Name: 為什麼蘋果產品這麼貴｜這麼貴？ (Why Apple Products Are So Expensive | So Expensive)
Uploaded: 2021-01-14T08:44:05.000Z
Duration: 7 min 34 s
Description: 【看影片學英語】數萬部 YouTube 影片，搭配英漢字典即點即查，輕鬆掌握單字發音與用法，長久累積看電影不必再看字幕。

Three years later, Apple's flagship iPhone

It's even more dramatic for the Mac Mini.

These prices bring in huge profits for Apple.

As the US's first trillion-dollar company,

Apple's market cap is higher than the GDP of Switzerland.

So what makes Apple products so expensive?

Mohan Sawhney: Apple has, over the years,

and the industrial design of its products.

Marco Pierre White Jr.: I've been here about 36 hours now.

Man, I'm super excited, I'm not even going to lie.

Sawhney: So that brand loyalty translates into a premium

that they're able to extract from customers

who are unwilling to switch out of the Apple ecosystem.

Narrator: That premium is also known as the "Apple tax,"

or paying more simply because it's an Apple product.

but you can get a more powerful Windows laptop

Apple's high prices reached meme proportions

during the announcement of its Mac Pro in June 2019.

Claps turned to gasps when John Ternus unveiled

And like the Mac Pro, they'll all be available in the fall.

Narrator: In truth, $6,000 for a professional

Sawhney: Apple does something else that's a bit sneaky,

which is that when you're buying the iPhone,

Narrator: With Apple's computers, these upgrades

you have to pay $400 more than the base model.

And Apple's accessories also have high premiums

Apple has kept its proprietary lightning connector

like the headphone jack and the SD card reader,

forcing consumers to buy expensive dongles

But are these products worth the premium?

Apple loves to talk about its innovation.

Narrator: And iPhones have added great features,

like OLED displays, faster processors, and thin bezels,

but competing products have many of the same features.

Sawhney: The components that go into making

but all of the camera sensors that go into an iPhone

Narrator: And those components cost a lot less

Sawhney: The bill of materials is about $490

As a comparison point, the Galaxy S10 Plus

Not only was it more expensive, but the difference

between the bill of materials and the retail cost

so the bill of materials has to cost less than the device.

to pull larger profits than its competitors.

As with Gucci or Hermès, customers pay more

That handbag isn't a more functional bag,

Sawhney: So, all our products become an extension

of our personality. "I value elegance, I value design,

I value simplicity, I value, 'It just works.'"

And that is what inspires a lot of loyalty

and allows Apple to extract a premium for their products.

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為什麼蘋果產品這麼貴｜這麼貴？ (Why Apple Products Are So Expensive | So Expensive)

compromise

matter

force

reputation