment on it,

it actually shows back up in to their networks.

So, it might actually trend all over again.

So, that is the advantage of putting what already

has trended, proven to be trending, back into

your LinkedIn profile,

and then it might re-engage and re-trend all over again.

There it is.

These are the five things that my mentor Sifu Dan Lok

and I use all the time on LinkedIn,

and if you found that helpful then

I will put some links under the description

that you can go ahead and check out.