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  • I will lend books to people, but, of course, the rule is: Don't do that unless you never intend to see that book again.

    我會借書給別人,但當然,規矩是:不要這麼做,除非你打算永遠跟這本書說掰掰。

  • The physical object of a book is almost like a person.

    書的構成幾乎可以說和人一樣。

  • I mean, it has a spine, it has a backbone, it has a face.

    書有脊柱、骨架,還有張臉。

  • Actually, it can, sort of, be your friend.

    基本上,書可以算是你的朋友。

  • Books record the basic human experience like no other medium can.

    書籍記錄了人類基本經驗,這是其他媒體無法做到的。

  • Before there were books, ancient civilizations would record things by notches on bones or rocks or what have you.

    書本出現前,古代文明會透過在骨頭或岩石上的刻劃來記事。

  • The first books as we know them originated in ancient Rome.

    我們所知道的第一本書籍起源於古羅馬。

  • We go by a term called the "codex", where they would have two heavy pieces of wood which become the cover,

    我們稱之為「抄本」人們用兩塊沉重的木頭作為封面,

  • and then the pages in between would then be stitched along one side to make something that was relatively easily transportable.

    然後將中間書頁沿一側縫合,做成比較容易攜帶的樣子。

  • They all had to completely be done by hand, which became the work of what we know as a scribe.

    書必須完全由手工製成,而這就是我們熟知的抄寫員的工作。

  • And, frankly, they were luxury items.

    那時,書籍都是奢侈品。

  • And then a printer named Johannes Gutenberg, in the mid-15th century, created the means to mass-produce a book, the modern printing press.

    到了十五世紀中葉,名叫約翰尼斯·谷騰堡的印刷商創造出了大規模生產圖書的方法 -- 現代印刷機。

  • It wasn't until then that there was any kind of consumption of books by a large audience.

    直到那時,書籍才成為大眾消費的一環。

  • Book covers started to come into use in the early 19th century, and they were called "dust wrappers".

    十九世紀初,人們開始使用書皮,那時它們被稱為「防塵包裝」

  • [They] Usually had advertising on them.

    書皮上通常會有廣告。

  • So people would take them off and throw them away.

    所以人們會把它們摘下來扔掉。

  • It wasn't until the turn of the 19th into the 20th century that book jackets could be seen as interesting design in and of themselves.

    直到十九世紀快二十世紀時,書皮才開始有有趣的設計。

  • Such that I'd look at that and I'd think, "I wanna read that; that interests me."

    讓消費者看到時想:「我想看這個,這看起來很有趣。」

  • The physical book itself represents both a technological advance but also a piece of technology in and of itself.

    實體書既代表了一項技術的進步,也代表了這項技術本身。

  • It delivered a user interface that was unlike anything that people had before.

    它提供了用戶界面,那是以前沒有的。

  • And you could argue that it's still the best way to deliver that to an audience.

    可以說,這仍然是向觀眾傳遞訊息最好的方式。

  • I believe that the core purpose of a physical book is to record our existence and to leave it behind on a shelf, in a library, in a home for generations down the road to understand where they came from.

    我認為,實體書的核心目的是記錄人類的存在,並將其留在書架上、圖書館裡、家裡,好讓世世代代的人瞭解自己的來歷。

  • That people went through some of the same things that they're going through.

    他們正在經歷的事,過往人們也都經歷過。

  • And it's, like, a dialogue that you have with the author.

    就像你與作者在對談。

  • I think you have a much more human relationship to a printed book than you do to one that's on a screen.

    我認為比起對著螢幕,人和印刷書有著更多人際互動。

  • People want the experience of holding it, of turning the page, of marking their progress in a story.

    人們要的是拿著書的體驗,翻頁、標註閱讀進度的感受。

  • And then you have, of all things, the smell of a book.

    還有這些體驗之中,書的味道。

  • Fresh ink on paper or the aging paper smell.

    新鮮油墨在紙上的味道,或是老化紙張的氣味。

  • You don't really get that from anything else.

    這是無法從其他地方得到的。

  • The book itself, you know, can't be turned off with a switch.

    書不能用開關關閉。

  • It's a story that you can hold in your hand and carry around with you, and that's part of what makes them so valuable.

    它是可以握在手中、隨身攜帶的故事,這正是其中一個讓書如此有價值的原因。

  • And, I think, will make them valuable for... for the duration.

    我相信這能讓書持續保有其價值。

  • A shelf of books, frankly, is made to outlast you, no matter who you are.

    不管你是誰,一書架的書都能讓你長留於世。

I will lend books to people, but, of course, the rule is: Don't do that unless you never intend to see that book again.

我會借書給別人,但當然,規矩是:不要這麼做,除非你打算永遠跟這本書說掰掰。

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