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  • There's a lot of talk these days about the effects of money

  • in politics, in the US, in Europe and elsewhere.

  • Looking at the US historically, the rich

  • have always exerted power top down.

  • They could buy the media, as Rupert Murdoch has.

  • You could buy politicians and purchase influence in that way.

  • But these days with the tech titans of Silicon Valley

  • there's a new way of exerting power.

  • And that's the bottom up way that

  • is part and parcel of their business model of surveillance

  • capitalism.

  • The business model of micro-targeted advertising,

  • and the way in which tech firms follow us around the internet,

  • and increasingly offline via GPS and our handsets,

  • and use that to build a sort of a voodoo doll profile of us,

  • which can then be sold to advertisers and the highest

  • bidders, companies and public entities,

  • that is really a different kind of power.

  • It allows tech firms to divide and conquer us in new ways.

  • And in some ways that's really what

  • worries people about money in politics now.

  • It's not so much that Mark Zuckerberg

  • is having secret meetings with Donald Trump.

  • It's that Facebook itself can target us,

  • as consumers or even as citizens,

  • at a very individual level.

  • That's something that's quite different.

  • And that's also something that antitrust policy is not

  • really equipped to address.

  • I used to think it was radical, the idea

  • of possibly banning micro-targeting or limiting

  • surveillance capitalism.

  • But I'm beginning to think that it

  • may be one of the most important levers

  • that we have in controlling monopoly

  • power and the partisan politics that we have today.

There's a lot of talk these days about the effects of money

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監視資本主義:科技巨頭如何在互聯網上跟蹤我們|拉納報告 (Surveillance capitalism: how tech titans follow us around the internet | Rana Report)

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    林宜悉 發佈於 2021 年 01 月 14 日
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